We must not only fly high, but also fly steadily
2025-10-21
As a strategic emerging industry that integrates cutting-edge technologies such as aerospace, information technology, and intelligent manufacturing, the low altitude economy has become a typical representative of new quality productivity, demonstrating enormous development potential and vitality. According to relevant research reports, the scale of China's low altitude economy is expected to reach 505.95 billion yuan in 2023, and is projected to surpass the trillion yuan mark by 2026. The low altitude cultural tourism formed by the integration of low altitude economy and cultural tourism industry is an important application scenario of low altitude economy. In the process of empowering the development of the cultural and tourism industry with low altitude economy, three changes are quietly happening: the service and product system of the cultural and tourism industry has changed, and low altitude cultural and tourism has promoted the supply side structural reform of the cultural and tourism industry. Low altitude cultural tourism has formed a diversified product system from a "cloud perspective" through "low altitude+" cultural tourism models such as low altitude sports, low altitude tourism, and low altitude performances. Specifically, low altitude cultural and tourism manufacturing has promoted the upgrading of equipment in the cultural and tourism industry. Helicopters, hot air balloons, electric vertical takeoff and landing vehicles (eVTOLs), small fixed wing aircraft, and airships are increasingly being widely used in low altitude cultural and tourism; Low altitude cultural and tourism sightseeing breaks the limitations of traditional ground tourism, creating a new cultural and tourism consumption scene with multiple levels and dimensions, allowing tourists to overlook magnificent mountains, rivers, urban scenery, and historical sites from a high altitude. The richness and hierarchy of consumer demand have changed, and low altitude cultural tourism has stimulated the potential of the consumer market and promoted the upgrading of the demand side structure of the cultural tourism industry. Low altitude sightseeing, drone performances and other projects attract a large number of tourists, driving the development of local catering, accommodation, shopping and other related industries, promoting the transformation of cultural and tourism industries towards three-dimensional and technological development, forming a new industrial chain of "air consumption+ground services", and realizing the transformation from "traffic" to "sales". The low altitude economy has prompted the cultural and tourism industry to undergo a digital and technological transformation, ushering the industry as a whole into a new era of development. By relying on low altitude equipment to develop virtual reality, augmented reality and other experiential products for scenic spots, the presentation of scenic spots has broken through the limitations of ground space. Tourists can enjoy the scenery of scenic spots anytime and anywhere through terminals such as mobile phones and VR devices. The development of low altitude cultural tourism has expanded the management of scenic spots from a single ground dimension to an aerial dimension. At the same time, the application of low altitude cultural tourism enriches the tourism big data landscape. Tourism enterprises can accurately grasp tourist needs, optimize product design and marketing strategies based on the behavioral data of tourists participating in low altitude cultural tourism projects. The low altitude cultural and tourism market has broad prospects, but there are still some obstacles in the process of continuous development and growth. On the one hand, the infrastructure in the low altitude field is still not perfect, and technological innovation needs to be deepened; On the other hand, there is still a significant gap in professional and technical talents. In addition, the security issues of low altitude economy also require continuous attention. Faced with these obstacles, how can the high-quality development of the low altitude cultural and tourism industry be stable and far-reaching? Firstly, we need to further strengthen policy support and guidance. Develop special policies to encourage the development of low altitude cultural and tourism projects in various regions according to local conditions, provide preferential treatment in project approval, land use, financial support, etc., reduce enterprise operating costs, and improve enterprise participation enthusiasm. Secondly, we need to strengthen technological innovation and application, and enhance the construction of low altitude infrastructure. In terms of technological innovation, we will increase research and development investment in core technologies such as eVTOL, drone swarm technology, and 5G-A communication to enhance the safety, stability, and intelligence of low altitude aircraft. At the same time, promote deep cooperation between industry, academia and research, accelerate the transformation and application of scientific and technological achievements, and develop more low altitude technology products and services that meet the needs of the cultural and tourism industry. Again, we need to cultivate professional talents. Strengthen the construction of relevant disciplines and majors, encourage universities and vocational colleges to offer professional courses such as aviation services and low altitude tourism management, and cultivate professional talents who combine theory with practice. Strengthen the introduction of high-end talents and technologies from abroad, enhance the professional competence and comprehensive quality training of in-service personnel, such as Shenzhen including drone drivers in the vocational skills training subsidy catalog, and frequently holding high-level professional technical training and drone driving skills competitions. Finally, we need to promote the integrated development of industries. On the one hand, it is necessary to strengthen cooperation among traditional cultural and tourism enterprises such as tourist attractions, hotels, and travel agencies, jointly develop low altitude cultural and tourism products, design low altitude tourism routes, integrate tourism resources, and form a complete low altitude cultural and tourism industry chain. On the other hand, we need to promote the integration of low altitude economy with cultural and creative industries, sports industry, education industry, etc., develop low altitude cultural and tourism cultural and creative products, hold aviation sports events, carry out aviation science popularization and research activities, etc., expand the development space of low altitude cultural and tourism industry, and enrich industrial formats. (New Society)
Edit:Momo Responsible editor:Chen zhaozhao
Source:Guang Ming Daily
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