September is the traditional peak sales season in the automotive market. Optimizing the "national subsidy" for automobiles in multiple regions aims to further unleash consumption potential and boost market confidence. In July, the National Development and Reform Commission, together with the Ministry of Finance, issued the third batch of 69 billion yuan of ultra long term special treasury bond funds to support consumer goods trade in, and plans to issue the fourth batch of 69 billion yuan of ultra long term special treasury bond funds this year in October to continue to support local governments in implementing the consumer goods trade in policy. Consumer enthusiasm has been reignited in various regions, especially in the field of new energy vehicles with significant subsidies. Long Lin, the customer manager of Jihushou Special Steel Park Store, told Securities Daily reporters that the current national subsidy policy in Beijing remains stable, but the number of consumers who come to the store for consultation and car purchase has significantly increased recently. Thanks to the traditional peak sales season effect of "Golden September and Silver October", car companies have launched various promotional activities; On the other hand, the adjustment of subsidy policies in other regions has also prompted many consumers to no longer hesitate and take decisive action to lock in policy dividends. At the same time, many regions have adjusted their subsidy policies and optimized implementation methods and improved implementation efficiency to accurately meet the upgrading and replacement needs of consumers. For example, Hubei has adjusted the implementation rules for car replacement and renewal subsidies, adopting a new model of "receiving qualifications first, then applying for subsidies". Starting from August 12, 2025, Yunnan will develop a monthly, weekly, and daily plan for the use of subsidy funds and quotas based on the allocation of national and Yunnan provincial funds. Approximately 6 million yuan of subsidy funds will be disbursed daily, with priority given and no use allowed. In addition, the Chongqing Municipal Commission of Commerce also issued a notice in September, allocating an additional budget of 135 million yuan specifically for the purpose of subsidizing the trade in of old cars and electric bicycles in October 2025. The budget limit is declared based on the principle of "total amount control, first come, first served, and use up". Yuan Shuai, Deputy Secretary General of Zhongguancun Internet of Things Industry Alliance, told reporters that if there is no quota limit for subsidies, it may attract some consumers to buy cars in advance in order to obtain discounts, and even lead to the phenomenon of "hoarding cars", resulting in a short-term surge in market demand, tight supply, and thus pushing up car prices. Through 'total amount control', the demand curve can be effectively smoothed to avoid significant market fluctuations. The rule of 'use up and stop' sends a clear signal to consumers that those who intend to purchase should act as soon as possible. This sense of urgency can accelerate consumers' decision-making process, reduce wait-and-see emotions, and effectively stimulate car consumption. In order to make more precise use of existing funds, some regions have adjusted the application method for car replacement and renewal subsidies to a "voucher grabbing" model, while others have stimulated local consumption enthusiasm by issuing "consumption vouchers". For example, Conghua District, Guangdong Province, launched the "Happy Auto Purchase" activity on September 1, and issued 2 million yuan of auto coupons. Hierarchical subsidies were implemented according to the amount of the purchase invoice. As long as the car was bought in the designated store in Conghua District and the conditions were met, the subsidies would be available. Wu Qi, a senior researcher at Pangu Think Tank, told reporters that automobile consumption accounts for a relatively high proportion of the total retail sales in society. Its strong industrial driving effect effectively drives the coordinated development of many upstream and downstream industries, becoming a key area and core force for expanding domestic demand and driving consumption. In the current complex and changing economic situation, stimulating the vitality of automobile consumption is of great significance for stabilizing economic growth, promoting employment, and improving people's quality of life. Wu Qi further stated that using the "first come, first served" mechanism to distribute subsidies and consumption vouchers can help enable subsidy funds to play a more precise and efficient role, stimulate the consumption potential of the automotive market, and promote the virtuous cycle and sustainable development of the automotive industry. (New Society)