Recently, the Ministry of Agriculture and Rural Affairs and 10 other departments jointly issued the "Implementation Plan for Promoting Agricultural Product Consumption", focusing on the core idea of "optimizing the supply side, innovating the circulation side, and activating the market side", deploying 23 specific measures to inject strong momentum into unleashing the consumption potential of agricultural products and leading the upgrading of supply and demand structure. As a "golden signboard" in the field of agricultural product consumption, geographical indication agricultural products (hereinafter referred to as "landmark agricultural products") are increasingly becoming the new favorite of the consumer market due to their unique flavor and excellent quality. Deeply tapping into its potential value and accelerating related consumption is not only an important measure to expand consumption space and consolidate the foundation of domestic demand, but also a key lever to drive farmers' income growth and promote rural industrial revitalization. China has unique advantages in developing landmark agricultural products. The vast territory, diverse climate, and abundant resources have nurtured landmark agricultural products with a long history and distinct characteristics. Landmark agricultural products have not only become synonymous with quality and safety, but also carry the regional customs and cultural history of a region. Their scarcity, quality assurance, and cultural added value are highly compatible with the current trend of diversified, quality-oriented, and differentiated consumption upgrading. In recent years, the country has attached great importance to the protection and development of landmark agricultural products, promoting a batch of high-quality landmark agricultural products to enter the national market. However, landmark agricultural products still face prominent challenges in promotion and consumption promotion, which restrict their full potential for consumption. Firstly, there is a lack of brand recognition for regional public brands due to their quality, making it difficult for consumers to clearly identify their core values; Secondly, there is a lack of traffic due to its unique characteristics. The marketing and promotion channels are relatively single compared to traditional methods, making it difficult to effectively reach and impress new consumer groups who pursue quality life and emotional resonance; The third issue is that 'there are good products but no good prices', and the market order needs to be regulated. The phenomenon of' bad money driving out good money 'occurs from time to time, which damages consumer trust and the foundation of industrial development. To activate consumer momentum, the key is to make precise efforts in branding, digitization, and standardization. Deepen brand building and enhance the added value of the entire industry chain. Strengthen brand cultivation, abandon the mindset of "emphasizing certification over operation", and build a brand narrative system centered on quality and culture, transforming abstract regional characteristics into perceptible emotional resonance and cultural identity. Build a brand system and improve the collaborative mechanism of "regional public brand+enterprise product brand", which not only enhances the overall reputation and establishes strict standards through public brands, but also encourages business entities to create distinctive sub brands to avoid homogeneous competition. Promote brand promotion, carry out landmark agricultural product knowledge popularization activities through online and offline integration, enhance consumer identification ability and brand awareness; Expand diversified promotional channels and create a new consumer trend of "recognizing landmarks, appreciating landmarks, and loving landmarks". Embrace the digital wave and promote the transformation from traditional channels to a digital ecosystem. Digitization is conducive to breaking through time and space limitations, accurately reaching consumers, and fully unleashing consumer potential. Refactoring the digital platform to solve the traffic dilemma. Promote the upgrading of e-commerce platforms into digital hubs that integrate content dissemination, immersive experiences, and instant consumption; Refactoring algorithm recommendation logic, changing the traffic distribution model that solely pursues low-priced popular products, and tilting valuable "developmental traffic" towards high-quality landmark agricultural products. Connect digital links and improve circulation efficiency. Establish a standardized system for grading, packaging, and cold chain, apply agricultural big data to analyze consumer preferences and regional demand, promote "agricultural enterprise docking" and "agricultural supermarket interconnection", and achieve precise matching of production, supply, and marketing. Build digital trust and establish a solid foundation for consumption. Promote the application of blockchain and IoT technology in the traceability system of landmark agricultural products, and build a visual digital trust chain; Strengthen the responsibility of e-commerce platforms to ensure the authenticity and traceability of production and sales information. Strengthen standardized governance and promote the transformation from disorderly competition to coordinated development. Standardization is conducive to ensuring the healthy and sustainable development of industries and building an industry pattern of "co construction, co governance, and sharing". Jointly establish industry rules, clarify protection boundaries and certification processes, promote the connection between origin classification supervision and market access, improve the management, quality control, brand protection and other mechanisms for the use of geographical indication special marks, support localities to strengthen quality control in production areas, and refine product standards. Co governance of market ecology, building a governance ecology of diverse governance among government, enterprises, and producers; Strengthen collaborative supervision and dynamic governance, maintain the order of landmark markets and brand purity; Promote platform governance, use algorithm monitoring, credit evaluation and other means to clean up illegal merchants. Sharing the fruits of development, transforming the brand credibility shaped by standardized governance into increased income for farmers, consumer satisfaction, and reasonable profit distribution across all links of the industrial chain; Through policy guidance, financial support, and project tilt, we aim to enhance the upward capability and premium space of agricultural products. Author: Lv Jie (Dean and Professor of the School of Agriculture and Rural Development, Renmin University of China)