From "product going global" to "system going global" - Chinese enterprises anchor a new direction for "going global"
2025-10-16
From tea beverage brands that are popular in Southeast Asia to new energy vehicles that dominate Europe, from AI hardware companies rooted in Latin America to energy companies buying minerals in Africa, Chinese companies are shifting from "product going global" to "system going global". According to statistics from the General Administration of Customs, in the first three quarters of 2025, China's goods trade continued its steady and positive development trend, with a total export value of 19.95 trillion yuan, a year-on-year increase of 7.1%. Enterprises need endurance and navigation to embark on a long journey abroad. The State Council executive meeting held on September 12th pointed out that we should focus on providing strong support for overseas enterprises to participate in international cooperation and competition, and further improve the comprehensive overseas service system. As the pace of enterprises' going global accelerates, uncertain and unpredictable factors have also significantly increased, and the demand for high-quality overseas comprehensive services by enterprises is becoming increasingly urgent. ”On September 28th, Wang Guannan, spokesperson for the China Council for the Promotion of International Trade, stated in response to a reporter's question. In this context, how to systematically improve the overseas comprehensive service system has become a key proposition for supporting the globalization development of enterprises in the next stage. There are many hidden dangers: systemic risks still exist, and there is a consensus among Chinese manufacturing enterprises that they will be eliminated if they do not go abroad. Not only are leading enterprises accelerating globalization, but small and medium-sized enterprises are also upgrading from "product exports" to "enterprise going global". However, expanding into overseas markets is not an easy path. From contract terms and verbal commitments to cultural conflicts and policy changes, various uncertain factors can lead to the failure of a company. A car company in Germany is facing the risk of huge fines due to a contractual term; A semiconductor equipment manufacturer has been searching for compliant tax solutions in Southeast Asia for several months; A consumer electronics company is facing multiple challenges in Brazil, including licensing, certification, and registration; A company preparing to conduct business in Saudi Arabia is facing legal risks such as "proxy holding" and "anonymous shareholders" due to its lax agency structure, making it difficult to raise funds in the later stage... The path of Chinese companies to "go global" is full of hidden dangers. Reef one, geopolitical and policy uncertainty. Global tariff policy, investment review and other variables have increased, and data compliance and other issues have also caused some Internet leading enterprises to face huge fines. Cross border data flow is often intertwined with "national security" and "digital sovereignty", forming a complex compliance environment. Reef 2: Localized operations are not suitable for the local environment. Overseas enterprises face challenges in legal, tax, labor and other compliance aspects, and talent team building and cultural differences have also become management difficulties. Some countries oppose foreign companies from 'making money and leaving'. Their first concern is not price, but where the factory is located, and where the parts and services are. ”Zhang Min, the general manager of Shantui Engineering Machinery Co., Ltd., told reporters that most overseas financial institutions are only willing to provide financing support for enterprises that can stay in the local area for long-term operation and development. Enterprises must establish subsidiaries, build overseas factories, layout service network points and parts centers to "go global", proving their determination to adhere to long-term principles. Reef three, the competition for intellectual property is intensifying. Within 2025 alone, two mainstream car companies will face wireless communication patent lawsuits overseas. Although the verdict is still uncertain, the industry sees it as a barometer for the industry and may have an impact on other car companies' "going global" strategies. The number of intellectual property rights is small but the individual value is extremely high. It is necessary to build a 'patent jungle', protect trademarks and trade secrets, and prevent litigation risks during the 'going global' process. ”Huang Jianwen, the head of the pharmaceutical and medical department at King&Wood Mallesons in Beijing, who has been tracking Chinese pharmaceutical companies' "going global" for a long time, has a deep understanding of this. The "2025 China Enterprises Going Global Risk Observation Report" points out that Chinese enterprises going global are not only affected by uncertain macro factors such as tariffs and investment policies, but also by factors such as opaque business conditions and uncertain payment rhythms of overseas partners. This also means that Chinese companies investing and operating overseas are facing a