Striving to achieve a win-win situation between businesses and tourists, wealth creation and tourism, is not only a topic of consumption and tourism, but also a development issue that highlights the people-centered value orientation. Many years ago, I went to an ancient village in southern Anhui to visit. Due to the layout of the houses resembling the Eight Trigrams, it was easy to get lost. Therefore, I invited a local person to be my tour guide and even went to her house to taste rural cuisine. Throughout the journey, the total cost of sightseeing and meals was less than 100 yuan. Both the guest and the host are delighted. During the peak tourist season, there are always individual incidents of double loss caused by disputes over interests. From the "magic weighing" of seafood stalls to the "yin-yang menu" of catering merchants, from the "sky high price rooms" of scenic spot homestays to the hidden consumption of chartered cars and boats, some merchants' tactics of overcharging customers make it difficult for tourists to guard against. Strictly punishing illegal and irregular behaviors such as swindling, cheating, passing off inferior goods as good, and inflating prices, maintaining the order of the tourism market, and allowing consumers to have no worries and dare to consume, is the responsibility that the "responsible government" must shoulder. In addition to regulatory enforcement at the end of consumption, resolving disputes between businesses and tourists, ensuring mutual peace between businesses and tourists, and promoting tourism and prosperity, it is also necessary to focus on leveraging market mechanisms, improving profit sharing channels, and strengthening high-quality supply to create a trustworthy and standardized tourism market. The tourism industry is an important pillar for stabilizing employment and promoting income growth. Transforming the "scenery at the doorstep" into "income in the pocket" and turning green mountains and rivers into mountains of gold and silver is the aspiration of many rural residents. Guiding and promoting the transformation of small and micro business entities such as rural tourism and small shops that operate in a homogeneous and extensive manner towards standardized management, quality operation, and differentiated development is the key to breaking through the situation. For example, promoting the linkage between scenic villages and village enterprises, and replacing individual efforts with unified management. For example, strengthening brand awareness and integrity awareness, guiding businesses to operate in compliance with the law, and jointly maintaining reputation and word-of-mouth. Merchants and tourists respectively represent supply and demand. Merchants should abandon the idea of "cutting off customers" and provide more differentiated products and value-added services. Only then can tourism consumption unleash its potential and businesses' profits improve. To optimize the supply side, the government should also strengthen planning and guidance, promote enterprises to play a leading role, innovate cultural and tourism consumption formats and scenarios, create competitive cultural and creative products, and form new growth points for service consumption. If the market is cultivated well, it can not only absorb more labor employment and expand the beneficiary group, but also create effective demand with high-quality supply, promoting the realization of a higher level of dynamic balance between supply and demand. We are currently focusing on boosting consumption, expanding domestic demand, and promoting rational and quality consumption. Tourists and businesses are not a zero sum game. Tourists and businesses must face each other and respect each other in order to achieve a balance between rights and benefits. At the same time, it should be noted that the tourism and related industries may inevitably experience product and service premiums due to factors such as store rent, difficult supply, and peak season adjustments. As long as this premium is within a reasonable range, it should not be labeled as "inflated price" or even "customer exploitation". Tourists also need to empathize with the difficulties faced by operators and understand their needs. For example, when you see fruits and melons unsold during an outing, you can easily buy more and bring them back. For example, when it comes to seaside tourism, it is not easy to go out to sea for fishing during strong winds, and it is inevitable that seafood prices will rise on the same day. Tourism consumption can also release warmth and transmit positive energy. There should be more understanding and tolerance between tourists and businesses, mutual understanding and support, which is conducive to creating a harmonious consumption relationship. Striving to achieve a win-win situation between businesses and tourists, wealth creation and leisure activities, is not only a topic of consumption and tourism, but also a development issue that highlights the people-centered value orientation. Only when the goals of increasing people's income, making enterprises profitable, and providing comfort for tourists are compatible with each other can the value of benefiting the people be realized. (New Society)