Although the peak summer tourism season has ended, the National Day and Mid Autumn Festival holidays will continue to bring a new round of tourism consumption boom, and the tourism market will still maintain a high level of heat. During this period, tourism consumption subsidies played an important role in stimulating market vitality. Multiple popular tourist destinations have introduced relevant subsidy policies. Taking Hainan Province as an example, this summer, a 40 million yuan tourism consumption subsidy was issued to attract a large number of tourists and drive Hainan's tourism consumption to exceed 500 million yuan. This not only effectively promotes consumption growth, but also drives the development of related industries, fully reflecting the strong driving force of subsidy policies on the market. The key to whether subsidy policies can effectively stimulate consumption lies in whether the subsidies are precise. Traditional distribution methods often have problems such as concentrated distribution periods, complex verification procedures, and limited participation of merchants, which affect the efficiency of fund utilization and even cause waste. In the competition for tourist sources among various destinations this summer, some regions have creatively adopted the distribution model of "targeted subsidies for precise customer groups+AI intelligent verification+government direct subsidy for tourists", making efforts in precision and intelligence, greatly improving the subsidy benefits, not only making consumers feel full of gains, but also making the tourism market more dynamic, achieving a win-win situation of "tourists benefit and enterprises gain vitality". Tourism consumption subsidies can only serve as a 'icing on the cake'. The sustained prosperity of the tourism market requires both the full release of consumer demand and the strong support of high-quality products and services. Only by combining consumer subsidies with high-quality tourism supply can consumers feel that they are worth it, and subsidy investment can be transformed into consumer vitality, promoting the healthy development of the tourism market. When formulating subsidy policies in various regions, attention should be paid to guiding enterprises to improve product and service quality, promote business innovation and increase added value, in order to meet the increasingly diverse needs of consumers. To enhance the visibility and reputation of tourist destinations, we should leverage government enterprise cooperation to strengthen the brand influence of tourist destinations and achieve industrial transformation and upgrading. Consumer subsidies can significantly stimulate tourism demand in the short term, but in order to achieve long-term sustainability, it is necessary to promote the transformation of short-term stimulus into long-term benefits. When formulating policies, local fiscal capacity should be comprehensively considered, and the scale and direction of funds should be scientifically planned to ensure that "good steel is used on the cutting edge", with a focus on product innovation and service improvement, gathering "popularity" with "wealth", and continuously enhancing the inherent competitiveness and attractiveness of the tourism market. The distribution of tourism consumption subsidies is only the first step, and the good reputation brought by good policies can only be consolidated and continued through careful management. We should continue to strengthen the precise allocation and innovative models of subsidies, improve the efficiency and effectiveness of subsidy funds, establish and improve long-term mechanisms, help the tourism market achieve high-quality and sustainable development, and make consumer subsidies a powerful lever to promote industry quality and efficiency improvement. (New Society)