Innovation, the magic weapon for the prosperity of Chinese tourism
2025-09-08
In the Enshi Grand Canyon Scenic Area in Hubei Province, tourists can easily climb mountains with the assistance of exoskeleton robots weighing only 1.8 kilograms; Tourists visiting Guizhou can enjoy thoughtful services with the assistance of the tourism intelligent assistant "Huang Xiaoxi"; In Quanzhou, Fujian, the 3D digital human "Hehe" has served 100000 tourists for six months, with a satisfaction rate of 96%... China's tourism industry is reshaping people's impression of travel with an unprecedented wave of innovation. The emergence of this wave of innovation stems from the transformation of the development mode of China's tourism industry. Once, "getting on the bus to sleep, getting off the bus to take photos" and simply visiting tourist attractions were synonymous with domestic tourism. The tourism industry has shown extensive development, overly relying on "scenic spot effects and ticket economy". In recent years, people's tourism demand has been continuously released, and new models such as "special forces style" tourism, "reverse" tourism, and "city walk" are particularly popular among young tourists. People's tourism destinations are no longer limited to traditional scenic spots and attractions, but are constantly expanding into living spaces such as neighborhoods, commercial districts, and urban parks. Lifestyle and experiential tourism are becoming a new trend. The tourism industry has responded accordingly. Deepening the exploration of cultural resources and bringing new experiences to tourists has become the core content of the transformation of the development mode of the tourism industry. Zhongmou, Henan used to be a traditional agricultural county and was relatively unknown in the domestic tourism industry. In recent years, it has gathered several theme parks such as Zhengzhou Fantawild Happy World, Henan Drama Fantasy City, and Zhengzhou Haichang Ocean Park, and has frequently gained popularity with its unique theme park features. In Henan's Drama Fantasy City, there are 56 maze like lattice courtyards, 21 theaters of all sizes, and nearly 700 minutes of non-stop performances, allowing the audience to immerse themselves in the history and civilization of the Central Plains that has lasted for thousands of years, from the Shang and Zhou dynasties to the Tang and Song dynasties and modern times. Not only a tourism project, but also a cultural work "is the pursuit of the project operator, and it has now become the feeling of many tourists after experiencing it. Each region's unique culture endows tourism with distinctive charm, enriches tourists' experience levels, and injects vitality into the sustainable development of the tourism industry. The integration of technology provides an inexhaustible driving force for the transformation of the development mode of the tourism industry. Thanks to the help of intelligent system, Jiuzhaigou Valley Scenic and Historic Interest Area Scenic Area in Sichuan has controlled the tourist reception at a comfortable threshold, and accurately guided tourists to various scenic spots, plank roads and traffic nodes for reasonable diversion. These seemingly minor changes allow tourists to focus more on appreciating the scenery and experiencing culture. The globally open "Dunhuang Digital Resource Library" allows more people to browse high-definition images of caves from any corner of the world at any time. In the "Dunhuang Exploration" digital exhibition hall, visitors wear VR glasses and immerse themselves in the 285th cave of the Mogao Grottoes, exploring the details of the caves 360 degrees. Technological innovation not only alleviates the reception pressure of physical scenic spots, allowing more people to "feast their eyes", but also adds new dimensions to cultural dissemination. The emergence of this wave of innovation is driving the deep integration and development of the tourism industry with other fields. With the booming development of the tourism industry, the effect of "one industry driving the prosperity of all industries" in tourism is becoming increasingly apparent. The integration of tourism with related industries and sectors, such as "tourism+industry", "tourism+agriculture", "tourism+health care", "tourism+sports", "tourism+education", is becoming more and more profound. The "tea tourism" in Hangzhou, Zhejiang combines the production process of Longjing tea from the fields to the workshop with the tourism experience, attracting tourists to personally participate in tea picking and frying, driving tea farmers to shift from selling tea leaves to "selling experiences", and increasing their income significantly compared to the past; Ulagai Grassland in Inner Mongolia adheres to the principle of "taking the ecological path and playing the cultural and tourism card", combining grassland tourism with ecological protection. Ulagai Management Area has become a practical and innovative base for "green mountains and clear waters are as valuable as mountains of gold and silver"; The coastal city of Wanning, Hainan, has become an important landmark of "sports+tourism" in China through the innovative integration of tourism and diversified formats of "sea, land, and air". Innovation in the tourism industry has become an important force in promoting comprehensive rural revitalization and common prosperity. Innovation has injected vitality into the tourism industry and brought tangible results. According to the statistical results of a domestic tourism sampling survey, in 2024, the number of domestic tourists will reach 5.615 billion, an increase of 724 million compared to the same period last year. The total expenditure of domestic tourists on travel will be 5.75 trillion yuan, an increase of 0.84 trillion yuan compared to the previous year. From south to north, from east to west, sparks of innovation are erupting across the country, jointly adding color to the vitality of China's tourism development. (New Society)
Edit:He Chuanning Responsible editor:Su Suiyue
Source:People's Daily
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