Contemporary design education is undergoing a profound transformation from formal aesthetics to psychological cognition. Lu Xun Academy of Fine Arts (hereinafter referred to as the "Academy") was the first to propose the teaching concept of "psychological empowerment of vision" in design education practice, deeply integrating cognitive psychology, visual perception theory, and design practice, and constructing a new teaching system driven by psychological cognition and carried by visual communication. This teaching model not only breaks through the limitations of traditional design education that emphasizes techniques over content, but also provides a forward-looking practical paradigm for the psychological shift of contemporary design education, and lays a solid foundation for cultivating new era design talents with psychological cognitive sensitivity. The core of integrating cognitive reconstruction into visual psychological language and visual design lies in understanding and applying the basic laws of human visual cognition, transforming abstract psychological theories into concrete visual language practices. One of the challenges in contemporary design education is to enable students to break free from simple formal imitation and engage in deep psychological and cognitive thinking. Color psychology is an important dimension in visual design that reflects the specific mechanisms of psychological empowerment, and the psychological reactions triggered by different colors have relatively stable regularities. During the teaching process, the college found that students lacked a deep understanding of the psychological effects of color when using it, resulting in poor design effects. Based on this phenomenon, the college has specially introduced the training method of "color emotion mapping" in teaching, established a personalized color emotion database through a large number of color psychological tests, and made targeted color designs on this basis. For example, in a certain brand's visual design project, based on the traditional blue color scheme that may create a sense of distance in a specific cultural context, the creator switched to a combination of warm gray tones and a trace of orange, which not only maintains professionalism but also enhances the affinity of the work. The psychological principles of visual hierarchy belong to another important dimension in design education, and effective visual design must comply with the rules of attention allocation in order to achieve the expected communication effect. During the teaching process, the college has found that students often encounter problems with unclear visual focus and confusing information levels in their creative works, resulting in insufficient understanding of the laws of visual cognition. In response to this phenomenon, the college has introduced the analysis method of "visual scanning path" in teaching practice, using eye tracking technology to record the visual browsing patterns of different audiences, helping students understand the relationship between visual hierarchy and psychological cognition, and realizing the transformation from intuitive design to scientific design. Emotional resonance constructs a psychological connection mechanism. As the core mechanism of psychological empowerment, emotional resonance requires the design of education beyond technical training, conveying emotions through visual metaphors, narrative design, cultural psychology, and other means. Based on common cultural experiences and psychological associations, it generates deep emotional connections. In terms of visual metaphor, the college introduced the construction method of "metaphor network" in teaching, built a rich visual metaphor database through a large number of association training, and learned to choose appropriate metaphor strategies according to different communication goals and audience characteristics. In terms of storytelling design, the college integrates narrative psychology into the teaching system based on the human brain's preference for stories. It has specifically set up a "visual narrative" module to guide students in learning to use visual elements to construct complete story structures. For example, in an environmental themed poster project, the creator did not use traditional warning images, but instead used a series of subtle visual details (new green emerging from withered leaf veins) to tell the story of hope and rebirth, conveying environmental concepts and inspiring positive emotions in the audience. In terms of cultural psychology, the college regards "significant differences in visual cognition and emotional responses among audiences from different cultural backgrounds" as an important teaching content to enhance students' cultural sensitivity in cross-cultural design. At the same time, special emphasis is placed on the drawing of a "cultural psychological map" in teaching practice, requiring students to have a deep understanding of the cultural psychological characteristics such as the values, aesthetic preferences, and symbol systems of the target cultural group, and to make targeted design strategy adjustments based on this. Perception optimization improves visual communication efficiency based on the limitations of the brain's information processing ability. Visual design must take cognitive load into consideration in order to achieve effective communication of information. The cognitive load theory provides important theoretical guidance for visual design, enabling design education to shift from subjective experience to scientific analysis. The college combines theories such as visual element load and visual search, and introduces relevant courses to help students master the psychological principles of visual design from a theoretical perspective. In terms of visual element load, the college has found in the teaching practice that students tend to carry too many information elements in a limited visual space, resulting in excessive cognitive load and affecting the visual communication effect. In response to this phenomenon, the college has specially introduced the "cognitive load assessment" training method in the design of teaching, requiring students to regularly conduct cognitive load analysis, and reduce audience cognitive load through methods such as reducing redundant elements, optimizing information levels, and improving visual organization. For example, when designing a product manual, the creator's initial design draft displays all the functional features of the product on a single page, resulting in information overload. After receiving feedback and guidance from teachers, the creators applied cognitive load analysis theory to stratify information according to frequency of use and importance, and optimized the design using a progressive unfolding approach, significantly improving user understanding efficiency. In terms of visual search, the college has introduced the "Visual Search Experiment" in teaching based on the specific cognitive rules that humans follow when searching for target information in complex visual environments. By simulating real information search scenarios, it helps students understand the impact of different design strategies on search efficiency. Through visual search training, students have learned to use color coding, spatial grouping, visual guidance, and other methods to optimize information searchability, effectively enhancing the communication effect of the design. The teaching philosophy of psychological empowerment of vision is an important direction for the development of contemporary design education. The practice of psychological empowerment in visual teaching at Lu Xun Academy of Fine Arts has formed a complete teaching system, from cognitive reconstruction to emotional resonance, and then to perceptual optimization. This not only effectively improves the quality of teaching, but also provides valuable reference for other colleges and universities. In addition, the innovative attempt of psychologically empowering visual teaching philosophy not only maintains the humanistic essence of design, but also introduces scientific research methods, which is a beneficial exploration for the future development of design education. In the future, the college will continue to deepen the teaching practice of psychological empowerment of vision, and achieve the goal of designing to serve people. (New Society)