Showcasing the charm of technology and inspiring innovative thinking
2025-09-17
Science and technology innovation tourism "is a new form of tourism that combines technology with tourism. It not only showcases the production process and products of technology enterprises, but also emphasizes the popularization of technology education and the experience of technological innovation. Since 2024, in order to further promote the development of urban science and technology innovation and science popularization tourism, showcase the charm of science and technology tourism, and enhance the integrated development influence of "science and technology innovation, science popularization, research, and tourism", cities such as Hefei and Hangzhou have successively explored the construction of science and technology innovation tourism destinations, aiming to create science and technology innovation tourism, science popularization tourism, and science fiction tourism destinations with important national influence. The current global competition has turned into a technological competition, AI、 Black technologies such as robots and autonomous driving are gradually transforming from science fiction concepts into real-life technologies, impacting people's thinking. In this context, more and more people are becoming interested in technology. The 3A game "Black Myth: Wukong" that became famous in World War I, the globally renowned DeepSeek, and the humanoid robot that twisted yangko at the Spring Festival Gala... Represented by the production companies of these high-tech products, the Hangzhou Science and Technology Innovation Emerging Enterprises "Six Little Dragons" have shown the hope of China's rapid rise in technology and climbing the world's technological peak to the public, and have also stimulated people's desire to visit science and technology innovation enterprises and learn about the latest technology. As a result, the "Science and Technology Innovation Tour" has become popular. Technology is the primary productive force, and the atmosphere for the development of China's technology industry is very good. In recent years, local governments have introduced relevant incentive policies to fully support technological innovation and entrepreneurship, promoting the prosperity and development of scientific and technological innovation. At present, cities such as Beijing, Shanghai, Shenzhen, Hangzhou, Xi'an, Hefei, and Chengdu have gathered a large number of technology enterprises, universities, and research institutes. In these fertile fields of technological innovation, a large number of technology projects and products have been nurtured. A favorable technological environment and a large number of technology enterprises have created the basic conditions for the development of "science and technology innovation tourism". The 'Sci Tech Innovation Tour' has unique educational value. Compared to traditional classroom education, it breaks the limitations of textbook knowledge and allows the public to personally enter the forefront of technology. Tourists can not only see various novel high-tech products, but also feel the innovative vitality of the young team behind them. The immersive experience makes abstract scientific knowledge intuitive and vivid, greatly stimulating people's interest in science, promoting the popularization of new technologies, and playing a driving role in improving national scientific literacy. Moreover, "science and technology innovation tours" help broaden scientific horizons and deepen understanding of the scientific research process. Many parents take their children to visit, which helps to improve their scientific knowledge, encourage them to love technology, and embark on the path of technology serving the country. Moreover, in the era where traffic is king, technology companies also need to gain attention, shape their brands, actively choose to become the main body of high-quality content output, win consumer favor and market reputation, and thus leverage business expansion. Therefore, some technology companies have become destinations for "science and technology innovation tourism", achieving a comprehensive effect of low-cost popularization of new technology knowledge, cultivation of potential customer resources, promotion of corporate brands, and promotion of new products by opening exhibition halls to the public, showcasing technology products, receiving visitors, and providing science popularization services. Due to the fact that "science and technology innovation tourism" is still a new phenomenon and in the process of exploration and development, there are still some shortcomings. Although traditional science museums and museums have also incorporated a large amount of cutting-edge technological content, they mainly focus on knowledge popularization and still have a long way to go in terms of scientific and technological innovation applications. The integration of science and technology innovation tourism resources is difficult, technology enterprises are scattered, routes are difficult to arrange, and some scientific research institutions involve confidentiality and security, making it inconvenient to open for visits. There is a phenomenon of homogenization in science and technology innovation tourism products, with some cities blindly imitating successful cases, lacking unique IPs, and insufficient attractiveness. The profit model is single, relying on tickets or government subsidies, and the market-oriented operation capability needs to be improved. The industry lacks standardization, and due to the low threshold, there are problems such as inconsistent charging standards, slacking off in troubled