The shift in people's consumption focus from "buying goods" to "buying feelings" is reflected in the cultural and tourism market, which is the transformation of cultural and tourism demand from "exploring outward" to "observing inward". This summer, travel methods such as taking elevators to the top, slow descent bungee jumping, and lying flat drifting, which are jokingly referred to as "pocket tours" by young people, have quietly emerged. This travel mode minimizes the physical challenge elements in traditional tourism projects, featuring low threshold and low-intensity experiences, which seems to be different from the traditional concept of "crossing mountains and waters, challenging oneself" in terms of travel connotation. However, upon closer analysis, the pursuit of "minimum physical exertion and maximum psychological comfort" in the form of a "nest tour" is actually a reflection of the increasingly prominent demand for emotional value, and also a microcosm of the accelerated emergence of new cultural and tourism supply. Pleasing oneself is becoming an important consideration in consumer decision-making. The shift of people's consumption focus from "buying goods" to "buying sensation" is reflected in the cultural and tourism market, which is the transformation of cultural and tourism demand from "exploring outward" to "observing inward". In the fast-paced modern life, facing work pressure, social anxiety and other troubles, tourism is no longer just a way to broaden horizons, but also a good way to heal the soul. Taking the elevator up the mountain is not about giving up the longing for a panoramic view of the mountains, but about achieving a more comfortable dialogue with nature; Slow descent bungee jumping is not about dissolving the excitement of challenges, but about allowing more people to experience the thrill of heart rate acceleration within a controllable range. Placing 'pleasing oneself' in a more important position reflects people's universal desire for relaxation. The increasing emphasis on emotional value is also reshaping the value coordinates of cultural and tourism products. In recent years, new ways of playing in the cultural and tourism market have emerged one after another. From the efficient check-in of "special forces style tourism", to the casual roaming of "City Walk", and now to the relaxed experience of "pack tourism", every new change in tourism forms will create new tension between market supply and demand. This also promotes the transformation of the supply logic of the cultural and tourism industry from "resource oriented" to "demand oriented". In the past, many scenic spots were accustomed to relying on natural resources or historical and cultural heritage for extensive development, such as relying on mountains to eat and water to drink. Observing the current situation, the popularity of some cities relies on the "at home" service temperature, the popularity of "dress up travel photography" stems from the precise capture of young people's social needs, and the attractiveness of "night tours of museums" comes from innovative design of immersive experiences. These cases collectively confirm a truth: in the increasingly homogenized competition of the cultural and tourism market, only by accurately matching the emotional demands and experiential needs of tourists can we avoid falling into the dilemma of "one view for a thousand scenes" and thus have stronger market competitiveness and more sustainable vitality. The high-quality development of the cultural and tourism industry ultimately needs to return to human needs and serve people's better lives. Tourists not only need the visual satisfaction of visiting here, but also the psychological experience of smiling knowingly; Not only is it the standardization of service supply, but also the precision of individual satisfaction. The inspiration behind the popularity of "Wonang You" lies in the fact that the overlooked "small needs", such as the desire to enjoy the scenery despite not wanting to climb mountains, and the contradiction between wanting to try excitement but fearing losing control, are precisely the rich mines of product and service innovation. Cultural and tourism practitioners need to break away from the habitual thinking of "seeking the bigger and more comprehensive" and "the more dangerous, the more bizarre", and instead focus on optimizing details and upgrading experiences. Adding observation elevators for the elderly, designing interactive projects for parent-child families, and creating quiet spaces for urban white-collar workers... These seemingly "inconspicuous" adjustments often touch people's hearts and achieve remarkable results. The cultural and tourism market in our country is currently in a critical period of structural optimization and quality improvement. From "whether there is" to "whether it is good or not", from "playing cards" to "immersive", from "exploring outward" to "observing inward", the change in demand provides a clear direction for supply innovation. Instead of rushing to replicate "internet celebrity projects", it's better to find ways to establish closer emotional connections with tourists. By incorporating tourists' emotional bills into development considerations and considering human feelings as important indicators, the path of high-quality development of the cultural and tourism industry can become wider and better meet the aspirations of the masses for a better life, adding more excitement to the poetry and distant places in people's hearts. (New Society)