'Adapting' and 'Seeking Change' are compulsory courses for foreign trade enterprises(
2025-08-26
Since the beginning of this year, in the face of rapid changes in the trade environment, China has continued to promote high-level opening up to the outside world, made every effort to stabilize foreign trade, and taken multiple measures to support enterprises in exploring diversified international markets, demonstrating strong resilience in foreign trade. Relevant data shows that China's exports to major traditional and emerging trading partners have maintained growth, especially as new growth points continue to emerge in emerging markets. This has to some extent offset the impact of the decline in traditional market demand and provided strong support for enhancing the resilience of foreign trade development. From a micro perspective, some foreign trade enterprises are facing challenges such as shrinking orders, rising costs, supply chain pressure, and rising inventory. Effectively reducing the negative impact of external environmental changes through market diversification and technological upgrading is not only a "passive response" for current foreign trade entities facing external environmental uncertainty, but also an "active change seeking" for enterprises to seek long-term healthy and stable development. In this process, foreign trade entities will face many challenges such as trade barriers, information asymmetry, compliance risks, exchange rate fluctuations, cultural differences, and settlement restrictions. Enterprises need to continue to cultivate and systematically respond, truly transforming diversified layouts into sustainable competitive advantages. To this end, foreign trade enterprises should actively improve their internal strength, enhance their research and development level and product quality, strengthen their learning of international trade rules, improve internal management and compliance mechanism review, and do a good job in the compulsory courses of "adaptation" and "seeking change". On the one hand, we need to strike a "combination punch" with adaptability. We should make full use of digital, information technology, and big data resources, keenly capture new changes and business opportunities in the international market, and create differentiated, distinctive, and localized products and services. At the same time, we focus on expanding, acquiring, and retaining customers through new marketing channels such as overseas social media and cross-border e-commerce platforms. We utilize government or large enterprise warehouses, overseas warehouses, and overseas marketing centers to continuously explore diversified international markets. On the other hand, we also need to leverage our efforts to expand our "circle of friends". We should actively leverage industry organizations such as chambers of commerce and associations to understand overseas market trends, policy and regulatory requirements, exhibition information, etc., and adjust our marketing layout in a timely manner according to changes in international market supply and demand. Among them, small and medium-sized foreign trade enterprises can also consider common market demand, complementary advantages, and industrial chain synergy, and spontaneously and independently form alliances to "go global". Through methods such as centralized procurement, shared logistics and information channels, they can reduce the cost and risk of going global alone. At the same time, government departments at all levels should continue to increase financial support for foreign trade enterprises, expand the scale and coverage of export credit insurance coverage, optimize cross-border trade settlement methods, guide banking institutions to optimize overseas layout, and help foreign trade enterprises effectively enhance their ability to resist exchange rate risks and explore international markets. Openness brings progress, cooperation leads to win-win outcomes. China is a major trading partner of over 150 countries and regions, and achieved growth in imports and exports to more than 190 countries and regions in the first half of this year. Currently, a series of stable foreign trade policies in China are gradually taking effect, and China's economic and trade cooperation with many countries is constantly deepening. Jointly building the "the Belt and Road" countries, other member countries of the RCEP (Regional Comprehensive Economic Partnership Agreement), BRICS cooperation mechanism countries, etc., is becoming an important market for foreign trade enterprises to continue to cultivate. It can be foreseen that as China's trade with emerging markets becomes closer, new forms and models of foreign trade such as cross-border e-commerce, market procurement trade, digital trade, and green trade are expected to continue to release vitality, injecting new momentum into the development of diversified international markets and high-quality foreign trade. (New Press) (The author is the director of the International Market Research Institute of the Research Institute of the Ministry of Commerce)
Edit:Luo yu Responsible editor:Wang er dong
Source:people.cn
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