Only by enhancing the creativity of "making something out of nothing" and strengthening the operational capability of "having something generates new" can tourists be more immersed in it and promote more scenic spots to move from being out of the circle to becoming famous. Why can scenic spots be out of the circle? How can one ticket be used for 3 days to achieve a higher income? Arriving at Wansui Mountain Wuxia City in Kaifeng, Henan, the author found the answer. In the first half of this year, the number of visitors to the park exceeded 10.24 million, a year-on-year increase of about 239%, with over 60% being tourists from outside the province; The comprehensive revenue exceeded 600 million yuan, a year-on-year increase of 162%, and Wuxia City achieved dual growth in passenger flow and revenue. The triple transformation provides inspiration for the transformation of the cultural and tourism industry. Transforming the scenic area from a "tourist destination" to an "immersive field". Without the advantages of famous mountains and rivers, and without a strong cultural background, Wuxia City has taken a different path and made live performance its core competitiveness, breaking the development path of "relying on mountains to eat". During the day, large-scale performances gather popularity, interactive performances add fun, and there are also small games such as guessing and dancing to fill in the gaps. It can be said that there are plays everywhere. At night, the music festival is extremely popular, with immortal hero floats parading and blacksmith flower makers wielding iron spoons, creating a scene of "fire trees and silver flowers never stay up at night". More than 1000 scenario based performances are held every day, weaving a 24/7, all scenario gaming experience network for tourists. If the development and operation of scenic spots can be compared to an article, it not only creates a unique peak, but also designs a flowing water to avoid monotony and boredom, in order to provide a saturated and immersive gaming experience, allowing tourists to come and enjoy themselves. Elevate the audience from 'viewers' to' participants'. The saying 'get in the car to sleep, get out of the car to take photos, and when you go home and ask, you don't know anything' humorously highlights the pain points of traditional cultural tourism. How to turn an outsider into a character in the drama requires innovative gameplay. The introduction of "silver tickets" and "stamped script killing" in Wuxia City allows tourists to receive rewards and exchange gifts for answering questions and poems, transforming the casual check-in journey into a deep participation in story co creation; Thousands of non player characters in the scenic area actively greet tourists and play games, upgrading one-way viewing to an interactive experience. The staff introduced that some tourists repeatedly entered the park to collect their seals, while others came back the next day specifically because they were unable to participate in the interaction on that day. Compared to landscape style, emotional connection can better guide tourists from passive acceptance to active participation, becoming the "glue" between tourists and scenic spots. Upgrade revenue from 'one-time' to 'sustainability'. The decline of many scenic spots lies in their excessive reliance on ticket economy. In fact, no matter how beautiful the scenery is, if there is a lack of connotation exploration and reasonable development, it is difficult for tourists to become repeat customers. Without adopting high ticket prices and high consumption models, Wuxia City has created an "emotional rich mine" and explored a new path of low ticket prices and long stays. Affordable ticket prices can objectively increase tourists' willingness to consume within the scenic area, while developing diverse business formats, promoting rapid iteration of high-quality supply, and achieving a positive cycle of "drainage stable flow return". In Wuxia City, the proportion of secondary consumption has increased to 40%. Although there have been thousands of shows, this place still maintains an annual content innovation rate of at least 30%, and adjusts scripts and updates performances every month based on feedback. Some viewers sighed: I've been here before, and this time I feel like a new scenic spot. Nowadays, with the continuous improvement of people's spiritual and cultural needs, theme parks are blooming everywhere, ancient cities and towns are emerging one after another, and the number of A-level tourist attractions in China has increased to 15700, with a county coverage rate of 93%. Under the trend, some scenic spots are facing the dilemma of "being well received but not well received", with many low profit and loss making cultural and tourism projects. The reason behind this is that there are more and more travel options available, and many tourists are no longer satisfied with just a fleeting "visit here". If scenic spots do not break away from the old mindset of "heavy objects weigh people", guard historical sites without telling stories, hold green mountains and rivers without knowing how to experience, they will ultimately be eliminated by the market. Where is poetry and distance? On high mountains and far waters, but also in the direction of one's heart. Beijing Shougang Park integrates industrial heritage with modern aesthetics, transforming the "steel rust belt" into an "urban showcase"; The "Dream of the Red Chamber · Drama Fantasy City" in Langfang, Hebei Province presents a theatrical performance lasting over 800 minutes, connecting the "world of the Red Chamber" inside and outside the book. Only by enhancing the creativity of "creating something out of nothing" and strengthening the operational capability of "creating something new within something" can tourists be more immersed in it and promote more scenic spots to move from being out of the circle to becoming famous. (New Society)