Culture

Infused with ethnic flavor and soaring with fireworks - The small town of Yanji is full of cultural and tourism vitality

2025-09-05   

I've been so busy lately, running continuously from 8am to 12pm, with a daily turnover of over 10000 yuan! "Said Shi Yanjun, the owner of Shiji Meicai Braised Meat Cake Shop in Yanji City, Yanbian Korean Autonomous Prefecture, Jilin Province, expressing the enthusiasm of local tourism this summer. Based on the rich cultural resources of the Korean ethnic group, Yanji City integrates various elements such as folk customs, food experiences, leisure and entertainment, and urban night scenes to create diversified cultural and tourism consumption scenes. New landmarks and new ways of playing continue to emerge, becoming a popular tourist destination during the summer. Data shows that from January to July this year, Yanji City received approximately 6.653 million domestic and foreign tourists, a year-on-year increase of 14.9%; The comprehensive tourism revenue reached about 9.59 billion yuan, a year-on-year increase of 6.4%, and the cultural and tourism vitality continued to be released. At 11pm, Yanbian University was still crowded in front of the "internet celebrity barrage wall". Tourists hold a coffee cup printed with "Yanji" to take photos. The aroma of rice cake making, cold noodles, rice sausage, spicy cabbage and other special foods is overflowing, attracting passers-by to stop. At the "Folk Culture Blooms Together" exhibition hall of Yanbian Museum, a transparent holographic digital media show attracted many tourists to watch and experience traditional Korean crafts such as grass weaving and embroidery firsthand. The "Yanbian Youli" cultural and creative store inside the museum makes this craftsmanship tangible and perceptible. According to Xu Kun, the head of Yan Bowen Creative Culture Company, the company relies on traditional Korean weaving techniques and uses environmentally friendly corn husks as raw materials to develop exquisite handicrafts such as earrings, necklaces, and brooches. These products are highly favored by tourists and have become "Yanji memories" that can be packed and taken away, helping ancient skills to rejuvenate. The beauty of ethnic culture has also driven the popularity of Yanji tourism photography. Strolling through the block where the Chinese Korean Folk Customs Park is located, there are over a hundred travel photography shops on both sides of the road that are out of sight. In recent years, a number of distinctive IPs have been created locally, making Korean ethnic clothing a prominent cultural symbol for Yanji Travel Photography. At the same time, the Chinese Korean Folk Customs Park and its surrounding areas have also been upgraded and renovated, restoring the traditional Korean architecture with flying eaves, green tiles, wooden columns, and quaint courtyards to meet the needs of tourists for "outdoor activities". Multiple measures are working together to promote the rapid development of the tourism photography industry in Yanji. In addition to travel photography, China Korean Folk Park also gathers various formats such as ethnic cultural performances, folk celebration activities, and food experiences. In addition to taking photos, tourists can participate in the production of traditional Korean handicrafts such as wood carving and pottery, and try their skills in folk games such as archery, wrestling, and throwing pots... This summer, the daily average number of visitors to the Chinese Korean Folk Park exceeded 20000. From street food to cultural venues, from internet famous landmarks to folk experiences... This small town in Northeast China is using culture and tourism as a link, allowing visitors from all over to experience the vibrant vitality of border development while savoring ethnic customs. (New Society)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:Xinhua

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