Culture

Observation of Holiday Economic Vitality: "Inbound Tourism Economy" Boosts New Cultural Vitality in Xi'an

2025-10-08   

Despite the continuous autumn rain, Xi'an remains popular during the National Day and Mid Autumn Festival holidays. From the solemn and solemn Terra Cotta Warriors front, to the simple and thick green bricks of the city wall, to the "Chang'an Twelve Hour" Tangfeng Street, you can see an endless stream of tourists, including foreign faces from all over the world. Our tour group members mainly come from the UK and Italy. Xi'an is the first stop of our trip to China, and everyone is looking forward to experiencing China's long history and culture here. ”Italian tourist Nioka said. At the Tang Music Palace on Chang'an North Road, many foreign tourists enjoy the "Prosperous Tang Banquet" while admiring Tang style performances. My friends and I both thought this performance was fantastic. The experience was rare, and while we were happy, it also resonated emotionally, "exclaimed Mexican tourist Jay Rodriguez Oliveira. As one of the popular destinations for foreign tourists coming to China, Xi'an, the ancient capital of thirteen dynasties, has gained increasing popularity among foreign tourists due to its rich historical and cultural heritage, creating a unique and charming Chinese cultural tourism experience. Especially with the continuous expansion of China's visa free "circle of friends" and the increasing popularity of inbound tourism, the number of foreign tourists on the streets of Xi'an has significantly increased. According to data from the Xi'an Municipal Bureau of Culture and Tourism, in the first half of this year, the number of inbound tourists received in Xi'an increased by 55.45% year-on-year, and the total expenditure of inbound tourists increased by 198.64% year-on-year. During this year's National Day and Mid Autumn Festival holidays, our hotel had foreign individual travelers staying every day. ”Chen Chen, Sales Director of Shaanxi Imperial City Luxury Hotel Co., Ltd., said. Xiao Yu, Director of the External Cooperation and Exchange Department of Xi'an Municipal Bureau of Culture and Tourism, introduced that in order to create a more convenient inbound tourism experience for foreign tourists, Xi'an has installed payment facilitation devices in key cultural and tourism venues and hotels throughout the city, expanded the mobile payment scene for foreign tourists, provided multilingual convenience services for tourist consumption scenes such as scenic spots, catering, and travel, and made every effort to create an international friendly travel consumption destination. Key hotels in Xi'an have introduced intelligent guest control systems, providing multilingual interface guidance, simplifying the check-in process, reducing language communication costs, and improving the efficiency and experience of foreign tourists. As of now, Xi'an has installed 1111 external card POS machines and 20 ATM machines in key cultural and tourism venues, greatly facilitating foreign tourists' consumption and payment. Before coming, I specially brought a lot of cash, but I didn't expect electronic payments in China to be so convenient that cash is rarely needed. ”Georgina Morna, a tourist from Slovakia, said that she has learned to use Chinese ride hailing apps, making travel easier and more convenient. Known as the "eighth wonder of the world", the Terra Cotta Warriors Tomb of the First Qin Emperor is a must visit place for foreign tourists. The payment service center for overseas guests in the scenic area can provide multi currency exchange services. Foreign tourists holding Visa, Master, UnionPay and other foreign bank cards can swipe their cards to purchase tickets and shop in the scenic area, enjoying a "one-stop" efficient payment service. In addition, the overseas integration service platform of the Qin Shi Huang Mausoleum Museum has opened up payment and settlement channels, enabling online ticket booking for overseas tourists and providing convenience for more foreign tourists to travel to China. The platform's services have covered 39 countries and regions worldwide, supporting 24 languages and nearly 30 currencies for payment. Many foreign tourists book tickets directly through the platform, "said the person in charge of the Qin Shi Huang Mausoleum Museum. In scenic spots such as Datang Furong Garden and Huaqing Pool, the tourist service center is equipped with multilingual promotional brochures, tourist route maps, etc. It is staffed with staff proficient in English, Russian, and other languages, and provides multilingual translation headphones to facilitate foreign tourists to quickly understand scenic information and visit. Many foreign tourists wear Hanfu, experience Tang style makeup, watch shadow puppetry, buy cultural and creative products, taste delicious food, climb the city walls, stroll through the Tang Dynasty's night city, immerse themselves in the charm of Chinese culture in the dazzling night scenery, take photos and share joy. It's like stepping into a historical movie, it feels wonderful. ”Altaine from Kyrgyzstan said that the biggest impression of traveling in Xi'an is the integration of historical and cultural heritage with modern urban construction. From landing and entering the country to visiting scenic spots, from hotel accommodation to consumer payment, more humane, caring, and immersive tourism services have won frequent likes from foreign tourists. The measures taken by Xi'an to accelerate the development of a world tourism destination not only make foreign tourists' trips to China smoother, but also make "inbound tourism" a "resonance journey" for overseas friends to experience Chinese culture. This ancient city, which embodies the essence of the culture of Zhou, Qin, Han and Tang Dynasties, has constantly written a new chapter of "making friends with literature", and continues to release the cultural charm that attracts the world's attention. (New Society)

Edit:Tang Yuanqi Responsible editor:He Chenxi

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