Dressed in a simple cheongsam and holding a delicate round fan, German girl Leia strolls through the ancient water town of Suzhou, Jiangsu. The bluestone road winds forward, with the river reflecting the white walls and black tiles. She occasionally stops to appreciate it, not just for taking photos. "I want to truly enter here and experience traditional Chinese culture," she said. During the peak season of summer tourism, foreign tourists come across mountains and seas, no longer satisfied with just a superficial glance, but eager to deeply touch the three-dimensional and colorful China. Where are their footsteps swimming towards? What new trends have emerged in inbound tourism? My South African friend is coming to China soon and wants to see the popular 'Su Chao'. I am planning to take him to experience the football carnival atmosphere! ”Nanjing international student Matthews said. More and more foreign tourists are stepping out of card style sightseeing and turning to personalized and in-depth experiences, such as experiencing intangible cultural heritage weaving in Mosuo households in Yunnan, making ceramics with embryo drawing in Jingdezhen, and learning embroidery techniques in Suzhou. Performances, ball games, exhibitions, and delicious food have all become reasons for foreign tourists to come to China. ”The person in charge of Suzhou Heping International Travel Agency said that foreign tourists are now keen on planning "multi stop" itineraries, and the proportion of individual group buying has increased, the radius of travel has expanded, and the length of stay has become a significant feature. Tourism demand is gradually shifting from "visiting popular attractions" to theme tours, in-depth tours, and customized tours. The "Chang'an Twelve Hour Theme Block" launched by Shaanxi is in line with this demand. Through Hanfu tourism photography, interactive performances, and intangible cultural heritage experiences, the block allows tourists to "travel" back to Chang'an during the prosperous Tang Dynasty. The costumes and scenery are so stunning, I want to personally experience that atmosphere! "Lia said. From light shows to drone performances, from wearing VR glasses to "intimate interaction" with robots, foreign teenagers are particularly interested in China's cutting-edge technology during the summer study tour craze. An operator from a research institution in Jiangsu introduced that currently, AI themed research classes are highly sought after in the inbound research market, and "many foreign students are curious about the application of AI technology in fields such as autonomous driving". "Many foreign tourists put forward the need to visit electric vehicle factories and Internet technology companies, hoping to visit them on the spot and have a more comprehensive understanding of China's scientific and technological development strength. ”Zhou Zhanfeng, Director of the European Market Department of the Immigration Department of China International Travel Service Corporation Limited, said. In addition, the trend of "China buying" is booming. Beijing Xiushui Street, Shenzhen Huaqiangbei and other commercial districts have become popular destinations for foreign tourists to "go shopping". From fashionable clothing and trendy toys to high-end electronic products, the shopping list is becoming increasingly diverse. According to incomplete statistics, Huaqiangbei received over 7000 foreign tourists per day this summer. Products that are innovative, distinctive, and have high technological content are the most favored. Why do foreign tourists prefer to slow down and experience in China when their charm is seen and convenience is upgraded? Industry insiders interviewed stated that the profound cultural heritage of China and the achievements of modern technology are increasingly being seen and recognized overseas. Associate Professor Gong Yanfang from the School of Journalism and Communication at Sun Yat sen University believes that under the promotion of overseas social media and the "internet celebrity" effect, Chinese culture has achieved global "breakthrough" dissemination. The popularity of AI technology, hip-hop IP, and domestic games has further stimulated foreigners' great curiosity and desire to explore China. The "Made in China" that has gone abroad has also opened up new dimensions for tourism attraction. The supply chain system of China's manufacturing industry is well-established, and its competitiveness in the global market continues to strengthen, "said Zhang Chunlong, director of the Social Policy Research Institute of Jiangsu Academy of Social Sciences. The dual advantages of high quality and high cost-effectiveness make foreign tourists willing to continue to come to China to" shop for good goods ". Summer vacation coincides with the traditional peak of travel in major tourist destinations such as Europe, America, Japan, and South Korea. As the good reputation of Chinese tourism continues to spread on overseas online platforms, China with diverse experiences has become the preferred destination. Various regions are also keenly seizing business opportunities and making efforts to innovate tourism products. Beijing has launched characteristic Hu Tong tours, central axis cycling tours, and urban night tours; Yunnan relies on abundant natural and cultural resources to develop characteristic routes such as ecological health and outdoor exploration; Guangxi has incorporated tropical fruit picking into its themed tour routes, adding fun and fireworks to the journey. Accelerate the construction of three-dimensional service networks in many places, and constantly improve the travel experience for foreigners. When traveling in Shenzhen, I usually take a taxi, and the intelligent translator makes our travel more convenient. ”Indian passenger Sachin said. In Shenzhen, many buses and "little yellow hat" taxis are equipped with AI intelligent translators. This palm sized device can support millisecond level translation of more than 140 languages, allowing more foreign tourists to receive "zero time difference" native language level services when asking for directions, purchasing tickets, and sightseeing. The coverage of external card POS machines has increased, and the mobile payment function continues to be upgraded. Many regions have achieved "just touch" payment; Zhejiang launches smart service platform 'Hi You'; Nanjing is creating the "Le You Card", which includes convenient payment, smart travel and other functions... The supporting services for inbound tourism are continuously improving, allowing more inbound tourists to "enter" and "travel well". Continuously building a strong magnetic field for inbound tourism, inbound tourism is booming, not only showcasing China's three-dimensional diversity and vitality to the world, but also injecting new momentum into expanding domestic demand. Experts suggest that it is necessary to seize the trend of individual and young tourists coming to China, and create a "strong magnetic field" that continuously releases attraction. Enriching tourism routes and scenes is key. Zhou Zhanfeng suggested that diversified inbound tourism products should be customized according to the characteristics of tourists' needs from different countries and regions, and the regional cultural advantages should be accurately matched with the needs of overseas tourists. Foreign tourists generally prefer places full of smoke and fire, such as night markets and markets, which allow them to get closer to local life and be willing to stay longer. At the same time, various regions can use visa free policies to integrate cultural and tourism resources of surrounding cities, create comprehensive scenes that integrate tourism, shopping, culture, sports, and health, and encourage tourists to deeply experience local lifestyles. It is also crucial to improve the supporting service system and solve the "travel troubles". Ni Sinio, a lecturer at the Youth College of Guangdong Hong Kong Macao Greater Bay Area, Guangdong Youth League School, suggested that the multilingual Internet platform should be further promoted to achieve one click links to service ports such as transportation, accommodation, catering, shopping, and scenic spots, so that foreign tourists can "travel in China with one mobile phone"; Continuously optimizing mobile payment, foreign language translation, digital navigation and other services to make the journey smoother and more comfortable. In the consumer sector, current tax refund stores are mainly concentrated in first and second tier cities, and the coverage rate of foreign card payment acceptance is relatively low in some cities. Experts suggest further relaxing the registration requirements for tax refund shops; At the same time, more high-tech products, specialty foods, ethnic crafts, etc. will be included in the list of departure tax refunds and "buy and refund", and a new batch of "Chinese gifts" will be developed and certified. In response to the trend of inbound study tours, industry insiders have proposed to strengthen the cultivation of professional talents who are familiar with the cultural background of the source market and possess cross-cultural communication skills; Further open up cooperation channels between schools, enterprises, and travel agencies, encourage high-tech enterprises, research institutions, and other institutions to receive study groups, continuously enrich product supply levels, and continue to create a "new magnetic field" for inbound tourism. (New Society)