The cause of literature and art is an important cause for the Party and the people, and the literary and artistic front is an important front for the Party and the people. Recently, General Secretary Xi Jinping pointed out in his reply to eight artists including Tian Hua that we should "root ourselves in the fertile soil of life, strive to create more exquisite works that sing the spirit of the times and express the voice of the people, and make new contributions to the prosperity and development of the literary and artistic industry and the construction of a cultural power". Currently, a new wave of information technology revolution is sweeping across, and technological iteration has given rise to profound changes in the ways literature and art are created, disseminated, and accepted. The new form of culture, the new mass literature and art, has emerged. On the new journey, actively following the trend of information technology and promoting the healthy and orderly development of new mass literature and art is an important support for the prosperity and development of socialist literature and art, as well as a strong growth pole for building a cultural power. The new popular literature and art has greatly expanded the boundaries of traditional literature and art. Emerging forms such as online literature, animation, and micro dramas are flourishing, and the subject of literary and artistic creation has shifted from professionals to the participation of the whole nation. "Everyone is an artist" has become a reality. Marxist historical materialism profoundly points out that the people are the subject of history and the fundamental driving force for creating history. The new popular literature and art is a vivid practice of this concept, deeply rooted in the fertile soil of people's lives, always placing the people in the main position of cultural creation, fully respecting the pioneering spirit of the people, and thus making the entire cultural creation field always surging with vigorous vitality and inexhaustible creativity. Developing new popular literature and art is an important path to meet the growing spiritual and cultural needs of the people. In the new era, people's yearning for a better life is not only reflected in the material aspect, but also in the spiritual and cultural aspect. On the one hand, the new popular art provides multi-level and multi-faceted spiritual and cultural products. It breaks through the limitations of traditional literature and art, and precisely meets people's personalized and differentiated spiritual needs with a massive number of products. On this basis, it takes core literary and artistic works as its foundation, giving rise to pan literary forms such as film and television, games, and animation, and constructing a complete cultural industry chain and industrial cluster. By leveraging cutting-edge technologies such as AI and VR, we aim to create real-time, immersive, and tactile experiences, continuously expanding the reading and viewing boundaries of our audience. On the other hand, its strong interactivity can promote interpersonal communication and create a good social atmosphere. On online platforms, netizens interact in real-time through comments and bullet comments, forming a community of shared interests. Through communication, people find like-minded individuals, better satisfying their emotional comfort and spiritual needs. The new popular literature and art continue to nourish the spiritual world of the people, demonstrating important value in promoting the common prosperity of the spiritual life of all people and promoting the comprehensive development of individuals. Developing new popular literature and art is the driving force for cultivating new quality productivity. The distinctive feature of new popular literature and art lies in technological empowerment. With strong dissemination and influence, it has become the focus of high-quality development of the cultural industry. Since the deep integration of literature and technology, a large number of emerging industries have emerged one after another. For example, in online literature, 2 million new works will be added in 2024, with a user base of 575 million. A series of high impact IPs have driven the film and television, cultural tourism, and surrounding cultural and creative industries; In recent years, online live streaming has broken spatial limitations and become an important platform for showcasing products and daily life, driving the development of upstream and downstream enterprises and incubating a large number of amateur creators; The rise of micro dramas, with a market size of over 50 billion yuan by 2024, has become a new economic growth point. According to data from the National Bureau of Statistics, the cultural industry in China will achieve a revenue of 1.91423 trillion yuan in 2024, a year-on-year increase of 7.1%; Among them, cultural new formats represented by digital publishing, animation, and gaming digital content services have shown outstanding performance, with revenue of 66600 billion yuan in 16 industry subcategories, a year-on-year increase of 12.4%, and continue to serve as growth engines. The industrial cluster driven by the new popular literature and art has become an important pivot to boost consumption, expand domestic demand, and promote high-quality development. Developing new popular literature and art is a strategic pivot to enhance the country's cultural soft power and the influence of Chinese culture. Literary and artistic products are emotional symbols that transcend national borders. Empowered by new technologies and relying on a powerful global communication network, they deeply integrate into the world cultural industry pattern and become an important carrier for shaping a trustworthy, lovely, and respectable image of China. In recent years, significant achievements have been made in the development of new popular literature and art overseas. By 2024, there will be approximately 200 million active overseas users of Chinese online literature, and the market has expanded from Southeast Asia and North America to Europe, Japan, South Korea, Africa, and other regions. The phenomenal game "Black Myth: Wukong" set a new record for domestic buyout games with sales of over 28 million copies and approximately 9 billion yuan in 2024. The new popular literature and art not only constructs a new landscape of cultural ecology co created by the whole nation, but also tells the story of China from diverse perspectives in international communication, emits the voice of China, significantly