dual blow of macro environmental turbulence and increasing micro risks. These risks are difficult for companies to cope with on their own. Gao Shiwang, spokesperson for the China Chamber of Commerce for Import and Export of Machinery and Electrical Products, said, "Enterprises' going global 'is not about fighting alone, but should have supporting services." "More and more Chinese enterprises have launched internationalization strategies, and domestic departments should think more about how to systematically support enterprises' going global. ”Zheng Wei, Associate Researcher at the China Service Outsourcing Research Center, stated in an interview with reporters that the challenges faced by Chinese enterprises in "going global" mainly focus on legal compliance, financial services, logistics and supply chain management, international market information, and trade risk prevention and control. Improving the comprehensive overseas service system is conducive to optimizing China's overseas investment cooperation layout, better supporting enterprises in exploring trade and investment channels, and promoting the deepening and implementation of international cooperation in China's industrial chain and supply chain. The way to break through the situation: building an overseas comprehensive service system to address systemic issues requires systematic solutions. The 'Overseas Comprehensive Service System' is transitioning from policy documents to local practices. Since the State Council executive meeting proposed on September 12th to "study and improve the overseas comprehensive service system", multiple departments have successively made efforts. On September 18th, the Ministry of Industry and Information Technology and three other departments released the "Work Plan for Stable Growth of Light Industry (2025-2026)", proposing to "support localities with conditions to build comprehensive service ports for going global according to local conditions, build overseas comprehensive service stations, provide policies and regulations, market information, legal consultation, intellectual property and other services for enterprises, and guide enterprises to layout reasonably on a global scale". On September 24th, the Ministry of Commerce and nine other departments issued the "Several Policy Measures to Promote Service Exports", proposing to "further leverage the role of service trade intermediary organizations to provide legal support such as intellectual property protection, legal consultation, dispute resolution, arbitration and mediation for enterprises to explore international markets". During an interview with reporters, Wang Guannan specifically introduced four measures of the China Council for the Promotion of International Trade: firstly, strengthening effective mechanisms to ensure protection; The second is to build more "going global" platforms; Thirdly, provide high-quality commercial law services; The fourth is to optimize public services. Next, the China Council for the Promotion of International Trade will firmly grasp the fundamental role of serving enterprises, enrich service supply, optimize service platforms, and provide efficient, convenient, and high-quality comprehensive services for enterprises to participate in international cooperation and competition, "Wang Guannan further stated. The executive meeting of the State Council also proposed to support localities with conditions to build comprehensive service ports for going global. In fact, local exploration has formed a clear path, actively practiced in Shanghai, Guangdong, Zhejiang, Sichuan, Hebei and other places. Last June, Shanghai Lingang New Area built the country's first physical "going global" comprehensive service platform; In February of this year, the Hebei Science and Technology Enterprise Overseas Comprehensive Service Platform was officially established in Shijiazhuang High tech Zone; The Nanshang Overseas Comprehensive Service Base, positioned as "based in Foshan, serving the Bay Area, radiating across the country, and connecting the world", was officially unveiled on September 9th this year in Nanhai District, Foshan City, Guangdong Province. In terms of specific measures, the Shanghai North Bund International Legal Service Port has gathered 115 law firms to provide full cycle legal support; Shenzhen Qianhai's "Going Global E-Station" integrates 70 government and financial services, providing enterprises with a full chain of "going global" services; Zhejiang has launched the "Zhejiang Enterprise Overseas Comprehensive Service Port" to promote "universal certification" and improve service efficiency. In addition, many regions are focusing on building a full chain service system that covers pre event, during event, and post event services. For example, Shanghai is promoting more banks to access the CIPS (Renminbi Cross border Payment System) and expanding its network coverage; Starting from August 18th, Zhejiang Province will implement the "Several Measures to Accelerate the Improvement of Overseas Comprehensive Service System", and establish five key overseas comprehensive service systems: "one platform, one window for acceptance, strong network, strengthened services, and strengthened monitoring". The 'Ningbo