The golden September and silver October have always been the golden period for sales in the real estate industry. Recently, various regions have introduced policy measures to support the sales window of "Golden September and Silver October", consolidating the momentum of stabilizing and recovering the real estate market. Starting from the second half of August, cities such as Shanghai, Suzhou, and Changchun have successively introduced new policies for the real estate market, reducing housing costs and stimulating housing consumption potential through various means such as relaxing purchase restrictions, lifting sales restrictions, and issuing housing subsidies. On August 29th, the Changchun Housing Security and Housing Management Bureau released the "Detailed Rules for Applying for Purchase Subsidies for the Promotion Month of Long Spring and Autumn Commercial Housing in 2025", which specifies that from September 1st to 30th, individuals who purchase newly built commercial housing in designated areas through a one-time payment method will be issued a purchase voucher of 15000 yuan per set. In addition, many places have further stimulated housing consumption through large-scale events such as housing fairs. For example, the 4th Liaoning Province Real Estate and Home Furnishing Joint Promotion Activity and Provincial Autumn Housing Fair will be held from August 29th to October 30th; The online exhibition of the 2025 Chongqing Autumn Real Estate and Home Furnishings Exhibition and Trade Fair will be launched on September 1st and will continue until October 31st; Hunan Province has recently launched the "Anju Furong · Chang Gou Hao Fang" Golden September Silver Ten Benefit Real Estate Activity, which will continue until mid November. During this period, various supporting activities such as housing fairs, direct viewing trains, and "six in" door-to-door promotions will be organized. Under the influence of multiple policies, the performance of the "Golden September and Silver October" real estate market has attracted much attention this year. Yan Yuejin, Vice President of Shanghai E-house Real Estate Research Institute, stated that the current real estate market policies are loose and the market has basically adjusted in place. Factors such as policy promotion, stabilizing housing prices, the entry of high-quality housing into the market, and confidence restoration have jointly laid the foundation for the recovery of the "Golden September and Silver October" market. Zhang Bo, the director of 58 Anjuke Research Institute, believes that the real estate market is expected to end the downward trend since June and achieve a bottoming out and rebound in transaction volume in September. According to the agency's data, the search for new and second-hand houses in August increased by 0.6% and 1.0% respectively month on month, sending a positive signal. The traditional peak sales season combined with favorable policies has brought an important window period to the real estate market, and transactions are expected to achieve growth. Practitioners in the frontline real estate market are also actively preparing for battle. A real estate consultant for a new property in Changping District, Beijing, told reporters that although there have been no significant fluctuations in weekday transactions and visitor numbers, the project is actively preparing marketing activities and striving to seize the opportunity of the peak season. The real estate consultant of a new housing project in Nanshan District, Shenzhen also told reporters that the project plans to launch a promotion this Saturday to boost sales during the "Golden September and Silver October" period. Yan Yuejin stated that real estate companies actively plan marketing and accelerate the pace of sales promotion, laying the foundation for achieving the annual sales target. The resonance of local policy support, new supply, and promotional activities is expected to jointly promote market recovery. Zhang Bo further stated that cities such as Beijing and Shanghai have significantly boosted demand for improvement by relaxing peripheral purchase restrictions and optimizing housing provident fund policies, and it is expected that transaction volume will show an increase from September onwards. In the future, real estate policies will continue to adhere to the principle of tailored policies for each city. Long term measures such as urban renewal and urban village renovation will be implemented through multiple paths such as spatial reconstruction, industrial upgrading, and social governance innovation to promote high-quality urban transformation. (New Society)