The 2025 Turin Auto Show has recently opened in the northern Italian city of Turin. Andrea Levy, Chairman of the Turin Automotive Design Award Executive Committee and Chairman of the Auto Show, stated in an interview with Xinhua News Agency that the European automotive industry is accelerating its transition to electrification, and Chinese car brands are increasingly becoming an important driving force with advanced technology and market experience. This unique car exhibition, featuring open blocks as exhibition areas, not only continues the design tradition of the Italian automotive industry, but also becomes an important stage for more and more Chinese car brands in Europe. Levy introduced that a total of 17 Chinese car brands participated in the exhibition this year, accounting for about one-third of the total number of exhibitors, many of which made their debut. Many European consumers were not familiar with Chinese cars in the past, but here they can see the beauty of design and technological strength of these models with their own eyes. "On September 26th, in Turin, Italy, people watched the award-winning cars of the Turin Automotive Design Award. As one of the most important agendas of this year's auto show, the first Turin Automotive Design Award has attracted widespread attention. This award is the first professional design award supported by the Turin Auto Show and aimed at promoting cooperation in the China Europe automotive industry. Chinese brands such as Changan, Jianghuai, Geely, and Jetour have won this honor. Regarding this, Levi stated, "This is not only a recognition of the design level of China's automotive industry, but also an important step in promoting cooperation between Italy and China's automotive industry." Levi admitted that Italy started slowly in the popularization of electric vehicles, and currently pure electric vehicles only account for about 5% of the domestic market share. China's electric vehicle technology is advanced, charging speed is fast, and prices are more competitive, which has great market potential in Italy. Chinese cars will play an important role in driving Italian and even European consumers to accelerate their transition from gasoline cars to electric vehicles. Some Chinese electric vehicle models can now support 400 kW ultra fast charging, which can be completed in 15 minutes, providing a new experience for Italian consumers. Italian car design is renowned worldwide, giving birth to world-class car design masters such as Pininfarina and Giorgio Armani. Levy believes that there is enormous potential for cooperation between Italy and China in areas such as automotive design, manufacturing, and logistics. Many Chinese car companies have already established design centers in Turin to design car models for the global market, "said Levy. He emphasized that Italy is not only a highland of automotive design in Europe, but also an important gateway to enter the European market. Chinese brand vehicles enter Europe through Italian ports, and Italian logistics companies can help them establish sales networks throughout Europe. In Levi's view, cooperation between Italy and China is a two-way process. We are good at traditional high-performance cars, but China has more experience in battery and electrification technology. The cooperation between the two sides can not only enable Italy to learn more electric vehicle technology, but also help Chinese brands land in Europe. Levi said that in the future, the Turin Auto Show will not only showcase new models, but also strive to build a platform for cooperation in the Italian Chinese and even European Chinese automotive industries. In 2026, we plan to open a dedicated section at the Turin Auto Show to provide opportunities for Italian and Chinese companies to connect and help establish new business connections. When it comes to the development of China's automotive industry, Levy cannot help but express his appreciation: "China's automotive technology is advanced, beautifully designed, and is becoming an important part of the global automotive industry. The Turin Auto Show is willing to become an important bridge for Chinese brands to enter Europe. We welcome more Chinese cars to participate!" This year's Turin Auto Show opened on the 26th and lasted for three days, with exhibition areas located in Castro Square and Royal Garden in the city center, open to all visitors for free. It is expected to attract more than 500000 visitors. (New Society)
Edit:Yi Yi Responsible editor:Li Nian
Source:www.people.cn
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