At the 2nd Golden Panda Awards held in Chengdu, Sichuan Province recently, over a hundred companies signed contracts for 64 film and television industry related projects through the "Encounter Light and Shadow, Hand in Hand with Chengdu" Chengdu Film and Television Industry Project Signing Ceremony, with a total signing amount exceeding 12 billion yuan. The film and television industry has cultural influence and market demand, and can also drive local economy by integrating with various industries such as cultural tourism and catering. It plays an important role in enriching the spiritual life of the masses and creating economic benefits. In recent years, many places have attached great importance to the development of the film and television industry, providing support from multiple dimensions such as policies, funding, and talent introduction. However, in some places, film and television projects excessively pursue commercial interests and traffic benefits, neglecting cultural quality and sustainable development. How to further promote the long-term development of the film and television industry deserves in-depth consideration from all parties. The growing spiritual and cultural needs of the people have expanded the vast space for the development of the film and television industry, and the unique cultural resource endowments in various regions have provided fertile soil for the innovative development of the film and television industry. The animated film IP "Nezha", born in Chengdu High tech Zone, Sichuan Province, is a popular product promoted by multiple parties. The driving effect of the film and television industry on regional economy cannot be separated from the joint action of cultural values and economic factors. Firstly, the localized filming of film and television projects directly activates the consumption chain. Activities such as renting venues, purchasing materials, and hiring temporary actors by the production team can bring objective cash flow to the local area in the short term. Secondly, the long tail effect of the film and television industry can reconstruct the regional industrial ecology, and successful film and television works often become incubators for urban IP. In addition, the efficient coordination between policy guidance and industrial clusters is the key to amplifying the efficiency of the film and television economy. For example, Beijing has launched several measures to promote the high-quality development of the capital's film and television industry in the new era, providing support for the film and television industry from the aspects of funding and supporting the creation and production of excellent works, promoting the deep integration of the film and television industry with technological innovation, etc. However, it should also be noted that some practitioners in the film and television industry excessively pursue short-term traffic dividends and box office revenue, lacking both the ability to create high-quality products and the long-term development vision. Over time, this not only fails to organically integrate the film and television industry with regional economic development, but also has adverse effects on local cultural dissemination and industrial development. To achieve this, we need to start from multiple perspectives, promote the high-quality development of the film and television industry, and inject more new momentum into the regional economy. Film and television works carry dual attributes of cultural and economic value. All parties should work together to create a clean and upright creative environment, promote excellent traditional Chinese culture and socialist core values through high-quality creation, and balance cultural influence and commercial benefits in order to gain social recognition and audience recognition. In addition, we need to innovate in our creative approach. We should use new technologies to empower the development of film and television, and be good at leveraging technologies such as artificial intelligence, augmented reality, and mixed reality. Through creative transformation and innovative development, we can give wings to more excellent cultures in film and television, promote diversified development of the film and television industry, and truly add vitality to the regional economy. (New Society)