Chasing 'New' and 'Green', Canton Fair exhibitors innovate and explore international markets
2025-10-17
The Canton Fair has always been regarded as one of the important windows for observing the high-quality development of China's foreign trade. The 138th Canton Fair, with the distinctive features of "towards new" and "towards green", not only gathered 305 new energy exhibiting companies, but also showcased over 1.08 million green and low-carbon products, promoting the new achievements of "Made in China" to the global market and demonstrating the strong momentum of China's digital and green transformation in foreign trade. Wang Zhihua, Director of the Foreign Trade Department of the Ministry of Commerce, recently stated that China's digital and green transformation of foreign trade has entered the fast lane, with new energy vehicles, wind power equipment, energy storage products, and other products becoming shining business cards for China to share the achievements of green transformation and development with the world. This year's Canton Fair further strengthens the concept of green development, focuses on showcasing the new theme of hydrogen energy in the new energy exhibition area, continuously optimizes the energy storage product zone, and attracts a total of 305 new energy exhibitors, an increase of 3% compared to the previous edition. Among the participating companies, 38.4% have adopted green production technology in their production process. The total number of green and low-carbon products displayed on site by various enterprises reached 1.083 million. At the booth of Zhejiang Runma Guangneng Group Co., Ltd., the upgraded technology to TOPCon5.0 attracted a lot of attention. By adjusting the open circuit voltage, short-circuit current, and fill factor to reduce parasitic absorption, the Runma double glass single crystal module using this technology has achieved a significant improvement in photoelectric conversion efficiency. The Runma double glass single crystal module has a PR conversion rate of 82% and a photovoltaic conversion efficiency per unit area exceeding 23%. For photovoltaic companies, every percentage point increase in photovoltaic conversion efficiency means significant technological breakthroughs and investment in research and development. Chinese photovoltaic technology is becoming an indispensable 'key puzzle' for global energy equity. ”Runma Guangneng Sales Manager Mu Kengan dared to tell Shanghai Securities News reporters. In the new foreign trade situation, we are breaking through with technology to keep our products at a leading level. ”Mi Maolin, overseas sales manager of Guangdong Huilip Intelligent Technology Co., Ltd., told Shanghai Securities News reporters that the company's claw pole servo motor achieves precise step control through technological innovation, and can still ensure equipment operation even after power outages, with noise levels below 20 decibels and an accuracy of 0.1 degrees. A new energy vehicle requires at least 20 such motors, reducing the total system cost by more than 30%. Currently, the company's export market accounts for over 40%. We actively accumulate potential customers through the Canton Fair platform. After customers have a deep understanding of the company, they usually reach large order cooperation, "said Mi Maolin. According to data from the China Chamber of Commerce for Import and Export of Machinery and Electrical Products, the export scale of new energy vehicles representing green and low-carbon transformation has achieved significant growth in the first eight months of this year. The new energy vehicle exhibition area at this year's Canton Fair is also one of the highlights, with many new energy vehicle companies bringing intelligent new products and full scenario energy solutions. Zhang Fei, Deputy General Manager of the Overseas Business Center of Kaiwo New Energy Vehicle Group, introduced to Shanghai Securities News reporters: "In the first three quarters of 2025, the group's overseas business will grow rapidly, with outstanding growth in core markets in Europe, Central Asia, and Southeast Asia." Chinese car companies have upgraded from exporting single products to exporting full scenario energy solutions. It is reported that Kaiwo New Energy Vehicle Group relies on the resource advantages of the photovoltaic sector within the group and collaborates with local partners to provide "photovoltaic+energy storage+charging" services for the market and customers. In addition, GAC Group is currently comprehensively promoting the full industry chain to go global, and now GAC has entered a new stage of ecological going global. Motorcycle companies are opening up the market through scenario based innovation. Heshan Guoji Nanlian Motorcycle Industry Co., Ltd. has brought the "Flying Shark" motorcycle specially designed for the South American market. Local consumers prefer lightweight and cost-effective commuting motorcycles. We control the displacement to 150 milliliters and equip it with an efficient air-cooled engine. The fuel consumption per 100 kilometers is only 1.8 liters, but the selling price is 15% lower than competitors, "the relevant person in charge of the enterprise told a reporter from Shanghai Securities News. At the 138th Canton Fair, enterprises showcased the "innovation" of "Made in China" with innovative products and solutions. These products, relying on the Canton Fair as a global trading platform, precisely connect with international market demand, injecting strong momentum into opening up global sales channels and enhancing international influence. (New Society)
Edit:Yao jue Responsible editor:Xie Tunan
Source:Shanghai Securities News
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