Deep integration of digital technology and trade
2025-09-30
Digital trade, as a new form of deep integration between digital technology and international trade, is demonstrating strong resilience and potential by expanding trade boundaries, innovating trade models, and empowering trade entities. It has become a strategic choice for countries around the world in the context of deep adjustments and increasing uncertainty in the global economic landscape. At the fourth Global Digital Trade Expo held a few days ago, Sheng Qiuping, Vice Minister of the Ministry of Commerce, introduced that in the first half of this year, China's imports and exports of services that can be digitally delivered reached 1.5 trillion yuan, and cross-border e-commerce imports and exports reached 1.3 trillion yuan, hitting a new high in the same period of history. Expanding openness and orderly promoting China's abundant data resources and digital application scenarios, coupled with a huge domestic market, have laid a solid foundation for the development of digital trade. We have become one of the most dynamic economies in global digital trade, "said Kong Dejun, Director of the Service Trade Department of the Ministry of Commerce." China's booming digital trade not only injects new impetus into domestic economic growth, but also contributes to the development of global digital trade. In 2024, China issued the "Opinions on the Reform, Innovation and Development of Digital Trade", which proposed the development goals and key tasks of China's digital trade. It is of great significance to stimulate the potential of digital trade development, cultivate and strengthen digital trade operators, promote institutional opening of digital trade, and strengthen international cooperation in digital trade. "We will promote the orderly expansion of the opening up of digital trade related fields such as telecommunications, the Internet, and culture, encourage foreign investors to increase investment in the digital field, and improve the level of facilitation of investment and operation of digital trade related foreign-invested enterprises in China. ”Sheng Qiuping stated that the Ministry of Commerce is accelerating the orderly flow of data across borders, formulating standards related to digital trade, promoting international integration of standards, and continuously improving China's level of digital trade openness. Li Yuxiao, a first level inspector of the National Data Administration, introduced that in order to form an efficient, convenient and secure mechanism for cross-border data flow, the National Data Administration promotes the construction of basic capabilities for cross-border data flow, builds a multi-level data cross-border flow security protection system, enhances data mutual trust, strengthens rule matching, enhances protection capabilities, facilitates enterprise data export compliance, and forms a good state of data development, utilization and circulation prosperity. It should also be noted that cross-border data flow also faces a series of problems such as fragmented rules, which pose obstacles to the facilitation of global digital trade. We hope to strengthen cooperation and exchanges with peers from various countries on a global scale, jointly explore efficient and convenient data flow models, promote cross-border electronic transactions, reduce digital trade barriers, promote digital transformation of the economy and society, enable data to be used and added value in the flow, and truly form a situation where data is available, flowing, used well, and secure, "said Li Yuxiao. The expanding circle of friends woven by "Silk Road E-commerce" reflects the strong appeal of "Silk Road E-commerce". At the "Silk Road E-commerce Day" event held during the 4th China International Fair for Trade and Industry, the "Silk Road E-commerce Cooperation Development Report 2025- Inclusive and Co creating Digital New Ecology" was released. The report shows that China has established e-commerce cooperation mechanisms with 36 countries and created more than 120 online and offline national pavilions. Build a multi-level cooperation model with national coordination, local collaboration, and enterprise participation, and promote deep cooperation with partner countries through market opening, digital infrastructure cooperation, e-commerce model output, talent training, and other dimensions. In 2024, the import and export proportion of China and the countries jointly building the "the Belt and Road" will exceed 50% for the first time. The "Silk Road E-commerce" will fully drive the innovative cooperation in logistics, payment, technology and other industries, and become the key engine for building a new ecology of international economy and trade. Enterprises from Silk Road e-commerce partner countries such as Russia, Indonesia, and the United Arab Emirates have expressed a strong willingness to deepen cross-border e-commerce cooperation with China. I hope to connect with Chinese cross-border e-commerce platforms and logistics companies, introduce the development experience of Chinese e-commerce, and help upgrade the country's digital economy. Judi Jinta Irawan, Executive Director of IT and Operations at Indonesia's Integrated Logistics Innovation Solutions Company, stated that the company integrates port and shipping company data through a "digital shipping collaboration platform" to achieve full process visualization of orders, helping to solve the "last mile" delivery problem and providing efficient logistics support for cross-border e-commerce. In recent