At the recently held 2025 Beijing Cultural Forum (hereinafter referred to as the "Forum"), various new technologies were applied in the cultural industry, including one click generation of editable and operable 3D models by AI models, real-time background rendering results for film and television vehicles for directors to see on site, and high-level motion capture technology for traditional martial arts movements to be displayed in more virtual works. Industry experts say that technology is continuously empowering the development and upgrading of the cultural industry, which can not only improve efficiency and reduce costs, but also produce more new content and models. At the professional salon "Cultural Intelligence New Business Model: Industrial Empowerment and Innovation Path", the new Leopard film and television car showcased by Hujing Entertainment is particularly eye-catching. Several screens on the car display live shooting videos and videos with synchronized background effects. The person in charge of Hujing Entertainment told reporters that with the support of Alibaba Cloud computing and AI capabilities, the film and television vehicle has centralized traditional shooting, post production, special effects processing and other aspects into a mobile workstation. On set, not only can live footage be displayed, but background effects that match the plot content can also be rendered in real-time, which can help movies save about 15% of shooting time and significantly reduce shooting costs. The deep integration of culture and technology is giving birth to new formats and models, and AI is not only a tool, but also a catalyst for cultural innovation. ”Ali Research Institute President Yuan Yuan said. The advancement of technology is empowering the development of the cultural industry in multiple aspects such as cost savings, efficiency improvement, and lowering barriers, and even helping to generate more new content. Our large models can generate complete 3D models with just one click through text or images, suitable for multiple fields such as gaming, animation, and film, greatly reducing the threshold and cost of content creation. Ordinary users can also participate in high-quality 3D content creation. In the field of cultural tourism, this technology can assist in the revitalization and interactive display of cultural relics, enhancing the tourist experience; In terms of IP design, users can create their own IP in real-time and use 3D printing and other technologies to visualize and stimulate creative vitality. ”VAST founder Song Yachen said. This year, the Beijing Culture Forum held a special event to release important achievements for the first time, focusing on releasing a number of important cultural achievements. From the fourth radio and television and network audio-visual artificial intelligence application innovation contest, to projects such as the Chinese Academy of Sciences Beijing Synchrotron Radiation Device X-ray absorption spectrum technology to help atomic level analysis of the color mechanism of Song Dynasty blue and white porcelain, and to the "Nimble of Shadows" developed by Beijing Lingyoufang Software Technology Co., Ltd., many achievements have deeply implemented the new path of cultural and technological integration and development. Shadow Blade Zero has achieved a breakthrough innovation in the modernization of traditional martial arts movements through high-level motion capture technology and smooth motion expression. The relevant person in charge of the R&D team of Beijing Lingyoufang Network Technology Co., Ltd. expressed the hope to better express China's excellent traditional culture through modern technology and means, bring more global audiences to the works, and help promote the dissemination of Chinese culture. Zhao Cen, Director of the Cultural and Creative Finance Research Center at the Wudaokou School of Finance, Tsinghua University, stated that the continuous empowerment of the new generation of technological innovation has brought new momentum to industrial upgrading. The deep integration of culture, commerce, and sports has continuously spurred the development of new models. At the same time, with the increasing cultural confidence and the continuous expansion of global communication networks, China's culture has been comprehensively upgraded by going global, forming a new pattern of dual enhancement of global influence and industrial value. Through multiple measures, the high-quality development pattern of China's cultural industry is accelerating. (New Society)
Edit:Momo Responsible editor:Chen zhaozhao
Source:Economic Information Daily
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