The Berlin International Consumer Electronics Show 2025 will be held in Germany from September 5th to 9th. As a benchmark for the development of the global consumer electronics and home appliance industry, this exhibition, with the theme of "Making Innovation Benefit Everyone", attracted more than 1900 exhibitors from around the world, showcasing the latest achievements and future prospects in fields such as artificial intelligence, sustainable development, and digital transformation. Among them, there are over 690 Chinese enterprises, accounting for more than one-third. Haier TCL、 The numerous innovative products and cutting-edge technologies brought by enterprises such as Hisense have received widespread attention. Artificial intelligence reshapes home life with service robots that shuttle back and forth, intelligent vacuum cleaners that easily climb stairs, immersive panoramic lighting systems, virtual reality glasses that allow you to enjoy alpine skiing... Walking into the Berlin Exhibition Center, slogans such as "AI is everywhere" and "AI makes life better" can be seen everywhere. At the exhibition, visitors can not only experience the latest products firsthand, but also intuitively feel that technology makes life more intelligent, interconnected, and sustainable, "said Lev Lindner, the organizer of the exhibition. At the Bosch home appliance exhibition area, an intelligent sweeping robot successfully returned to the bottom of the cabinet after completing the cleaning task. This is the world's first fully embedded underground treasure jointly launched by Bosch Home Appliances and Chinese service robot company Ecovacs. Its base station can be directly connected to tap water, sewage, and power, achieving automatic water supply, drainage, and charging. Our core philosophy is to continuously improve people's quality of home life. Artificial intelligence and green energy conservation have become important trends in the home appliance industry, and the ultimate goal of technological progress is to create a better experience, "said Mai Zhiyuan, CEO of Bosch Home Appliances Group, which owns brands such as Bosch Home Appliances and Siemens Home Appliances. At the Siemens Home Appliances exhibition area, the latest AI oven can independently recognize and process up to 100 dishes and application scenarios. Whether it's soft cakes, tender grilled meat, or flavorful baked dishes, the equipment can automatically select the optimal cooking method. Sustainable development and environmental protection concepts are deeply integrated into smart home design. Grovero, a Dutch company, showcased a miniature hydroponic farm called "Mini Gro". The rectangular transparent box can be placed on the kitchen desktop or hung on the wall, combining practicality and aesthetics. The device is equipped with a built-in lighting and temperature and humidity control system, which can intelligently monitor the growth of plants. Most micro vegetables can be harvested within a few days after sowing. The company's head, Bu Kai, stated that "micro farms not only meet people's demand for green products, but also inject more vitality into daily life." At this exhibition, Haier Smart Home showcased industry-leading products such as "AI Eye" technology and super energy-saving technology. After the audience puts a piece of fresh meat into the refrigerator, the large screen on the door immediately displays the type of food and storage location, and actively adjusts the most suitable preservation temperature, even providing recipe recommendations. In the washing machine area, the "A-70%" sign is very prominent. The Haier X11 washing machine has achieved the industry's best level of energy saving by 70% compared to the EU A-level energy efficiency standard, meeting users' demand for energy-saving and consumption reducing products. Haier has also strengthened the stability of the motor, allowing the washing machine to maintain stability while running at high speeds. Yan Xiaoming, General Manager of Haier Europe, stated that while Haier Smart Home fully showcases its product highlights, it hopes to use the exhibition platform to work with global partners to provide Chinese smart manufacturing solutions for creating a more efficient, smart, and green home life. Hello Aime. ”A little girl was softly calling out at the TCL booth, and the split AI companion robot next to her immediately turned its round eyes to look at her and responded, "Hello, I am AiMe. ”When the little girl gently touched its head, AiMe's expression immediately became cheerful and lively. The TCL AiMe split AI companion robot integrates hundreds of biomimetic expression combinations, which can quickly perform speech recognition and action feedback, and can also link with home devices for more efficient interaction with users. TCL provides an 'AI intelligent brain' for a full range of products such as air conditioners, refrigerators, washing machines, and mobile phones through the Honghu Turing AI platform, striving to bring a 'smarter, more understanding, and warmer' AI product experience. ”Introduction by Xia Xia, Public Relations and New Media Director of TCL Global Marketing Center. The laptop screen can rotate