During the National Day and Mid Autumn Festival holidays, multiple new films were released with diverse themes to meet the diverse expectations and needs of audiences, and the film market once again showed a hot trend. According to statistics from the National Film Administration, the total box office of films during the National Day holiday in 2025 was 1.835 billion yuan, with 50.07 million viewers. Domestic films accounted for 98.93% of the box office, and the top five films at the box office were: "Volunteer Army: Bloodshed Peace," "731," "Assassination of Novelist 2," "Life on Waves," and "Earshaking and Dying Deaf. With the joint support of popular new works and acclaimed old films, the total box office of the Chinese film market in 2025 quickly surpassed the annual box office performance of 2024 during the National Day holiday, reaching 43.789 billion yuan, a year-on-year increase of 18.98%. The cumulative number of viewers also exceeded 1 billion yuan, and the popularity of the film market continues to be strong. As the final chapter of the trilogy series, "Volunteers: Bloodshed Peace" has firmly held the top spot in daily box office since its first day of release, thanks to the reputation and audience accumulated from its predecessor. It has achieved 9 consecutive days at the top and currently has a box office of over 480 million yuan. The total box office of the "Volunteers" series has also reached over 2.5 billion yuan. Assassin's Creed II returns after a four-year hiatus, with fantasy elements and upgraded special effects meeting the expectations of many viewers. On its first day of release, the film won the runner up spot with a box office of over 63 million yuan, and the final box office revenue during the release period was nearly 300 million yuan. 731 continued to perform well in the market during the National Day holiday. Excluding most of the opening days of the new film group, the film still consistently holds the second place on the box office chart. After this golden period, the total box office of "731" has exceeded 1.86 billion, temporarily ranking fourth on the 2025 box office chart. Six new National Day films, including "Life on Waves," "Deafending," "The First Starry Sky of the Three Kingdoms," "Fenglin Volcano," "Proof of Bi's Proof," and "Piggy Hero: An Old Pig's Counterattack," ranked fourth to ninth on the box office chart. Among them, "Deafening", which focuses on the hearing-impaired group, opened on October 4th at the latest and has now grossed over 170 million yuan at the box office. The film market is experiencing rapid growth, and the scale of "movie+" linkage consumption during the holiday season has been upgraded based on box office data, becoming an important engine for holiday consumption growth. Diversified consumer keywords such as "film+cultural tourism", "film+derivative peripherals", and "film+food" not only inject vitality into the social economy, but also witness the high-quality development of China's film industry breaking through barriers. By combining film and television IPs with urban characteristics, many non-traditional popular tourist destinations have achieved a surge in foot traffic through the popularity of movies. The show 'Volunteer Army: Bloodshed Peace', which showcases patriotism, attracted a group of viewers to enter the filming location of Jiangxi. It is reported that during the National Day holiday, the daily average passenger flow of the film and television base located in Shangrao increased by more than 50%. Life on the Waves "has made Quanzhou and Wulin in Jinjiang, Fujian the first choice for tourists, while" Assassination of the Novelist 2 "has once again ignited Chongqing, a hot spot for film creation, with its fantastic and imaginative worldview. The "Travel with Movies" promotion event hosted by the Film Bureau of the Central Propaganda Department has also continued to include movie locations in national tourism routes. Various IP derivatives and flash mobs are more closely aligned with the consumption habits of young mainstream audiences. Among the new releases in the cinema, "Little Monsters of Langlang Mountain" has launched over 800 derivative products, and "The Battle of Luo Xiaohei 2" has attracted a large number of customers to enter offline pop-up stores for consumption. The film industry is transitioning from a single box office economy to a diversified consumer ecosystem. It is necessary to explore the diversified development and new forms of expression of film IP, and consolidate the important position of film in cultural consumption. Nowadays, movies have fully expanded the core link of the "ticket economy", and the traditional mode of audience single viewing behavior and relying solely on box office profits has been transformed into a full scene consumption mode. It is not difficult to see from the film market and film+performance during the National Day holiday that while films inject new growth poles into the social economy as cultural products, high-quality film content is also promoting the continuous formation of a self optimized and upgraded high-quality development of the film market through the integration with diversified consumption. (New Society)