Culture

Double Festival Meeting! The coexistence of "humanities" and "economy"

2025-10-10   

Mountains and rivers are covered in brocade, and the country is prosperous and the people are peaceful. More than 12000 cultural activities have been held nationwide, and the expected cross regional personnel flow in the whole society is 2.432 billion people... People go outdoors to embrace nature and slow down their hearts in the fast-paced city; Vibrant tourist attractions, bustling streets, and bustling crowds, the consumer market is surging with vitality; From "China Tour" to "World Tour", foreign tourists flock to seek the charm of the East, while Chinese tourists go abroad to convey the "warm current of China" to the world economy. The National Day and Mid Autumn Festival meet, and "humanities" and "economy" shine and coexist in the national conditions, Chinese style, and cultural flavor. In the magnificent picture of "to the vast", everyone is searching for the "subtle" coordinates of happiness. Walking towards beauty, the integration of culture and tourism spreads a humanistic picture on the land of China. A beautiful picture of material and spiritual resonance, and the mutual promotion of "humanities" and "economy" is clear and tangible - Tiananmen Square in Beijing, where people offer heartfelt confessions to the national flag in the morning light. Not far from the square, small shops selling patriotic themed T-shirts are bustling, and restaurants are packed with customers from all over the world, enjoying authentic cuisine and exchanging unique feelings about the millennium old capital; The Shanghai Customs Building, with mosaic tiles from nearly a century ago pieced together into exquisite coffered patterns, blends seamlessly with modern technology and augmented reality (XR) experiences, allowing visitors to experience the history, present, and future of the Bund; In Nanning, Guangxi, traditional commercial spaces have transformed into "intangible cultural heritage showrooms", with the lively "phoenix" soaring into the sky with fireworks, vividly interpreting the romantic atmosphere in the Book of Songs... The humanities are flourishing, and the economy is thriving. During the National Day and Mid Autumn Festival holiday, various places created tourism and industry with culture, shaped a new form of humanistic economy, and vividly interpreted the humanistic connotation of Chinese path to modernization. On October 6th, with a faint morning light, Xiangtang Village, located deep in Laoshan, Pukou District, Nanjing, woke up to the sound of "ding ding dang dang" hitting iron. There are no dense attractions here, but the poetry of life flows everywhere - the mottled walls of old village houses and the relaxed atmosphere of cafes complement each other, the fireworks of camping sites and the fragrant aroma of garden restaurants blend together... "Here, it is quiet and comfortable, allowing the soul to slow down in the fast-paced city. ”Ms. Wu, a tourist from Shanghai, said. In Xiangtang, the gardenia flower that used to be "five yuan per handful" has been created by a cultural brand and now sells for 16.9 yuan per bundle. Aromatherapy, candles and other cultural and creative products have enabled the small village of over 70 households to achieve an annual sales revenue of nearly 5 million yuan. Rural areas are not only the potential for economic development, but also the driving force for cultural development. According to data from travel platform Fliggy, bookings for rural homestays during the National Day and Mid Autumn Festival holidays increased by over 40% year-on-year. More and more people are no longer satisfied with checking in at popular tourist attractions, but are heading to small towns and rural areas to pursue personalized cultural and tourism experiences while driving local industrial revitalization and development with popularity. Empowering the extension and expansion of the industrial chain with culture, cultural and tourism consumption are integrating and innovating, transforming and upgrading from the traditional stage of viewing mountains, waters, and scenery to a new direction of enjoying cities, adjusting, and living. ”Dai Bin, President of China Tourism Research Institute, said. From a "consumption engine" to a "cultural carrier", the degree of cultural richness has become an important measure of people's happiness index during this holiday. The Xi'an Chang'an Twelve Hour Theme Block cleverly blends autumn poetry with the prosperity of the Tang Dynasty, creating a travel experience full of technology and cultural flavor for tourists; Museums in Jilin Province have the theme of "Celebrating Birthday and Appreciating Mid Autumn Festival in Museums", integrating red memory, intangible cultural heritage inheritance, and historical research; The National Day film market is very lively, and many realistic films are released in a concentrated way to meet the needs of multiple audiences... Chinese path to modernization is a modernization that coordinates material civilization and spiritual civilization. During holidays, touching moments and joyful smiles reflect the vivid practice of humanistic economics investing in and benefiting the people. On October 1st, in the Xiannong Courtyard on Wudao Road in Heping District, Tianjin, the theme pop-up store of "Dali Temple Diary" called "Meow Encounter Coffee" made its debut, allowing the audience to immerse themselves in the story of this domestic anime work and be in the same frame as the characters. Meeting a character for the first time in reality feels so wonderful. ”Xu Lin, a fan who came from Shandong, excitedly said. Yang Kun, General Manager of Tianjin Ecological City Industrial Park Operation and Management Co., Ltd., introduced that the immersive experience hall of Chinese animation has been established on Five Avenues, which not only expands the new scene of "animation+cultural tourism", but also sparks the collision between Tang style culture and modern urban consumption. Holidays are the touchstone of consumer spending quality. During the National Day and Mid Autumn Festival holidays, various regions continue to light up new consumption scenarios and create new consumption experiences. In the two-way rush between "supply" and "demand", the potential of the super large domestic market continues to be released. Helicopters fly over the blue waves of the Taihu Lake Lake, paragliders soar above the bamboo sea, and hot air balloons slowly rise in the sunset... On holidays, low altitude economy "flies high" in Huzhou, Zhejiang Province, becoming a new trend for tourists to experience. According to statistics, during the holiday period, Huzhou has launched a total of 7 low altitude cultural and tourism flight points