vertically, the AI ring can control the angle of the computer stand, and the AI application "Flash Response" can adjust the background and resolution of images according to content creation needs. Lenovo has released the world's first vertical rotating screen, agile AI base, immersive gaming device, and Motorola smartphone. Lenovo is committed to helping users and businesses better embrace the era of artificial intelligence by providing an organic combination of devices, solutions, and services, "said Yu Hai, Senior Vice President of Lenovo Group. At the Hisense Group booth, three life sized robots lined up to welcome visitors, and many spectators came to take photos and check in. Hisense is actively exploring technological breakthroughs and scenario implementation in the field of embodied intelligence and humanoid robots. In the AI display area, the 116 inch RGB Mini LED TV attracted numerous viewers with its high-quality graphics. Hisense LCD display technology has achieved a breakthrough from monochrome to three color backlighting, demonstrating the leading role of Chinese enterprises in the industry, "said Li Wei, President of Hisense Video Technology. At the small appliances exhibition hall, a visitor held a smart mop and slid across the ground, easily trapping grease stains, particles, and other debris in the body. The visitor said, 'Without the roar of a vacuum cleaner, it still cleans so cleanly and is very useful.'. According to Li Kaijiu, CEO of Shenzhen Hertz Home Appliances, Hertz's "suction free cleaning" is the world's first technology. "We take the path of independent innovation to meet the needs of our users. After more than 10 years of research and development, this product has obtained more than 60 patents and been sold to more than 30 countries, of which 80% of the business comes from the European market. We are committed to forming win-win relationships with channel partners, partners, and users, so that China's intelligent manufacturing can provide more new choices for overseas consumers." During the open cooperation brings innovation vitality exhibition, the organizer released the list of winners of the first Consumer Electronics Exhibition Innovation Award, and many Chinese companies won the award, demonstrating the continuous improvement of China's intelligent manufacturing brand recognition. Chinese companies are paying more attention to market and customer demand for their products, with significantly improved quality and better cost-effectiveness, "said Lindner. More and more Chinese companies entering the European market can bring more new choices to consumers and more vitality to the market. Sara Wanek, Managing Director of the German Consumer and Home Appliance Organization, stated that in the first half of 2025, the global home appliance and consumer electronics market sales will reach $403 billion, a year-on-year increase of 4.6%, with growth drivers concentrated in emerging markets. Among them, the Chinese market continues to lead the world, and Chinese home appliance companies have become an important force in the global home appliance market. CEO of European electronic payment company Modife, Holzner, stated that Chinese home appliance companies have shown an international attitude and are seeking win-win cooperation with global partners, "welcoming more Chinese home appliance brands to enter the EU market". Through technology sharing, channel co construction, and standard docking, Chinese home appliance companies are accelerating their integration into the global industrial chain system. Swanberg, Senior Vice President of Technology Communication and Strategic Alliance at DreamWorks Animation, a partner of Lenovo, said that the company's cooperation with Lenovo was smooth. "Lenovo computers have superior performance and understand our creative process. The products and solutions they design use AI to optimize workflows, allowing artists to focus on narrative and artistic creation, ultimately presenting more impactful creative works. Dennis Ostil, Senior Director of NVIDIA Corporation in the United States, stated that the company has partnered with Hisense and Deutsche Telekom to launch the first operator smart TV, which combines live TV, streaming media, and Deutsche Telekom services in one device, with smarter and faster features. Chinese enterprises are also actively seizing the popular field of sports events to convey brand cultural connotations to European and global markets. As a global partner of the Olympics, TCL has created a unique Winter Olympics themed exhibition area that incorporates elements of the Milan Winter Olympics and the competition venue, allowing consumers to experience the charm of the technological Winter Olympics. Haier announced strategic partnerships with Liverpool in the UK and Paris Saint Germain in France, becoming the official global partners of these two European championship football teams. Hisense announced that it has become the official global sponsor of the 2026 World Cup. We believe that the World Cup is a bridge connecting the world. Working with Hisense, we will jointly create an unprecedented visual feast, "said Romi Gay, Chief Commercial Officer of FIFA. (New Society)