Recently, the Ministry of Finance, the State Administration of Financial Supervision, the China National Intellectual Property Administration and the National Copyright Administration jointly issued a notice on matters related to further standardizing the evaluation of intellectual property assets, aiming to strengthen the standardized management of intellectual property asset evaluation, improve the ability of intellectual property application and protection of asset evaluation services, promote the release of intellectual property asset values, and accelerate the construction of a powerful intellectual property country. He Daixin, Director and Researcher of the Finance Research Office at the Institute of Financial Strategy, Chinese Academy of Social Sciences, stated that intellectual property is an important intangible asset, and intellectual property assessment and protection are complementary. For a long time, the evaluation and operational transformation of intellectual property assets have received attention from various parties, and this notice has a positive effect on unleashing the value of intellectual property assets. The notice requires that asset appraisal institutions undertaking and executing intellectual property asset appraisal services should possess corresponding professional competence, quality control capabilities, and risk control capabilities. Asset appraisal institutions engaged in intellectual property asset appraisal business shall strictly comply with relevant laws, regulations, and asset appraisal standards. In the process of asset evaluation, the characteristics of intellectual property rights should be fully considered, and the value of intellectual property assets should be evaluated independently, objectively, and fairly. The pre-set value should not be directly used as the evaluation conclusion. Asset appraisal institutions engaged in intellectual property asset appraisal business should strengthen the education and cultivation of professional ethics, professional competence, and comprehensive quality of intellectual property asset appraisal professionals. The value of intellectual property itself has characteristics such as dynamic changes and difficulty in direct quantification. Through scientific and standardized asset evaluation, its potential innovative value should be transformed into identifiable and protectable economic value. ”Professor Zeng Yan from the Department of Finance at Lingnan College, Sun Yat sen University, stated that asset valuation can reduce barriers caused by information asymmetry by reasonably reflecting the value of intellectual property. Objective and fair asset evaluation can provide reference for the reasonable resolution of intellectual property disputes and better safeguard the legitimate rights and interests of rights holders. The notice emphasizes the need to strengthen the supervision and self-discipline management of intellectual property asset evaluation. Asset appraisal agencies now have more information to refer to regarding intellectual property. Each appraisal agency needs to study and understand more deeply the current national management standards for intellectual property appraisal, and further improve the relevant work of intellectual property asset appraisal, "said He Daixin. According to the notification requirements, the China Asset Appraisal Association will strengthen the self-discipline management and professional guidance of asset appraisal institutions engaged in intellectual property asset appraisal business in accordance with the law, further improve the standard system of intellectual property asset appraisal, increase the education and training of asset appraisal professionals, standardize the practice of intellectual property asset appraisal, and enhance the professional service capabilities of asset appraisal institutions in intellectual property asset appraisal. Zeng Yan stated that asset evaluation is a very important task in the process of intellectual property application and protection. Objective and fair asset valuation provides pricing basis for intellectual property such as patents, trademarks, copyrights, etc. It can greatly help innovative achievements gain market recognition and smooth transformation, activate the value of intellectual property, drive innovative development, and promote China's early construction into an intellectual property power. (New Society)