Ms. Xiao, who works in Guangzhou, told reporters, "This National Day, when I go home, I can also take a look at the house. With government subsidies and many promotional activities for the project itself, maybe I can really make up my mind to buy a house this time. As the National Day holiday approaches, many places have recently come up with real money to encourage housing consumption through various means such as cash subsidies and hosting housing fairs. Industry insiders believe that this round of policies is mainly focused on second - and third tier cities, which not only fits the seasonal characteristics of the peak season for returning home and buying houses, but also releases the determination of local governments to stabilize the real estate market. Multiple regions have launched "big gift packages" for home purchases. From the perspective of the "big gift packages" for home purchases in various regions, cash subsidies are the most common, with most cities offering subsidies ranging from 10000 yuan to 50000 yuan. Subsidies are generally distributed per unit, while some are calculated based on the area or the proportion of the total purchase price. Taking Guangxi as an example, the "Golden September and Silver October" housing subsidy campaign in Guangxi in 2025 will be carried out from September 15th to October 31st. During the event period, homebuyers who purchase their first or second newly-built residential property in Guangxi will receive a subsidy of 10000 yuan per property; Buyers who purchase new commercial housing parking spaces can receive a subsidy of 1000 yuan per parking space. The total subsidy amount is 120 million yuan, and the principle of "first come, first served" is adopted. The reporter learned that as of September 18th, more than 4 million yuan of subsidies have been issued. The relevant person in charge of the Housing and Urban Rural Development Department of Guangxi Zhuang Autonomous Region told reporters that after consumers purchase a house, they can apply online with relevant vouchers, and the subsidy funds will be directly transferred to the consumer's bank card. As long as they purchase ordinary residential properties, they can apply. Unlike Guangxi's universal subsidies, Yanji City in Jilin Province focuses on releasing transaction demand through the real estate fair. It is reported that Yanji City will hold the 2025 Autumn Housing Fair from September 20th to October 31st. Compared to previous years, this year's Yanji Housing Fair offers unprecedented discounts. In addition to the welfare benefits such as "housing purchase reduction" independently launched by enterprises, the government provides a subsidy of 500 yuan per square meter and a maximum subsidy of 50000 yuan for people who purchase newly-built commercial housing; Different amounts of subsidies are provided for talent buyers who purchase houses and buyers of parking spaces and garages who can apply for property ownership certificates; We will also issue household appliance consumption vouchers, reduce some transaction taxes and fees, increase the amount of housing provident fund loans, and lower the interest rates of commercial personal housing loans. Henan has also made efforts to reduce the cost of buying a house through multiple ways of superposition. The recent announcement released by Henan Province proposes not only to increase housing subsidies, but also to take advantage of traditional consumption peak seasons and holidays such as the "Golden September and Silver October". By the end of 2025, the province will conduct no less than 100 real estate exhibitions, housing festivals and other sales activities through online and offline means, guiding real estate enterprises to concentrate on launching a batch of high-quality housing with good location and high quality, combined with preferential measures such as home appliances and home decoration gift packages, to continuously reduce residents' housing costs. Zhongshan City in Guangdong Province hopes to attract Hong Kong and Macau homebuyers to purchase properties. On September 17th, the Housing and Urban Rural Development Bureau of Zhongshan City issued a notice to launch a nationwide marketing campaign for the Hong Kong and Macao markets in 2025 and expand the scope of rewards and subsidies for the "New Zhongshan People Settling in Zhongshan" campaign in 2025. Those who successfully recommend Chinese Hong Kong and Macao residents to purchase newly-built commercial housing in the city can receive a cash reward of up to 3% of the face value of the purchase invoice. The "New Zhongshan Residents settling down in Zhongshan" activity provides gradient rewards for eligible homebuyers, with a maximum subsidy of 2.5% of the face value of the purchase invoice for electronic consumption vouchers. The National Day holiday is a traditional peak period for returning home purchases, and the combination of subsidy policies further strengthens this seasonal demand. Several potential homebuyers told reporters that if there are preferential subsidies, they will be more willing to consider buying. We will offer a 9.5% discount on home purchases during the National Day holiday, and also launch special work to house discounts. Successful subscriptions will receive a home decoration gift package worth 100000 yuan as a gift. ”A salesperson from a real estate project in Nanning, Guangxi told reporters that with the addition of government subsidies this year, the discount is greater than in previous years. Compared to first tier cities, the housing demand in second - and third tier cities is more sensitive to prices and subsidies. ”Yan Yuejin, Vice President of Shanghai E-house Real Estate Research Institute, told reporters that this round of policies is focused on second - and third tier cities, fully considering the actual situation of migrant workers returning to their hometowns to purchase properties and local residents improving their property purchases. The form is simple and direct, and easy to be perceived by homebuyers. Yan Yuejin stated that since the beginning of this year, the central government has emphasized "implementing policies according to the city", and local policies to stabilize the real estate market have been frequent. "First tier cities mainly stabilize expectations through the relaxation of purchase restrictions and credit optimization, while second - and third tier cities are more inclined to issue subsidies and hold housing fairs, directly lowering the threshold for home purchases and stimulating market vitality more quickly." Song Hongwei, co director of the Tongce Research Institute, told reporters that developers have been actively preparing for the traditional peak season of "National Day Golden Week" for home purchases recently. This is an important node in the real estate market and also the sales stage that real estate companies attach the most importance to throughout the year. From previous years' performance, the fourth quarter can sometimes contribute about 30% of the annual performance share, so the sales performance during this period is crucial for real estate companies. Song Hongwei further stated that with the implementation of multiple measures such as housing subsidies, market confidence is gradually recovering. Especially for projects with high quality and outstanding cost-effectiveness, they are more likely to achieve good sales performance during the peak season of this round of home buying. It can be foreseen that this year's "National Day Golden Week" will become an important time for good projects to concentrate and release their potential, and is also expected to drive an improvement in the overall market atmosphere. Industry insiders believe that these visible and tangible policy dividends will drive a rebound in transactions in the short term. But the longer-term way to stabilize the real estate market still needs to be based on a market environment of high-quality supply and stable expectations. (New Society)