sample' also demonstrates the wisdom of 'cluster going global'. This year, the Ningbo Municipal Bureau of Economy and Information Technology established the "Brave Going Global" Enterprise Service Team, with Ningbo Huayi Import and Export Co., Ltd., a cross-border supply chain integration service provider, as the leading unit, and joined forces with more than ten various "going global" service agencies to provide one-stop full chain accurate services for enterprises. Ding Lingchao, the person in charge of the cross project of Ningbo Huayi Import and Export Co., Ltd., told reporters that a single enterprise "going global" may face problems such as supply chain disruption and financing difficulties, and urgently needs a "cluster" solution. In terms of effectiveness, after the cluster went global, the comprehensive cost of core enterprises decreased by 22%, and the order delivery cycle was shortened by 40%; The average financing amount obtained by supporting enterprises has increased by 300%, effectively promoting their capacity expansion. Based on practical exploration in various regions, there are mainly three types of areas that have the conditions to build comprehensive service ports for going global. ”Professor Lv Yue from the National Institute of Opening up at the University of International Business and Economics stated in an interview with reporters that firstly, traditional provinces with strong foreign trade and pilot free trade zones have a massive number of market entities and intensive economic and trade exchanges. The demand for "going global" services is huge, and they also have the institutional advantages and systematic layout capabilities of being a pioneer; The second is industrial agglomeration areas, which can provide specialized and customized services around the production capacity needs of advantageous industries, and promote industrial clusters to climb to the high-end links of the global value chain; The third is the inland opening highland in the central and western regions. Cities in the central and western regions can rely on the dividends of jointly building the "the Belt and Road" and the China Europe Express, change from "inland hinterland" to "opening frontier", and actively build a "sea going" service system. Future Path: Enhancing Global Core Competitiveness and Improving Overseas Comprehensive Service System. Its significance goes far beyond solving immediate problems, and its deeper meaning lies in precise drip irrigation for enterprises to "go global". In the future, the construction of this system should evolve towards precision, collaboration, and institutionalization. In the increasingly complex context of globalization, improving the comprehensive overseas service system is beneficial for more Chinese enterprises to go global and adapt to local customs. For innovative drugs, robots, artificial intelligence enterprises, etc., the overseas comprehensive service system needs to focus more on specialized needs such as intellectual property layout, cross-border data flow, and high-end talent introduction. For new energy, new infrastructure, and new consumer enterprises, the overseas comprehensive service system needs to help them solve a series of problems such as local laws, regulations, and foreign exchange risks. Breaking through the situation requires stimulating multiple forces in the market and forming a collaborative ecosystem. Logistics companies can play an important role in the process of going global. The relevant person in charge of the Strategic Capital Department of YTO Express Co., Ltd. stated in an interview with reporters that on the one hand, YTO Express has established a "Global Supply Chain Cooperation Service Center", integrating seven functions including investment attraction, direct procurement, logistics, finance, legal affairs, security, and visa, providing "one-stop" services for enterprises; On the other hand, YTO Express promotes the construction of government enterprise collaboration mechanisms, actively connects with government departments in Shanghai, Zhejiang and other places, establishes national information sharing platforms, integrated government service windows, etc., and lowers the threshold for enterprises to "go global". Enterprises with experience in going global actively offer suggestions. Chen Zhiyong, Chairman of Guangdong Weidian New Energy Co., Ltd., suggested that local government departments should coordinate and integrate market dynamics, policies and regulations, industry standards and other information from various countries, regularly release market analysis reports, and provide free or low-cost consulting services for enterprises. Relevant departments can also actively provide low-cost training for "going global" enterprises, and consider setting up special assistance funds to provide subsidies for enterprises to apply for international certification for "going global". The ultimate goal of establishing an overseas comprehensive service system is to form a sustainable competitive advantage. Improve the comprehensive overseas service system and develop high-quality external relations
Edit:Yao jue Responsible editor:Xie Tunan
Source:Securities Daily
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