Sci-Tech

The AI film and television effects in Deqing, Zhejiang are beginning to show

2025-08-20   

Get ready, shoot! "With the director's command, thousands of sharp arrows shot straight at the" Qiantang Tide Head "generated by digital technology on the monitor. Subsequently, the staff lightly tapped the control panel, and the arrow rain turned into a sky full of flowers. The artistic conception of "flowers blooming on the roadside, slowly returning home" flowed slowly in the light and shadow... "Achieving minute level conversion of scenes in the studio is exactly the innovative ecology brought by Deqing Bocai AI Virtual Film and Television Base to film and television production. ”Xu Jifeng, the chief director of the Zhejiang produced documentary "Wu Yue Guo", couldn't help but sigh that through the emerging film and television filming technology of virtual production, the details of "Qian Wang Shooting Tides" can be restored one by one, reshaping the epic feeling that is difficult to replicate in real shooting. At the same time, filming 18 large-scale scenes and scenes with a wide span in 6 days is unimaginable on traditional film sets. In recent years, Deqing County in Zhejiang Province, located in the Hangzhou Jiaxing Huzhou Plain, has actively embraced the wave of digitization and intelligence, focusing on the cutting-edge fields of "film and television+digital technology" with "culture+technology" as the core engine. Starting from September 2022, relying on the innovative ecology and talent advantages of the "Zhejiang University of Technology Innovation Economic Circle", the county has laid out the Moganshan AI Film and Television City at a high starting point in Kangqian Street, launching a package of service policies aimed at creating a future film and television industry highland supported by cutting-edge technologies such as artificial intelligence and virtual production, and exploring a path for high-quality development of a professional, digital, and international modern film and television industry. The reporter walked into the Bocai AI Virtual Film and Television Base located in Moganshan AI Film and Television City. It has 5 LED virtual studios, 2 real-time high-speed rehearsal studios, and complete supporting facilities throughout the entire process. Especially, it is equipped with the world's largest single LED studio with an area of 5000 square meters, which is the world's first high standard, large-scale, fully integrated virtual film and television production base. Its attraction to upstream and downstream enterprises and radiation to the industrial ecology are gradually highlighted. A whole movie can be filmed in one studio, saving 85% of the cost of setting up scenes and increasing efficiency by three times compared to traditional film production. ”Guo Zhiwei, the leader of the virtual on-site team at Deqing Bocai AI Virtual Film and Television Base, introduced that virtual production is a production method that combines virtual scenes with real production. Through virtual production technology, physical space is no longer a limitation for shooting, and there is no need to wait for uncontrollable post production effects. The final shot is taken on site. Nowadays, well-known cultural and technological enterprises such as Bocai Media, Perfect World, and Lingban Technology have entered the film and television city, attracting more than 40 high-quality film and television cultural enterprises, achieving a breakthrough in the industry from scratch to strength, and the "chain owner" effect of the industrial chain has begun to emerge. Xu Dingfu, Deputy Minister of the Propaganda Department of Deqing County Committee, introduced that Deqing is promoting the construction of a modern film and television production system that complements "real shooting+virtual shooting". On the one hand, fully utilize the diverse landscape resources such as mountains, rivers, ancient towns, and rural areas in Deqing to create distinctive real-life shooting scenes; On the other hand, actively promoting the application of Bocai AI virtual film and television base in the film industry. At the same time, a preferential policy will be introduced for film and television companies to shoot for free in county-level state-owned tourist attractions, and cooperative filming services will be provided as needed. In addition, Deqing continues to iterate its talent policies, fully leveraging the advantages of "screenwriter village" and "writer village" talent introduction, Zhejiang University of Technology and Perfect World talent cultivation, and industrial project talent gathering, to promote enterprises from innovation "main body" to innovation "main force". For example, Zhejiang Ni Wan Xing Cultural Communication Co., Ltd. spent 8 months producing the most difficult "torrent battle" scene in "Ne Zha: The Demonic Children Roar in the Sea", demonstrating the breakthrough of Chinese film industry technology; Hangzhou Lingban Technology Co., Ltd. innovates cultural and tourism experiences using "AI+AR" eyewear technology. Currently, the increasingly perfect industrial ecology and strong "culture+technology" atmosphere have made Moganshan AI Film and Television City a new hotspot for artistic creation and production. The settled enterprises have participated in the production of more than 30 film and television works. Since 2022, Deqing has successfully held more than 10 featured events, including Moganshan AI Film Summit, 2024 "the Belt and Road" and BRICS XR Virtual Production (Film and Television) Production Technology Innovation Competition. At present, works such as the movie "Dream Chaser" and the TV series "Zizhi Tongjian" are being filmed and produced at Moganshan AI Film and Television City, a "future film and television technology new city" full of innovative vitality, which is accelerating its rise. (New Society)

Edit:Momo Responsible editor:Chen zhaozhao

Source:Economic Daily

Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com

Recommended Reading Change it

Links