On the 13th, the Guangdong Macao Cooperation Traditional Chinese Medicine Technology Industrial Park (hereinafter referred to as the "Industrial Park") signed a cooperation agreement with the Macao Hotel and Tourism Industry Association, Macao Tourism Association, and Macao Tourism Development Think Tank to deepen the coordinated development of the Macao Qin culture and tourism industry. This move marks a solid step forward for all parties on the path of cross-border integration and development of "Traditional Chinese Medicine Health+Tourism". Tan Zhining, Advisor to the Office of the Secretary for Economic and Financial Affairs of the Macao SAR Government and Chairman of the Board of Directors of Macao Investment Development Co., Ltd., stated that the cooperation will focus on three directions: first, promoting product innovation, developing "Macao+Hengqin" multi stop theme tourism products, and creating an international traditional Chinese medicine health tourism brand that combines health rehabilitation, cultural experience, and scientific popularization; The second is to strengthen industrial empowerment, jointly carry out industrial research projects, and promote the standardization construction of traditional Chinese medicine health tourism; The third is to strengthen brand promotion, integrate communication resources between the two regions, and enable the Aoqin Traditional Chinese Medicine Tourism IP to go beyond the Bay Area, reach the whole country, and radiate globally. Zhang Jianzhong, President of the Macao Hotel and Tourism Industry Association, Chairman of the Macao Tourism Association, and President of the Macao Tourism Development Think Tank, stated that this signing marks a new stage of institutionalized and platform based development for the integration of "traditional Chinese medicine+tourism". It will promote the deep linkage between Macao's "cultural tourism" and "traditional Chinese medicine health", injecting new momentum into the moderate diversified development of Macao's economy and the construction of cooperation zones. According to the cooperation agreement, all parties will carry out in-depth cooperation in multiple fields, including jointly researching the integration path of "tourism+traditional Chinese medicine and health" industries in Australia and Qinhuangdao; Resource integration and project design, linking the resources of the Australian Qin tourism industry and the traditional Chinese medicine and health industry, designing "one-stop multi stop" tourism products; Strengthen the construction and promotion of the Aoqin cultural tourism brand base, and increase brand exposure through joint promotion events, international exhibitions, and other channels; Establish a sound cooperation mechanism, build a tourism resource information sharing platform, conduct market research and joint training, etc. (New Society)