and 16 routes, covering various formats such as personal flight training, two person experience flight, and drone towing takeoff services. The low altitude economy is gradually expanding from "niche tasting" to "mass consumption". Empowered by technology, constantly pushing the consumer value chain towards quality, experience, and personalization. A floor sweeping robot that can understand dialects, an oven that can search for recipes with just one click, and a laundry and shoe washing machine that can distinguish between multiple tubes... At the Suning Max store in Beijing, smarter artificial intelligence (AI) appliances have become consumers' first choice for "rejuvenation". Nowadays, people pay more attention to the intelligence and experience of home appliances. ”Deputy store manager Ma Ye introduced that this year's "Double 11" will be moved up to the National Day holiday, resulting in a significant increase in store foot traffic. According to the first round of consumption data during the National Day holiday, the sales proportion of Suning.com 'full category smart home appliances has risen to 55%. China's population exceeds 1.4 billion, with a per capita GDP of over 13000 US dollars. Consumption growth will gradually shift from "quantity expansion" to "quality improvement". With the widespread application of technologies such as artificial intelligence, consumer patterns and experiences are constantly being reshaped, and the scenarios of "industrial upgrading supply innovation consumption expansion" are vividly portrayed in more fields. Supply and demand are moving towards' new ', and policies are adding strength. From the central government to the local government, a combination of efforts has been made to further stimulate the strong momentum of the domestic market. Recently, the National Development and Reform Commission, together with the Ministry of Finance, issued the fourth batch of super long-term special treasury bond of 69 billion yuan to the local government to support the exchange of old for new funds for consumer goods; Henan will distribute 110 million yuan universal consumption vouchers in four rounds, covering multiple fields such as department stores, catering, hotels, and cultural tourism; Anhui has launched a "credit tour" that covers hotels and scenic spots. Tourists can book scenic spot tickets and hotels for 0 yuan with their credit, achieving "play first, pay later"; Tianjin's various financial institutions carry out distinctive consumer finance activities to promote the vigorous development of the holiday consumption market... The thriving and active holiday consumption market reflects the strategic significance of building a new development pattern and grasping the initiative of development, vividly interpreting the internal stability and long-term growth of the domestic circulation. Confident and open-minded, sharing the "China opportunity" with the world. With the continuous implementation of policies such as visa free travel and exit tax refunds, the popularity of the inbound and outbound tourism market during the National Day and Mid Autumn Festival holidays has doubled. The demand for Chinese tourists to "go out" continues to be released, and the enthusiasm for foreign tourists to "come in" continues to heat up. At the morning market, Russian tourists gather around the stalls to choose fresh fruits and specialty breakfasts, some of whom are "eating buns with beer"; At noon, Russian tourists sit around the dining table in restaurants, tasting Northeast specialty dishes such as pork belly and local delicacies... This holiday, Heihe City in Heilongjiang Province is particularly lively. Recently, China implemented a visa free policy for Russia, and many Russian tourists have made it their first stop for "Chinese tourism". According to the National Immigration Administration's prediction, the daily average number of inbound and outbound passengers at ports across the country during the National Day and Mid Autumn Festival holidays will exceed 2 million. From orderly expanding the scope of unilateral visa free countries, to optimizing and improving regional entry visa free policies, and then implementing the "buy and refund" policy for departure tax refunds, "China travel" and "China purchase" have gradually become new trends. To walk with China is to walk with opportunities. During this year's National Day and Mid Autumn Festival holidays, many countries have introduced convenience policies and opened their arms to welcome "Chinese relatives and friends". Thai people look forward to welcoming Chinese tourists, just like welcoming friends and family. ”Chuwe Siriwathagong, Director of the East Asia Region of the Tourism Authority of Thailand, said. To welcome Chinese tourists, the Tourism Authority of Thailand has launched the "China Thailand Friendship Month" event. According to Thai media predictions, there will be 180000 Chinese tourists visiting Thailand between September 26th and October 8th. During this year's National Day and Mid Autumn Festival holiday, on the Qunar travel platform, users booked hotels in over 4500 cities overseas; According to data from Tongcheng Travel, the number of long-term outbound trips and group tours during holidays has nearly doubled compared to the same period last year. Openness never stops, struggle never stops. During holidays, there are still countless builders on the land of China, who strive to compose the most beautiful scenery. In southern Xinjiang, the construction of the Pinglu Canal is in full swing. With the precise positioning of the last section of the gate, the lifting work of the gate of the Pinglu Canal Youth Hub Ship Lock has been completed; In Guazhou County, Jiuquan, Gansu Province, the final commissioning of the "two towers and one machine" solar thermal energy storage power station with nearly 27000 heliostats has been completed; The carbon fiber production workshop of Guoxing Composite Material Company of Jilin Chemical Fiber Group is busy and orderly, and the high-strength carbon fiber materials produced by the enterprise will be used in the fields of auto parts, unmanned aerial vehicles and other fields... More than 9.6 million square kilometers of China, the symphony of "humanities" and "economy" is stirring people's hearts, the domestic market with booming supply and demand releases vitality, and opening up China shows confidence and inclusiveness. Countless strivers gather to become an inexhaustible driving force to promote Chinese path to modernization... Through the window of the Double Festival Holiday, a vibrant, energetic, confident and open China looms ahead. (New Society)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:Xinhua

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