Since 2024, Shendang Town in Haiyan, Jiaxing, Zhejiang has been creating a small town characteristic cultural and tourism route, which has continued to be popular and has become a highly sought after check-in destination in the Yangtze River Delta region. In recent years, Shendang Town has closely adhered to the theme of "Book Culture City, Drunken Beauty Shendang", and ingeniously created the Shendang 1887 cultural and tourism IP, integrating the most distinctive culture (Yuhua Literature), the most fragrant intangible cultural heritage (Shendang Brewing Historical Classic Industry), and the most popular landmark (Granary Cultural Industry Park). At the same time, it has also driven the surrounding "Taoyuan Wenxi" mountain village tourism, watching the sunrise over the sea in Hangzhou Bay, and other characteristic cultural and tourism projects, comprehensively creating a town's characteristic experiential cultural and tourism. In 2024, Shendang Town received over 1.2 million tourists, a year-on-year increase of 264%, and 344800 overnight tourists, a year-on-year increase of 68.34%. Tourists from outside Jiaxing accounted for over 55%. In the first half of 2025, Shendang Town received over 1.15 million tourists, a year-on-year increase of 475%, driving consumption of over 80 million yuan. (New Society)