Adapt to local conditions and amplify local cultural and tourism highlights
2025-10-10
During the National Day and Mid Autumn Festival holiday, cultural and tourism departments across the country deeply explored local cultural resources, actively promoted local culture through innovative integration, digital empowerment, and other means, and promoted the vigorous development of local cultural and tourism industries, insisting on creating new drivers of economic growth. In recent years, China's cultural and tourism industry has flourished, with continuous optimization of its structural layout, steady expansion of scale, and significant improvement in efficiency. Its role in expanding domestic demand, driving consumption, and stabilizing expectations has been demonstrated. Data shows that the cultural industry will achieve a revenue of 19.14 trillion yuan in 2024, an increase of 37.7% compared to 2020; There are 78000 cultural enterprises above designated size, an increase of 13000 compared to 2020; In the first half of this year, domestic residents traveled 3.285 billion times, with a total expenditure of 315 trillion yuan. At the beginning of this year, the State Council issued the Several Measures on Further Cultivating New Growth Points to Prosper Culture and Tourism Consumption, which proposed to hold a series of cultural and tourism activities to promote consumption, develop fashionable China-Chic products, and play an important role of "cultural empowerment+tourism driven" to better meet people's diversified spiritual and cultural needs. Each region creates diverse tourism hotspots based on its own unique culture. Shanxi's cultural tourism integrates traditional culture and modern experience, activating the millennium cultural context through "digital intelligence+cultural tourism", presenting tourists with a cultural tourism feast that combines the ancient style of the Three Jin Dynasties with modern creativity. Zhengzhou, Luoyang, and Kaifeng rely on the "Yellow River Ancient Capital Cluster" and form a linkage through high-speed rail, making the dream of tourists enjoying the thousand year old ancient capital scenery in one day a reality. Jiangsu Province is building a phenomenon level cultural and tourism project called Su Chao, which takes football matches as the fulcrum, promotes overnight economy and ticket economy, and uses sports as the engine to drive global consumption, becoming a "new top stream" that promotes regional coordinated development. However, in the development process of local characteristic cultural and tourism industries, there are still shortcomings such as insufficient exploration of cultural connotations, inadequate overall planning for the integration and development of cultural and tourism industries, and insufficient linkage and innovation in the development mode of cultural and tourism industries. To solve these problems, it is necessary to tailor measures to local conditions and implement comprehensive policies from policy guidance, business innovation, and technological empowerment. Strengthen policy guidance and clarify the development direction of local characteristic cultural and tourism industries. Through forward-looking policy guidance, accurately positioning the main direction of cultural and tourism industry development in various regions, and avoiding homogeneous development. Implement differentiated policy guidance, clarify core advantages based on a full assessment of local cultural uniqueness and development potential. For example, Jiangsu Province takes water as its pulse and culture as its soul, committed to creating a "beautiful central axis" of the Grand Canal, the most exciting section of the Yangtze River International Golden Tourism Belt, and the "ecological green+ocean blue" coastal beautiful scenery belt, vividly showcasing the atmospheric, warm, harmonious and soft cultural style of Jiangsu with water charm, and telling the world the story of "Water Charm Jiangsu". We also need to create a favorable policy implementation environment, establish a cultural and tourism industry development group led by local leaders, form a linkage and cooperation among functional departments such as culture, tourism, finance, land and technology, and create an efficient and collaborative governance system. Improve the standardization, intelligence, and specialization of government services, simplify the management and approval process for eligible new cultural and tourism formats, reduce institutional transaction costs, stimulate the endogenous driving force of cultural and tourism market development, and help local characteristic cultural and tourism industries grow vigorously. Strengthen business innovation and stimulate new economic growth points for local characteristic cultural tourism. Various industries need to strengthen the collaborative innovation of the industrial chain, break down industry barriers through multi industry linkage, and jointly create composite cultural and tourism products. Promote the deep integration of local characteristic cultural and tourism industries with agriculture, industry, commerce, sports, music, folk customs, technology and other fields, and form new forms of cultural and tourism such as rural cultural and tourism, entertainment cultural and tourism, exhibition cultural and tourism, and event cultural and tourism. For example, Menyuan County in Haibei Tibetan Autonomous Prefecture, Qinghai Province has always adhered to the concept of "ice and snow are also mountains of gold and silver", taking the Qilian Mountains Gangshika Snow Peak Scenic Area as the engine, adopting the "tourism+" model to drive the integration and development of multiple formats of "agriculture, sports, culture, tourism and commerce" in the county, and creating a new model of "ice and snow+sports+culture and tourism". Driving the local characteristic cultural and tourism industry from factor driven to innovation driven, transforming single cultural resources into new formats with high added value and strong endogenous growth momentum, and extending the cultural industry chain and value chain. Promote technological empowerment and assist in the high-quality development of local characteristic cultural and tourism industries. Adhere to culture as the soul and technology as the wing, improve digital infrastructure, promote digital empowerment and information transformation of cultural construction, and provide technical support for the transformation of cultural resources with local characteristics into cultural and tourism industry advantages. For example, Ganzhou City in Jiangxi Province actively utilizes digitalization to empower traditional tourism, and through the integration of online and offline, innovates tourism service methods and management models, bringing immersive travel experiences to tourists. In addition, it is necessary to strengthen the cultivation of cultural and technological composite talents, relying on the integration of industry and education, school enterprise cooperation, cross-border development, and the construction of practical bases, to build a talent cultivation ecology that covers the entire chain of "attracting, nurturing, retaining, and utilizing", and comprehensively enhance the innovation capabilities of cultural and tourism technology. Promote the deep application of cutting-edge scientific technologies such as big data, artificial intelligence, and virtual reality to provide tourists with a more immersive, interactive, and personalized consumption experience. (New Society)
Edit:Luo yu Responsible editor:Wang er dong
Source:ECONOMIC DAILY
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