Recently, the State Administration for Market Regulation released data showing that as of the end of June, the number of registered "four new" economic enterprises in China reached 25.361 million, a year-on-year increase of 6.6%. The "Four New" refers to new technologies, new industries, new formats, and new models. The "Four New" economy covers multiple fields such as artificial intelligence, new materials, sharing economy, and platform economy. In recent years, the "four new" economy enterprises have maintained a high growth rate and strong development momentum. On the one hand, this is driven by technological progress, with breakthroughs and maturity in technologies such as 5G, cloud computing, and the Internet of Things providing underlying support for innovation and entrepreneurship in related fields; On the other hand, there is easier access to financing support, whether it is bank loans or venture capital, which favors entrepreneurial teams with high technological content, high growth expectations, and high personnel quality. Relevant departments also encourage patient capital to invest in early-stage hard technology innovation enterprises. From an environmental perspective, in terms of the market, consumer upgrading has given rise to emerging demands such as the sharing economy and instant retail; In terms of policies, various regions not only have measures such as rent reduction and funding support to reduce the cost of entrepreneurship in the "four new" fields, but also adopt a tolerant and cautious regulatory attitude towards the "four new" economy, providing enterprises with a good growth environment and loose trial and error space. Enterprises are eager to participate in the "four new" industries, not only due to the "magnetic" attraction of the above conditions, but also due to factors such as fierce competition in traditional industries, compressed profit margins, and global industrial chain restructuring. They need to find opportunities in the new track. Compared with other fields, the "Four New" track has a light asset characteristic. For example, traditional retail industry requires a large amount of investment to build a warehousing system, while live streaming e-commerce directly breaks geographical restrictions; Logistics companies take a certain amount of time to complete team building, while gig economy and crowdsourcing models can be quickly implemented. Moreover, due to the enormous potential for the outbreak of the "four new" phenomenon, it is possible to achieve exponential growth within a few years, bringing greater room for imagination to enterprises. Research personnel form start-up teams, traditional industries engage in "secondary entrepreneurship", and technology giants try new things... Batch after batch of enterprises enter the "four new" fields, driving economic vitality to be released in a round after round. It should be noted that risks cannot be ignored under the halo, such as the large investment and long cycle of new technologies. If research and development or transformation fail, the business model cannot be validated, and the losses are difficult to estimate; The supply chain and ecology of new industries are not mature enough, and some industries have already experienced overheating; New business models may fall into the trap of "false demand" and fail to form a stable profit model; The new model is easy to imitate or even replace, and the blue ocean instantly turns into a red ocean. If a company blindly follows the trend and rushes into the "four new" track just tempted by the "wealth creation myth", it will face fierce homogeneous competition, most likely becoming a follower, and will cause resource mismatch and waste. Some companies do not survive on innovation capabilities, but rely on policies and subsidies to survive, which not only distorts market logic but also reduces overall innovation efficiency. Of course, no innovation can be smooth sailing. Enterprises should dare to face the numerous challenges in the "four new" track and do a good job in risk management. Before investing, it is necessary to conduct sufficient market research and technical evaluation, introduce professional institutions to predict the feasibility of technology, continuously track industry regulations and policies, find its core advantages and evaluate the competitive landscape, deeply verify market demand, transform uncertainty into quantifiable risks, clarify technical routes, business models, and development paths, and set a stop loss red line in advance. By planning ahead and dynamically adjusting, failures can be minimized, controlled, and valuable. For example, attempting open innovation in technology to diversify research and development risks through collaboration; Establish alliances with upstream and downstream to share resources and jointly address supply chain risks; Expand diversified financing channels, do not rely solely on venture capital, improve cash flow health, and enhance financial resilience; Establish a market dynamic monitoring mechanism and adjust products and marketing strategies in a timely manner. In addition, "comprehensive insurance for patent industrialization" and "pilot comprehensive insurance" have been implemented in many places, and we should be good at using these tools to buffer the situation. The "Four New" field has become the most active track for entrepreneurship and innovation. For enterprises, the most important thing is to learn to remain rational in the midst of the trend, see risks before opportunities, adhere to long-term principles in short-term fluctuations, innovate technology and explore markets down-to-earth. (New Society)