The 'pet style' rush to the sea is deviating. According to a report by China National Radio, in the past two years, the trend of rushing to the sea has swept through social media and short video platforms. Countless plastic shovels and buckets accompanied by various strategies for rushing to the sea have flown to the beach with human footprints. Scenic spots and businesses have sensed business opportunities and, in order to satisfy tourists' desire to "dig up something", have taken the initiative to release seafood on the beach, which is likely to be artificially farmed "outsiders". The seemingly considerate approach of providing emotional value to consumers may pose a risk to the marine ecosystem. The first "pet guest style" sea trip became popular because during the Golden Week in some scenic spots, staff drove their cars to scatter clams along the mudflat, so that tourists who could not go to the sea could also experience the happiness of "returning with a full load". As scenic spots gain reputation for attracting customers, more and more scenic spots and businesses are following suit. For example, at the end of July this year, some homestay owners launched the slogan "My guests, I'll spoil them", releasing 2 tons of seafood for tourists to go to sea in 4 days, and even some businesses launched an experience project called "Land Cage Going to Sea". And feeding tourists is no longer just local clams, but also luxurious Boston lobsters, sand white, scallops, and flower crabs that are more impressive... It is worrying that many of these "releases" are artificially cultivated "outsiders", which will damage the coastal ecosystem and cause invasive species. For example, some carnivorous tropical fish may also eat fish fry, causing losses to local fishermen's production; The illegal fishing practices of 'cutting off children and grandchildren' pose a threat to the sustainable use of aquatic resources. The 'pet style' rush to the sea is deviating from the original intention of being close to nature and experiencing nature. Pet customers themselves, of course, are not at fault. The essence of tourism is a service industry, and it is only natural for tourists to have a good experience. On the surface, the "pet customer style" rush to the sea seems to be a win-win situation - tourists are satisfied, businesses benefit, and local tourism economy benefits. But any service should have boundaries and bottom lines, let alone at the cost of damaging the ecological environment. Pet customers must have moderation. Scenic spots and businesses must not act recklessly in their "advertising", otherwise it is tantamount to illegal "release". This needs to draw the attention of relevant departments in coastal areas to stop and punish the behavior of indiscriminately releasing and fishing under the name of "pet customers". At the same time, it is also necessary to regulate commercial "rush to the sea" activities to ensure that they are within a reasonable range or controllable state. Going to the sea, originally a traditional production method of local fishermen, has now developed into an experiential tourism project, which combines traditional culture with modern tourism. It must be understood that the continuation of this tradition relies on the healthy development of marine ecology. From another perspective, addressing chaos is also an opportunity for ocean education. Especially, this "sea going" activity is usually a parent-child entertainment project. It is worth parents' attention to how to enable children to enjoy the fun of sea going while also understanding the concept of marine ecological protection. As science popularization writers have said, the greatest charm of rushing to the sea is to feel the natural gifts of the tides, rather than the obsession with harvest. So, the ocean needs respect, and there should be rules for rushing to the sea. (New Society)