Establishing and improving the value realization mechanism for ecological products is an important part of Xi Jinping's ecological civilization thought, the key to practice the concept that lucid waters and lush mountains are invaluable assets, and the inevitable requirement to promote the modernization of the environmental governance system and governance capacity. It is of significance for promoting the green transformation of all aspects of economic and social development. In the first volume of "Xi Jinping's Selected Works on Ecological Civilization",Systematic Development of Ecological Environment Protection and Restoration, and the Construction of a Demonstration Zone for Green Development" makes a profound interpretation of this, pointing out that "we speed up the establishment of a value realization mechanism for ecological products, so that the protection and restoration of the ecological environment can obtain reasonable returns, and those who damage the ecological environment pay the corresponding price." The Decision of the Third Plenary Session of the 20th CPC Central Committee has made important arrangements for improving the value realization mechanism for ecological. We should deeply understand the great significance of establishing and improving the value realization mechanism for ecological products, actively explore effective ways to realize the conversion of ecological value, and make ecological products their value, so as to provide a strong institutional support for turning lucid waters and lush mountains into invaluable assets. 

Grasp the value connotation. Ecological products are a unique concept in China's ecological civilization construction, essential for maintaining human survival and and meeting people's growing need for a beautiful ecological environment. It mainly refers to natural elements such as clean air, clean water, and pleasant climate, which provide goods and services economic activities and other human activities, such as maintaining ecological security, ensuring the ecological regulatory function, and providing a good human settlement. Specifically, it can be divided into categories such as supply, regulatory services, and cultural services, and its connotation and extension are constantly enriched and extended with the development of economy and society. Specifically, the ecological products of material mainly refer to the material products provided by the ecosystem to human beings, such as aquatic products and traditional Chinese medicine; the ecological products of regulatory services mainly refer to the benefits provided the ecosystem to maintain or improve the human living environment, such as carbon sequestration, local climate regulation, and noise reduction; the ecological products of cultural services mainly refer to the-material benefits provided by the ecosystem to improve the quality of human life, such as spiritual enjoyment, recreation and entertainment, and aesthetic experience

The value realization mechanism of ecological products refers to the institutional mechanism that reflects and realizes the ecological, economic, and social values of ecological products through conservation compensation, market management, and development. It incentivizes the protection of the environment, with beneficiaries, users, and those who cause damage bearing the costs. The value realization of ecological products has matured alongside the gradual deepening of China's ecological civilization construction. To scientifically and reasonably promote the value realization of ecological products and better expand the ways to their value, it is necessary to firmly grasp their value connotation, deeply understand that this concept and its realization mechanism connect the "green waters and green mountains" with the "ains of gold and silver," and solve the problem of external diseconomy of the environment; deeply understand that this concept and its realization mechanism have evolved from an idea into an action can be implemented and operated, becoming a systematic project involving economic, political, social, and other related fields, and having significant strategic and practical significance