In recent years, more and more museums, cultural centers, heritage parks, etc. have integrated digital technology into various exhibitions and activities, promoting Chinese excellent traditional culture to enter the public life in a more vivid manner. From the digital display of individual cultural relics to the high-precision painting database of the Forbidden City, from VR panoramic tour of the Terracotta Army pits to the AI restoration of the Dunhuang murals... The dialogue across time and space is not only a vivid expression of cultural, but also a true reflection of the continuous improvement of digital cultural originality.

The prosperity of culture cannot do without the nourishment of originality. General Secretary Xi Jinping pointed, "To improve the originality of culture, improve the service, guidance, and organizational mechanism of artistic creation and production, and give birth to a batch of era classics that resonate people's hearts, and build a new peak of Chinese culture." Digital technology has greatly expanded the boundaries of cultural originality, and the deep integration of culture and technology has entered a stage. On the new journey, improving the originality and dissemination capabilities of digital culture is not only an inherent requirement for inheriting Chinese excellent traditional culture, but also an important support promoting high-quality economic development and enhancing national cultural soft power.

Adhere to the cultural roots and consolidate the foundation of originality
The vigorous development of digital culture is rooted in profound soil of Chinese excellent traditional culture. For thousands of years, the Chinese nation has created a splendid civilization and left a vast cultural heritage. These cultural resources are not only the spiritual of the Chinese nation but also the important sources of digital cultural creation. Whether it is the high-precision modeling of the "Bronze Divine Tree" in the Sanxingi Museum or the digital presentation of "A Thousand-mile River and Mountain Picture", it highlights the subject status and unique charm of Chinese excellent traditional culture. An important mission cultural originality in the digital era is to realize the modern activation of cultural genes through digital means and to endow Chinese excellent traditional culture with new interpretation space. For example, theCreation of Mountains and Seas" digital art exhibition in Yangzhou decodes and reconstructs the cultural genes of "Mountains and Seas", allowing tourists to achieve immersive experience of ancient myths; the "Wall Painting That Way is Tang Dynasty" VR project of the Shaanxi History Museum allows the audience to travel back to the Tangynasty wall painting scene... It can be said that every digital cultural work with depth and temperature is inseparable from the in-depth excavation of the cultural roots.
Therefore, to improve the ability of digital cultural originality, we must adhere to the cultural subjectivity, and thicken the traditional culture. We should learn from the anci without sticking to the ancients, break the law without deviating from the law, and let digital technology become a tool for cultural inheritance and innovation, rather than a substitute that the show. We should not only adhere to the "righteousness" of Chinese excellent traditional culture, but also create the "new" of digital technology empowerment, and promote the and development of Chinese excellent traditional culture with the help of digital technology. Deeply tap the abundant resources contained in Chinese excellent traditional culture, further expand the domestic and foreign influence of digital cultural projects, turn the aesthetic concepts and values contained in traditional culture into a powerful support for digital cultural originality, and let Chinese civilization write a new brilliance in the digital.
Driving technological empowerment and stimulating original vitality
The development of digital technology has provided new tools and platforms for cultural creation not only expanding the space for cultural expression, but also presenting Chinese excellent traditional culture in a scenario-based and interactive way. For example, the Han Dynasty Jiangxia Mar State Site Museum in Nanchang uses three-dimensional restoration technology to recreate the civilization of the Han Dynasty ritual system, which can be "immersive" through VR devices These innovative practices empower technology to create new forms of artistic expression, demonstrating the powerful energy generated by the deep integration of technology and culture. Domestic games such as "Black Myth: King" incorporate a lot of Chinese landscape, mythology, opera and other elements, which not only win the love of global players, but also become an important channel to expand the influence Chinese culture. Digital technology is not only a creative tool here, but also a reshaper of creative thinking, and it has become the core carrier of cultural heritage and dissemination.
To enhance the ability of original creation of digital culture, it is necessary to expand interactivity and strengthen the driving force of technological empowerment. Looking forward, we need to accelerate the of a number of key technologies that restrict original creation in culture, and build a support system for cutting-edge digital intelligent technology. In the creative link, we should actively cultivate the and development of AI-assisted creative tools, such as intelligent screenwriting systems, digital person emotion computing engines, game and film and television rendering tools, etc., increase the of computing power in the field of culture, and improve the efficiency of original development. In the representation link, we should support the development of the creative industry, further improve the presentation of technologies such as virtual reality and holographic projection, and expand the dimension of cultural expression. In the dissemination link, we should make good use of big data and block chain technology increase the precise push of original content, establish ethical norms for the application of technology, and clarify the copyright ownership and original recognition standards of AI creation. Only when digital technology and cultural go to each other, can digital culture be innovative and vigorous.