On September 14th, the three-day 2025 China Cultural Tourism Industry Expo concluded in Wuhan, Hubei. With the theme of "Deepening the integration of culture and tourism and enjoying a better life", the Expo covers an exhibition area of 100000 square meters, sets up a central stage, 10 indoor exhibition areas, including poetry and distance, beautiful China, cultural and tourism equipment, China-Chic cultural and creative, fashion animation, food world, and one outdoor cultural and tourism IP exhibition area. At the same time, two professional exchange activities and five trade negotiation activities were held, attracting 2000 enterprises from all over the country to participate in the Expo, with 225000 visitors, 170 million yuan of on-site trade in cultural products, tourism goods, etc., 810 million yuan of cooperation transactions were reached in five cultural and tourism industry negotiation activities, and 23.28 billion yuan of centralized contracts were signed for cultural and tourism projects. This expo is open to the public for free and has launched an online reservation channel. Outside the exhibition hall of the Palace Museum, audiences formed long queues of several tens of meters early in the morning, and the Palace Museum's cultural and creative and AR experience projects became hot topics. In the foreign culture and tourism IP exhibition area of the exhibition hall, Universal Studios Beijing, Guangdong Chimelong International Performance Team and local characteristic performances triggered a wave of watching performances. At the exhibition, popular cultural and creative products, outdoor tourism equipment, smart devices, etc. will be displayed and sold in a centralized manner. Among them, Hall A1 gathers China-Chic Cultural and Creative Theme Exhibition Area, Palace Museum Exhibition Area, Prince Gong Mansion Museum Exhibition Area, and can buy cultural and creative products from 6 museums, 13 urban cultural and creative brands, and many intangible cultural heritage institutions. Only one hour after the opening, some cultural and creative items have already been sold out, such as the Phoenix Crown series refrigerator stickers in the National Museum exhibition area and the "Green Horse Running" dolls in the Gansu Provincial Museum. This expo demonstrates strong driving force. Statistics show that among the 225000 visitors to the Expo, half of them came from other places. The catering enterprises around the National Expo Center stated that the expo brought huge traffic, and the turnover generally increased by more than 50%. In order to accelerate the transformation from "merchants" to "tourists" and from "traffic" to "retention", this year's Expo also launched the "Follow the Exhibition to Wuhan" activity. Major scenic spots and numerous enterprises in the city have launched various discounts and benefits for Expo exhibitors and visitors, attracting everyone to watch the exhibition and visit Wuhan. It is reported that Wuhan has integrated all regional characteristic cultural and tourism resources and launched a series of activities called "Fireworks Wuhan Colorful and Brilliant -2025 Wuhan Golden Autumn Quality Tourism Season". Among them, the cultural and tourism IP city parade will be held during the National Day and Mid Autumn Festival holidays. In addition, from late September to the National Day holiday, Wuhan will also invite three major museums and seven urban cultural and creative industries to return to Wuhan for a "big comeback". (New Society)