The National Day and Mid Autumn Festival holidays have ended, and Hong Kong has achieved impressive results: According to data released by the Immigration Department of the Special Administrative Region government on the 9th, over 1.4 million mainland inbound tourists have been recorded during the eight day "Super Golden Week" period; According to statistics from the Hong Kong Tourism Industry Council, there were over a thousand inbound tour groups in the six days before the holiday. From 'Chinese Red' to 'Mid Autumn Festival', Hong Kong has launched a rich cultural and tourism 'feast' during this double holiday season. Various festive activities are exciting, the consumer market is hot, and the holiday economic vitality continues to be released. Liang Jiaxin, General Manager of Ctrip Group's Hotel Business Department in Hong Kong and Macau, stated that Hong Kong ranked fourth among the most popular destinations for mainland tourists during this year's National Day and Mid Autumn Festival holiday. The performance of hotel booking data in Hong Kong is impressive, with significant year-on-year increases in the number of rooms and nights booked and average prices for all star rated hotels. Huang Jiahe, President of the Hong Kong Catering Industry Association, estimated that the average daily revenue of the catering industry this holiday was nearly HKD 300 million, an increase of 10% year-on-year. The booming consumer market in Hong Kong is known as the "shopping paradise", thanks to the support of central policies such as increasing the duty-free limit for luggage and other items, this "golden signboard" is now even more shining. A survey conducted by a Hong Kong consumer insights consulting company shows that Hong Kong is the preferred destination for high net worth individuals from mainland China to travel during this year's National Day and Mid Autumn Festival holidays. Tsim Sha Tsui, Causeway Bay and other commercial districts are crowded with people, and consumers queue up in front of many brand stores to enter. Many shopping malls have launched discount activities such as discounts and coupons during holidays, using "real money" to stimulate consumer vitality. A spokesperson for a high-end shopping mall in Tsim Sha Tsui stated that holiday foot traffic increased by 12% year-on-year, and tourist spending increased by nearly 20% year-on-year. During the visit, the reporter found that the consumption of "new Chinese style" continues to heat up. Old Shop Gold, which features ancient gold craftsmanship, opened a flagship store of over 400 square meters in Central on the eve of the holiday. This is also the third store opened by Old Shop Gold in Hong Kong. Ms. Li, a Beijing tourist, told reporters that her main purpose for coming to Hong Kong this time is shopping. In terms of styles and prices, Hong Kong still has certain advantages. "The gold price is currently high, catching up with the discount promotion, coupled with the exchange rate advantage, the basic style is about 2000 yuan cheaper than the mainland. Hong Kong Legislative Council member Shao Jiahui stated that during this year's National Day and Mid Autumn Festival holidays, there has been a significant increase in remote tourists. In addition, the industry has launched promotional activities to attract many citizens and tourists to consume, which has boosted the overall market. The sales of cosmetics, jewelry, and other products are ideal. Industry feedback shows that holiday revenue has achieved double-digit growth, and the overall atmosphere has exceeded industry expectations. Experience the colorful fireworks display filled with poetry and paintings, the magnificent dragon dance performance, and the poetic Mid Autumn Festival lantern festival through cultural and plastic tourism. This holiday, Hong Kong's rich cultural and leisure activities add more choices for tourists. Popular attractions such as the Peak Tram, Victoria Harbour Promenade, art galleries, and theme parks are crowded, and many tourists choose to stroll through the natural scenery of Hong Kong, enjoying a unique leisure and wilderness experience. From Pak Tam Chung in Sai Kung, passing through the east dam of Wan Yi Reservoir, following the MacLehose Trail to reach Langjia Bay for hiking, and engaging in water activities and camping on nearby beaches has become a popular choice. A ecotourism company told reporters that the holiday business was booming, with 700 groups per day, breaking the record since opening the store. The popularity of "ecological tourism" has also driven the coordinated development of surrounding industries. Restaurants along the Sai Kung waterfront are packed, and there is a constant flow of people in front of consultation booths taking boats out to sea. Mr. Cai, the head of a seafood restaurant by the Sai Kung Sea, joked that the holiday revenue was very considerable, and the employees' morale was boosted when they saw this lively scene. In the Yamen of Kowloon Walled City Park, several passengers pushed open the rusty iron gate and were immediately attracted by the scene in front of them: the props of the fish egg workshop were steaming with fog, the red and blue lamp posts of the hair salon of Dragon City were slowly rotating, and the retro hair dryer was blowing nostalgic wind... This is the exhibition site of the "Journey of Lights and Shadows of Kowloon Walled City". The scenes were highly restored to the original Kowloon Walled City, which made visitors hold up their mobile phones to shoot non-stop, and repeatedly said, "It's the same as in the film, too modern". Mark, a British man working in the construction industry in Shanghai, came to Hong Kong to clock in during the holiday. Kowloon Walled City once gave me a lot of inspiration, standing here and experiencing the atmosphere of the past firsthand. During his 5-day trip in Hong Kong, he also went to places such as Yau Ma Tei Police Station and Central Stone Street to search for Hong Kong in Hong Kong films. Before the start of the holiday, the SAR government worked together across departments and the industry to deploy in advance, providing tourists with a pleasant travel experience in areas such as customs clearance, transportation, and market supervision. The Hong Kong Tourism Board has specially set up a "National Day Golden Week Special Information" webpage, providing information on the flow of people and waiting times at attractions such as the Star Ferry, Hong Kong Ferris Wheel, and the East Dam of the Wan Yi Reservoir. The number of visitors to Hong Kong is ideal, and various festival activities have a certain appeal to tourists. ”The General Secretary of the Hong Kong Tourism Promotion Association, Cui Dingbang, said that the mainland market is huge and hopes to promote Hong Kong to more mainland cities. The industry will also provide new gameplay to make travelers feel innovative. In May of this year, Hong Kong launched 9 popular tourism projects for the development of "tourism everywhere". Yang Shufen, the General Secretary of the Hong Kong Tourism Industry Council, revealed that in terms of industrial tourism, the first phase will cooperate with three brands. Currently, the industry has arranged for a visit in November, and the relevant routes are expected to be launched within this year through a "group in group out" approach. Another industry insider suggested that Hong Kong should seize the opportunity of developing the "yacht economy", increase yacht berths and enhance infrastructure construction, and help Hong Kong build an "Asian yacht hub". The Financial Secretary of the Hong Kong Special Administrative Region, Paul Chan, stated that the government will continue to promote the development of "events+tourism" and in-depth tours with unique local themes, enhance tourism infrastructure, products, and services, attract tourists to extend their stay in Hong Kong, and increase their return visits. Looking ahead to the rest of this year, the SAR government will work together with the industry to strengthen the synergy of event and ride sharing, and maximize the economic benefits of major events. (New Society)