Think Tank

Open up new cultural and tourism spaces with artificial intelligence

2025-10-09   

By empowering with artificial intelligence, adhering to the principle of people-oriented and technology driven goodness, and using technological iteration to improve service efficiency, innovate product design, and enrich consumer experience, we can explore new imaginative space and growth points for the high-quality development of the cultural tourism industry. At the 2025 China Cultural Tourism Industry Expo, a number of innovative products such as 360 degree panoramic viewing, AR fun archaeological blind boxes, and robot "musicians" and "dancers" were showcased, creating a technology and cultural tourism feast for tourists with tangible interactive experiences. Nowadays, it is difficult to meet the demand for diversified tourism through horse riding. Relying on artificial intelligence technology, the cultural and tourism industry is gradually breaking through traditional limitations and accelerating its upgrade towards intelligence, personalization, and immersion. The core of AI assisted experiential cultural tourism lies in building immersive interactive scenes. The Chuanshan Academy in Hengyang, Hunan, used AI to simulate the teaching scene of that year. Mr. Wang Fuzhi traveled through time and space, truly allowing tourists to have a dialogue with historical figures. He turned the philosophical wisdom of 300 years ago and the millennium Hengzhou culture into a bestseller. The Tengwang Pavilion Scenic Area in Nanchang, Jiangxi Province has created a VR experience center for the "Millennium Preface Tengwang Pavilion", allowing tourists to "experience" Tang Dynasty banquets in person. By breaking the boundary between virtual and reality, promoting deep integration of online and offline, digitalization opens up a "new sensory era" for cultural tourism, bringing new audio-visual enjoyment to tourists and allowing them to gain unique emotional experiences through situational interaction. These innovative practices not only reconstruct the content production paradigm of cultural and tourism products, activate digital innovation momentum, but also enable local characteristic cultures to reach the public in a more vivid and attractive way, stimulating new vitality for cultural inheritance and development. With the help of artificial intelligence technology, cultural and tourism services can also be more refined and efficient. For example, Hangzhou, Zhejiang Province has developed a cultural and tourism intelligent agent called "Hangxiaoyi", which integrates the city's cultural and tourism resources through a big data platform, analyzes the sources, behaviors, and preferences of tourists, and based on their specific needs and time requirements, realizes personalized information push, route planning, and product recommendation for "thousands of people and thousands of faces". Hangzhou West Lake Scenic Area has also launched "digital tour guides", "parent-child tours" recommending popular science on the lotus flowers of Quyuan Fenghe, and "cultural tours" explaining the historical stories of Yuewang Temple. The average stay time of tourists using "digital tour guides" has been extended to 5 hours, and the secondary consumption income of scenic spots has increased by 30%. It can be said that artificial intelligence technology plays an indispensable role in achieving precise marketing and improving service experience. Artificial intelligence can also play the role of a travel manager. Enter travel time, budget, interests, and other conditions, and in just a few minutes, a detailed travel plan generated by AI is presented in front of you. More and more tourists, especially young people, are choosing to use AI for personalized itinerary customization. From the perspective of tourists, artificial intelligence better transforms them from "bystanders" to "participants" or even "designers", satisfying personalized consumption and enhancing user stickiness. From the perspective of industrial development, relying on the "big model+big computing power+big data" architecture, deep mining and analysis of massive user data, accurate delineation of tourist profiles, and prediction of market demand trends can provide scientific decision-making basis for industrial development and greatly improve industrial operation efficiency. General Secretary Xi Jinping emphasized: "Let the tourism industry better serve a better life, promote economic development, build a spiritual home, showcase China's image, and enhance mutual learning among civilizations." By empowering artificial intelligence, adhering to the principle of people-oriented and technology for good, and using technological iteration to improve service efficiency, innovate product design, and enrich consumer experience, we can explore new imaginative space and growth points for the high-quality development of the cultural and tourism industry, and achieve a win-win situation of economic development, improvement of people's livelihoods, and cultural prosperity. (New Society)

Edit:Luo yu Responsible editor:Wang er dong

Source:qstheory.cn

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