Since the 14th Five Year Plan, China has focused on improving the modern tourism industry system, promoting the deep integration of culture and tourism, accelerating the supply side structural reform of the tourism industry, and striving to achieve higher quality, more efficient, fairer, and more sustainable development of the tourism industry. From the continuous expansion of industrial scale and the emergence of new business models, to the vibrant vitality of "tourism+" and "+tourism", and to the further satisfaction of the multi-level and diversified needs of the people... The tourism industry has played its due role as a happiness industry, livelihood industry, and emerging strategic pillar industry, accelerating the transformation of a tourism powerhouse into a tourism powerhouse. To better empower economic and social development, the green field is bustling with people, and the surrounding areas are hard to find a room. Night market shops are bustling with fireworks... This summer, the number of tourists who come to Rongjiang, Guizhou under the name of "village supermarket" is still high. According to local statistics, on July 26th alone, this small southwestern city attracted over 180000 tourists from both inside and outside the province, achieving a comprehensive tourism revenue of 188 million yuan. Over the past two years since its inception, "village supermarkets" have continued to thrive and have played a significant driving role. Its story has become a microcosm of how tourism has deeply empowered economic and social development in recent years. In terms of quantity, the travel time and frequency of Chinese residents have significantly increased, and China's position as the world's largest domestic tourism market has become more stable. According to data from the Ministry of Culture and Tourism, in the first half of this year, the number of domestic residents traveling was 3.285 billion, a year-on-year increase of 20.6%; Domestic residents spent 3.15 trillion yuan on travel, a year-on-year increase of 15.2%. From a qualitative perspective, with the continuous expansion of the industry scale, tourism not only enriches people's lives but also boosts market confidence, driving consumption growth in transportation, accommodation, catering, retail, and other areas. It plays an increasingly important role in promoting economic transformation and upgrading, guiding the expansion of consumption, and other aspects. Since the 14th Five Year Plan, the Ministry of Culture and Tourism has responded to the new trend of transformation and upgrading of people's tourism consumption, adhered to the strategy of expanding domestic demand, promoted demand side management, and created a good atmosphere for tourism consumption. Organize the "China Tourism Day" activities carefully and carry out national cultural and tourism consumption promotion activities; To promote the implementation of the "Several Measures on Unleashing the Potential of Tourism Consumption and Promoting High Quality Development of the Tourism Industry"; From formulating policies to promote service consumption, ice and snow economy, further cultivate new growth points for prosperous culture, and tourism consumption, the comprehensive driving role of the tourism industry in the stable and healthy development of the economy is becoming increasingly prominent. Accelerating the deep integration of culture and tourism, the heat of summer is gradually dissipating, and the popularity of "Only Henan · Drama Fantasy City" located in Zhengzhou is not decreasing. This scenic area has no natural scenery or historical relics, but it attracts tourists from all over the country with 21 theaters and nearly a thousand actors creating a nearly 700 minute immersive performance. From June 2021 to the end of 2024, over 40 million people have come here to watch performances, with nearly 80% of them being from outside the province. By shaping tourism through culture and showcasing culture through tourism, the charm of the integration of culture and tourism is deeply felt in the phrase 'Only Henan, the City of Drama Fantasy'. Since the 14th Five Year Plan, China has actively promoted the integration of cultural and tourism formats, product integration, and market integration, making tourism more informative, interesting, and profound. In the development of advanced socialist culture, the cultural and tourism system strengthens the rational tourism development of major engineering projects representing the achievements of socialist construction, and deeply explores the spiritual connotations contained therein. In terms of inheriting revolutionary culture, we should integrate the great spirit of building the Party and the people, as well as the great spirit formed through the struggle of the Party and the people in various historical periods, into the design, exhibition, and interpretation experience of the route. The number of A-level red tourism scenic spots and tourist reception have been increasing year by year. In promoting excellent traditional Chinese culture, we actively build national cultural parks, support museums, cultural centers, libraries, art galleries, intangible cultural heritage museums, bookstores and other cultural venues to enhance their tourism and leisure functions, and promote the organic integration of intangible cultural heritage into tourism products and routes. The number of traditional cultural scenic spots has increased from 2064 in 2012 to over 4000, with an average annual growth rate of 8%. Today, national cultural parks, archaeological site parks, historic and cultural cities, ancient towns and neighborhoods, museums, memorial halls, libraries, cultural centers, intangible cultural heritage and folk customs, concerts, and concerts have become increasingly important tourism scenes. New works, projects, and formats that integrate culture and tourism continue to emerge, responding to the new requirements of the contemporary tourism industry to 'benefit the people with culture and tourism'. ”Dai Bin, President of China Tourism Research Institute, said. Continuously adding color to the people's beautiful life. Looking out the window at the Tianshan Mountains, stepping out is a grassland. The Nalati Tourist Resort, a national level tourist resort in Yili, Xinjiang, is exactly what many people think of as "poetry and distant places". This summer, Nalati Nianhua Bay Ha Yin Sai Folk Customs Resort officially opened, featuring an immersive vacation experience of "grassland characteristic folk customs". Tourists from all over the world live a "slow life" here, listening to winter beer, tasting horse milk wine, and enjoying folk customs. During the 14th Five Year Plan period, China has fully entered the era of mass tourism. Tourism has become an important way of life, learning, and growth, and an important part of the people's aspirations for a better life. Based on diversified, personalized, and high-quality demands, the cultural and tourism departments have carefully created high-quality scenic spots, cross regional tourism products, and boutique tourism routes in recent years, and increased the cultivation of leisure and vacation products such as resorts, leisure blocks, and key rural tourism villages and towns. As of now, there are 16500 A-level tourist attractions, 300 classic red tourism scenic spots, nearly 900 national and provincial-level tourist resorts, over 700 national and provincial-level tourist and leisure blocks, and more than 9500 key rural tourism villages and towns in China. Since 2021, 15 villages have been selected as the "Best Tourist Villages" by the United Nations Tourism Organization, ranking first in the world in total. The relevant person in charge of the Ministry of Culture and Tourism stated that they are promoting the implementation of the Strong Foundation and Renewal Action for tourist attractions in various regions, enriching product supply according to local conditions, strengthening the micro transformation and refinement of scenic spots and service facilities, improving the convenience, safety and comfort of scenic spots, and better meeting the increasingly diversified tourism needs of the people through the revitalization development of scenic spots, and better supporting the high-quality development of the tourism industry. (New Society)