enhances China's cultural soft power, and promotes the comprehensive improvement of Chinese cultural influence. As a product of the development of productive forces, new popular literature and art not only unleash cultural creativity, but also face some challenges. Firstly, the free nature of cyberspace can easily trigger irrational expression, lead to the proliferation of vulgar content, and damage the good cultural development ecology. Secondly, the lowering of the threshold for creation and the prevalence of copying and imitation have led to uneven quality of works, with fast food and superficial creation squeezing the space for deep expression. Finally, algorithmic technology profoundly reshapes the production logic and evaluation mechanism of works, causing creative resources to continue to gather towards hot topics, and the phenomenon of creative homogenization occurs from time to time. Faced with the double-edged sword of technology, we should adhere to the principle of people-centered creation, and ensure the sustainable and healthy development of new popular literature and art on the right track through positive guidance, strengthened supervision, and improved mechanisms. Strengthen incentive support and build a new system for the development of popular literature and art. Further increase support efforts and establish a comprehensive support system. At the level of talent cultivation, fully leverage the role of mentoring, rely on the guidance of senior and professional creators, and strengthen professional training through channels such as "master teacher workshops" and "creative training camps" to enhance the professional competence of grassroots creators; Establish a normalized training system, strengthen the guidance of values in education and training, guide creators to root themselves in people's lives, grasp the pulse of the times, and build a talent team with "great righteousness in their hearts, people in their hearts, responsibility on their shoulders, and the universe in their writings". At the level of creative motivation, establish a high-level new mass literary and artistic creation fund, hold high-level competitions with specific themes, guide creativity to explore the forefront of the times, and encourage artistic innovation and breakthroughs; Establish authoritative awards, improve honor incentive methods, such as setting up a new creative award, an annual creative award, etc., and provide supporting measures such as creative allowances, tax reductions, and incubation space supply to encourage the creation of excellent works that combine ideological depth and artistic height. At the level of value guidance, strengthen the research on the theory of new popular literature and art, encourage professional critics and social forces to participate in the construction of evaluation systems, promote the development of related disciplines, and promote the high-quality growth of new popular literature and art through rational criticism and self reflection. Strengthen supervision and management, purify the environment for new mass artistic creation. Build a multidimensional governance system and focus on rectifying various irregularities in the development of new popular literature and art. In terms of content governance, we will strengthen the platform's main responsibility, take measures such as limiting, removing, and requiring rectification of illegal accounts and works in accordance with the law, regularly publish industry blacklists and typical cases, and block the spread of harmful information from the source; At the same time, establish a professional review team covering cultural, legal, and technical fields to strengthen the review of multimodal content such as images, audio, and video. In the dimension of technological governance, algorithm governance is incorporated into the core indicators of platform supervision, and technical means are used to ensure that traffic is tilted towards works that showcase China's weather and celebrate the people's creativity; Synchronize and improve the blockchain technology supported creation traceability system to achieve full traceability of works from creation to dissemination, providing technical support for copyright protection and liability determination. In the dimension of quality improvement, information technology is used to dynamically monitor creative trends, prevent the homogenization risk of artificial intelligence creation through technological intervention, guide creators to deeply cultivate the theme of the times, and improve the ideological and artistic quality of their works. Improve institutional mechanisms to support the healthy development of new mass literature and art. At the level of organizational construction, accelerate the establishment of new literary and artistic organization associations and professional institutions in various art categories, formulate industry management standards covering creative norms, communication guidelines, and talent cultivation, establish cross departmental collaboration mechanisms, regularly conduct industry research and problem analysis, and ensure consistency in the political direction, value orientation, and aesthetic orientation of industry development. At the level of safeguarding rights and interests, we will innovate the copyright governance model in the digital age, optimize the copyright confirmation process, especially clarify the ownership definition of content generated by artificial intelligence, refine behavior red lines and prohibitive clauses, establish a fast track for safeguarding rights and disputes, and implement strict crackdowns on infringement and plagiarism. At the level of evaluating reform, a new evaluation index system for popular literature and art will be established, with dimensions such as ideological penetration, artistic innovation, social reputation, and cultural inheritance. A comprehensive quality evaluation project will be implemented on various platforms, and the industry development will be promoted from flow oriented to value oriented through evaluation oriented adjustments. Through the collaborative efforts of the multidimensional measures mentioned above, we can not only ensure that literary and artistic creation fully demonstrates humanistic spirit and social value in the context of technological empowerment, but also promote the flourishing of new popular literature and art, thus injecting a continuous stream of power into the construction of a socialist cultural power. Author: Zhang Didi (Assistant Professor at the School of Marxism, Sun Yat sen University)