years, China has steadily expanded its institutional opening-up, and creating a "Silk Road E-commerce" cooperation pilot zone is an important part of expanding institutional opening-up in the field of e-commerce. In the past two years since the establishment of the Silk Road E-commerce Cooperation Pilot Zone, 12 replicable and promotable experiences have been formed in the application of electronic bills of lading, electronic invoices, cross-border interoperability, and other aspects. Multiple regions are carrying out differentiated institutional innovation, such as Zhejiang promoting the release of five international standards for e-commerce, to help promote the integration and communication of e-commerce rules and standards. Shenzhen establishes a cross departmental coordination and promotion mechanism and service center for RCEP, and implements a "one country, one policy" approach to assist e-commerce enterprises in making good use of rules such as origin accumulation. Guangxi is building an international gateway towards ASEAN, with e-commerce industry integration and capacity building as the starting point. The "ASEAN Goods" theme promotion will drive online sales of ASEAN products worth 25 billion yuan by 2024, and introduce e-commerce vocational and training standards for China Laos and China Vietnam. Li Nan, Director of the Investment and Enterprise Division of the United Nations Trade and Development Organization, stated that the digital economy is rewriting the rules of trade, investment, and development. China's practice not only demonstrates the potential and scale of the digital economy, but also provides valuable experience for other developing economies to learn from. Artificial intelligence makes trade more efficient. Artificial intelligence (AI) technology empowers the cross-border e-commerce industry, enabling more efficient and intelligent global trade. The Global Digital Trade Development Report 2025 predicts that by 2032, the global market size of artificial intelligence in the e-commerce sector will reach 45.72 billion US dollars. This growth is mainly due to the deep application of technology in customer service, personalized recommendations, supply chain optimization and other scenarios. For example, AI driven virtual fitting rooms, intelligent customer service, and dynamic pricing systems have significantly improved user experience and operational efficiency. According to Amazon research, 78% of Chinese sellers use or consider using AI generated services. The local intelligent service platform of Yiwu Small Commodity Distribution Center in China has integrated AI tools such as DeepSeek, and nearly 30000 merchants have used AI related applications more than 1 billion times. With the iteration of technology and the gradual maturity of algorithms, artificial intelligence and cross-border e-commerce are accelerating their integration, widely penetrating fields such as text, images, audio and video, and empowering cross-border e-commerce in all aspects of design, operation, customer service, marketing, and supply chain. Alibaba's source factory goods delivery platform 1688 will launch a cross-border AI product called "Aoxia" in November this year. For most overseas small and medium-sized retailers lacking a local procurement team, finding a promising product and completing production in China requires a lengthy process of product selection research, factory coordination, and compliance confirmation. According to Fan Min, the General Manager of 1688 Public Affairs Department, when buyers input links to overseas hot selling products, the system can extract key features through visual recognition and semantic analysis, and match domestic similar product sources with production capacity on the platform, shortening the selection cycle that originally relied on manual comparison from days to minutes. In addition, the system can automatically filter out source factories that support small batch exports, have cross-border service capabilities, and have fast response times. At the same time, the deep integration of AI and live streaming e-commerce continuously improves the operational efficiency of product selection, data analysis, compliance review, and other aspects. The Lingke system we have developed has been integrated with the national enterprise credit information disclosure system, industry data, and various public data. Through multimodal big model technology, it automatically completes the identification, comparison, and analysis of product information and qualification documents, accurately warns potential risks, and builds a compliance barrier. "Dong Haifeng, Chairman of Qianxun Holdings Group, introduced that in the product selection process, with the help of AI technology, the Lingke system can mine and analyze massive historical sales data, and combine real-time market trends for prediction, thereby achieving data-driven accurate product selection and improving live streaming sales. In the view of Zheng Xiaolin, Deputy Director of the Institute of Artificial Intelligence at Zhejiang University, the current trend of digital trade is becoming increasingly evident in terms of intelligence, personalization, and globalization. Artificial intelligence technology analyzes a large amount of trade data, predicts industry changes, and judges user needs, thereby helping export enterprises judge international market trends and better participate in global competition. (New Society)
Edit:Momo Responsible editor:Chen zhaozhao
Source:Economic Daily
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