waters, misnaming, and playing word games. As an emerging form of tourism, "science and technology innovation tourism" has enormous market potential. Better development of science and technology innovation tourism requires joint efforts from multiple parties to fill in the gaps and promote the standardized and orderly operation and development of the industry. The government should increase its support for "science and technology innovation tourism". Science and technology innovation tourism involves multiple departments such as science and technology, culture and tourism, and education. The government can coordinate and plan it uniformly, strengthen departmental cooperation, formulate special plans for the development of "science and technology innovation tourism", and create a "science and technology innovation tourism" brand with regional characteristics based on the unique technological resources of different regions. For example, cities with abundant technological resources can focus on developing high-tech industrial park tours, research institution experience tours, etc; Areas with unique natural and technological landscapes can develop projects such as natural and technological exploration tours. Various regions can introduce relevant preferential policies to encourage research institutions and enterprises to actively participate in the design of "science and technology innovation tourism" projects, proactively open laboratories, exhibition halls, etc., and develop more high-quality "science and technology innovation tourism" products and routes. At the same time, we will increase the market supervision of "science and technology innovation tourism", standardize tourism service standards, and protect the legitimate rights and interests of tourists. Strengthen the qualification review of tourism enterprises and research institutions to prevent problems such as false advertising and inadequate services. At the same time, promote deep cooperation between tourism enterprises and scientific research institutions. Science and technology innovation tourism "belongs to tourism service products, and tourism enterprises need to play a market leading role. They should actively establish cooperative relationships with scientific research institutions and technology enterprises, and integrate the advantageous resources of both sides. Scientific research institutions and technology enterprises can provide professional technological knowledge and venue resources, while tourism enterprises are responsible for the design of tourism routes, market promotion, and tourist services. By carefully designing routes and activity content, emphasizing the combination of scientificity and fun, personalized services are provided for tourists of different ages and knowledge levels. Technology is constantly innovating and iterating, and tourism enterprises should continuously innovate "science and technology innovation tourism" products based on the development of technology. In addition to traditional visits and sightseeing, activities such as technology themed lectures, technology competitions, and science and technology innovation workshops can also be added. Focus on product innovation and optimization, develop innovative, fun, and interactive "science and technology innovation tourism" products, enhance the interactive experience of tourists, and develop more participatory projects, such as drone operation, VR simulation, gene model construction, etc., so that tourists can gain technological knowledge through participating in activities. The 'Sci Tech Innovation Tour' involves various types of technological knowledge and has high requirements for talents. We should strengthen communication and training between tourism practitioners and researchers, and cultivate a group of composite talents who understand both tourism and technology. Tourism practitioners can learn some technological knowledge, improve their explanation and service level, and avoid low-level errors; Technology personnel providing "science and technology innovation tourism" services should also understand the demand of the tourism market, learn easy to understand popular science introduction methods, and better transform technological knowledge into tourism products. Tourism enterprises also need to introduce professional talents familiar with the field of science and technology, such as science popularization experts, scientific and technological scholars, for routes with strong technological expertise and deep knowledge level. In addition, it is necessary to strengthen the promotion of "science and technology innovation tourism". The characteristics and advantages of "Science and Technology Innovation Tour" can be widely publicized through Internet, social media and other channels. Create exquisite promotional videos, posters, and brochures to showcase the exciting content and unique experience of the 'Science and Technology Innovation Tour'. Encourage tourists to post their "Science and Technology Innovation Tour" experiences and exciting photos on social media platforms to attract more attention and participation. Organize influential "Science and Technology Innovation Tourism" themed activities, such as the "Science and Technology Innovation Tourism Culture Festival" and "Science and Technology Tourism Expo", to enhance the visibility and reputation of "Science and Technology Innovation Tourism", showcase the latest achievements and development trends of "Science and Technology Innovation Tourism", and attract more tourists to participate. (New Society)
Edit:Momo Responsible editor:Chen zhaozhao
Source:Guang Ming Daily
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