Culture

Cultural China Tour: Art Auction in Rural Areas

2025-08-29   

Recently, the second Rural Revitalization Art Village Auction of Zhangjialou Street was held in full swing at the Huamei Dani Art Museum in Zhangjialou Street, West Coast New Area, Qingdao City, Shandong Province. After a fierce auction, 19 paintings, 7 calligraphy pieces, and 5 sets of ceramic works were sold on the same day. Entering the exhibition hall, an artistic atmosphere fills the air. Before depicting the tranquil fishing village in works such as "Resting" and the delicate photography like "The Story of Conch Snakes", the audience either stopped to appreciate or took photos as a souvenir, softly communicating the nostalgia and resonance evoked by the paintings. Most of these works were created by our 'local' artists. ”Introduction by Xue Yanan, Secretary General of the Board of Directors of the Artists Alliance of Painting Medani. Originally, the art maker studio built from idle houses in the village has now attracted more than 20 artists to settle here. The painter Chen Zhongyi, who was introducing his paintings to the audience, took up the conversation and said, "Not only do we have beautiful local scenery here, but the studio is also free for us to use. Everything is to allow us to create with peace of mind." At 2:30 pm, the main session of the village auction began, and the host explained the purpose of the village auction: "The core of our village auction is to bring local art into people's homes and make the outside world pay more attention to the art countryside." "" Open the mini program, and you can choose paintings in the 'Art Special Session'! ”Under the guidance of the staff, everyone tapped their fingertips on the phone screen to quickly place orders for their desired works. Unlike traditional auction methods, the artworks here are sold through an "online+offline" sales model and profit distribution mechanism. Works sold online will strictly follow the "811 Operation Dividend" mechanism, which means that after deducting costs, 80% of the revenue will be managed by the main operation team, 10% will be directed to the local Strong Village Co Prosperity Company, and 10% will directly benefit the villagers. This mechanism connects the three major links of creation, operation, and rural development, allowing artists to receive reasonable returns and stimulate their intrinsic creative motivation; The operating institution has funds to ensure its sustainable operation; Villagers and village collectives share the dividends of development, ultimately forming a virtuous cycle. ”Xue Yanan said. Last year's auction sold a total of 183000 yuan, and the village invested the proceeds into public welfare projects, purchasing Spring Festival gifts for the elderly in the village and new extracurricular books and stationery for the children's home in the village. ”Zhang Jinbao, Secretary of the Party Committee of Dani Village in Zhangjialou Street, counted his fingers and said, "The total transaction volume of this village auction has reached 225000 yuan. We plan to use 10% of the benefits to benefit the people to provide small and emergency temporary subsidies to families in distress due to major illnesses or accidents, and to relieve the difficulties of villagers with practical actions

Edit:Wang Shu Ying Responsible editor:Li Jie

Source:Gmw.cn

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