On the 26th, the Department of Culture and Tourism of Shanxi Province officially launched the Support Program for Representative Inheritors of Shanxi Intangible Cultural Heritage. Nine representative intangible cultural heritage projects, including Pingyang Printing and Dyeing, Huichang Old Coarse Cloth, and Jincheng Qiao's Flower, have been successfully selected. Nine inheritors, including Guo Suqin and Yu Yanping, have formed support pairs with artists such as Liu Ang and Xu Yue. The implementation of this plan marks a new stage of development for the inheritance of intangible cultural heritage in Shanxi. The core strategy of this support plan is "hematopoietic activation", which aims to build a cross-border cooperation platform to closely connect representative inheritors, artists, designers, and intangible cultural heritage workshops. The plan aims to stimulate creative thinking from all parties, carry out diversified cross-border cooperation, and strive to create new intangible cultural heritage works that combine traditional charm and modern atmosphere. To enhance the operational capabilities of representative inheritors of intangible cultural heritage in the era of new media, the plan has also launched a series of targeted measures. Invite new media experts, brand managers, and designers to conduct practical lectures on new media account operation and work creation for inheritors; For representative project accounts of core intangible cultural heritage, we provide one-on-one targeted assistance, including professional operation consulting and traffic support, to help representative inheritors of intangible cultural heritage better adapt to the development needs of the new media era, enhance the innovation ability and market competitiveness of their works, and make more excellent intangible cultural heritage works stand out and be known and loved by more people. On this platform, representative inheritors of intangible cultural heritage, artists, designers, and intangible cultural heritage workshops will fully exchange and collaborate to explore the intersection of intangible cultural heritage and modern life. Designers can integrate modern design concepts into traditional intangible cultural heritage techniques to develop cultural and creative products that meet contemporary aesthetics and needs; Artists can inject new artistic connotations into intangible cultural heritage through artistic creation. This cross-border cooperation model is expected to break the development limitations of traditional intangible cultural heritage and bring new development opportunities for Shanxi's intangible cultural heritage. This support plan carries the beautiful vision of inheriting and developing Shanxi's intangible cultural heritage. Officials from the Shanxi Provincial Department of Culture and Tourism expressed their hope that this plan will become an effective combination of cultural inheritance and market transformation. Through art exhibitions and diverse communication matrices, we aim to comprehensively build the "Shanxi Intangible Cultural Heritage" brand, revitalizing traditional skills through inheritance and achieving value leaps in market practice. At the same time, we look forward to this plan becoming a "new sample" for the cross-border integration of Shanxi's intangible cultural heritage, providing a reference model for the protection and inheritance of intangible cultural heritage nationwide. (New Society)