Economy

Multiple regions' efforts to stabilize the real estate market through the "Golden September and Silver October" policy

2025-08-25   

The traditional "Golden September and Silver October" real estate sales peak season is approaching, and the real estate industry is once again receiving market attention. Since the beginning of this year, the central and local governments have continued to make efforts at the policy level to promote the stabilization of the real estate market. According to statistics from the China Academy of Sciences, in the first seven months of this year, over 370 real estate related policies were introduced across the country. The combination of real estate policies has achieved positive results. According to data from the Ministry of Housing and Urban Rural Development, the total volume of new and second-hand housing transactions in China increased year-on-year in the first half of the year. Li Yujia, Chief Researcher of Guangdong Housing Policy Research Center, told reporters that promoting the real estate market to stop falling and stabilize is one of the key tasks of the government's work this year. Real estate, as a major consumer good, plays an extremely important role in strengthening the domestic circulation and fully stimulating consumption potential. At the central level, the 9th plenary session of the State Council held on August 18th called for the adoption of effective measures to consolidate the stabilizing trend of the real estate market, promote the renovation of urban villages and dilapidated houses in conjunction with urban renewal, and release the demand for improvement through multiple measures. At the local level, some cities have introduced incremental policies to support the real estate market. For example, the Suzhou Housing Provident Fund Management Center recently issued a notice on further expanding the scope of housing provident fund use, which will come into effect on September 1, 2025. It involves optimizing the criteria for determining the number of times housing provident fund loans are used, lowering the down payment ratio of housing provident fund loans, and other policy contents. In addition, many regions have stated that they will continue to make efforts to promote the real estate market to stop falling and stabilize. The relevant person in charge of the Real Estate Market Supervision Department of the Housing and Urban Rural Development Department of Guangxi Zhuang Autonomous Region recently stated that Guangxi will lead the upgrading of housing consumption with the supply of "good houses", improve the mechanism for digesting existing houses and housing purchase support policies, effectively and orderly promote the acquisition of existing houses, innovate the use of consumption scenarios and housing utilization methods such as "culture and tourism+housing purchase" and "sports+housing purchase", actively and steadily promote investment stabilization and recovery, and make greater efforts to promote the real estate market to stop falling and stabilize. Hengyang, Hunan held a special meeting of the municipal government on August 21 to study measures to promote the stabilization of the real estate market. The meeting proposed to strengthen organizational leadership, continuously focus on the development and changes of the real estate market, timely optimize, adjust, and improve relevant measures, and continuously inject vitality into the real estate market. Yan Yuejin, Vice President of Shanghai E-house Real Estate Research Institute, believes that the work of "stabilizing the real estate market" is still important and urgent. The current period is a new important window for real estate companies to reduce inventory, and it is also a critical period for boosting housing sales. It is necessary to use the traditional peak season of "Golden September and Silver October" to do a good job in matching housing supply and demand. From the perspective of policy trends in various regions, it is expected that local policy documents related to the renovation of urban villages will be accelerated in September. Key areas such as rail transit lines, concentrated areas of universities, concentrated areas of industries, and large-scale urban villages will be the focus of continuous renovation in various regions in the future. Li Yujia expects that in the future, various regions will further implement existing policies, such as strictly implementing the "Residential Project Standards", promoting the sale of existing houses, and combining urban renewal to promote the transformation of urban villages and dilapidated houses, injecting effective supply into the market. (New Society)

Edit:Yao jue Responsible editor:Xie Tunan

Source:Securities Daily

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