According to online platform data, as of 2:28 pm on August 18th, the summer box office (including pre-sales) of the 2025 film market has exceeded 10 billion yuan. Nanjing Photography Studio, Langlang Mountain Monster, Chang'an Litchi, Jurassic World: Rebirth, and Luo Xiaohei's War II ranked among the top five box office hits during the release period, with domestic films occupying four spots and leading the box office strongly. As of 19:00 on August 18th, the box office of movies this year has exceeded 37.3 billion yuan. This summer season is full of momentum! ”Chen Jin, a data analyst for Lighthouse Professional Edition, said that there are still more than ten days left until the end of the summer season, and the total box office is expected to surpass last year ahead of schedule, laying a solid foundation for the annual box office target of 50 billion yuan. On August 18th, the film and television sector of the A-share market performed well, with Huazhi Digital Media and Huace Film and Television rising by 20% to the limit up; Ciwen Media and Huanrui Century hit the daily limit up; On the Hong Kong stock market, Ningmeng Film and Television rose over 21%. Industry insiders believe that with the help of multiple favorable factors, the film and television industry is expected to bottom out and rebound. The summer box office has exceeded 10 billion yuan. According to the Cat's Eye Professional Edition, as of 19:00 on August 18th, the box office of movies this year has reached 37.377 billion yuan, with a total of over 860 million viewers and over 92.05 million screenings. Cat Eye Entertainment market analyst Lai Li told reporters that the market performance in the first half of this summer was relatively lukewarm, with imported films performing better than domestic films overall. In the latter half of the year, domestic films began to gain momentum, with several relatively large-scale films such as "The Litchi of Chang'an" and "Nanjing Photography Studio" being released one after another. This not only boosted the viewing popularity of the entire market, but also boosted the performance of the daily market. As of August 18th, the summer season of 2025 has exceeded 100 million yuan in daily box office revenue for 32 consecutive days. In terms of the types of summer films, there is a positive pattern of diverse genres. 153 released films cover diverse genres such as history, animation, comedy, costume, action, sports, suspense, plot, war, crime, etc., meeting the viewing needs of different audiences. It is worth mentioning that 'Little Monsters of Langlang Mountain' has become a 'dark horse' in this summer season. After more than two weeks of release, its cumulative box office has historically exceeded 1 billion yuan, topping the Chinese film history two-dimensional animation box office chart. Chen Jin believes that from the 3D animation "Ne Zha: The Demonic Children Roar in the Sea" during the Spring Festival to the current "Little Monsters on Langlang Mountain", it fully confirms the breakthrough progress of China's animation industry in terms of aesthetic height, industrial level, narrative core, and creative mode. The trend in the animation industry is still continuing, and both the market and the audience are full of confidence and expectations for the future development of the Chinese animation industry. ”Lai Li said. This summer, many films such as "Nanjing Photography Studio," "Little Monsters on Langlang Mountain," "The Battle of Luo Xiaohei 2," "Wind Hunting and Shadow Chasing," and "Stage" received ratings above 8 on Douban. The number of high scoring and excellent films has significantly increased compared to previous years, and their reputation has continued to spread after their release, with many films receiving higher ratings after their release, "said Chen Jin. High quality content has boosted box office growth. After entering July, the overall box office rose for three consecutive weeks on a year-on-year basis, and for three consecutive Sundays, the box office experienced a reverse decline, which reflects a significant increase in audience enthusiasm for watching movies. Confidence in the film and television industry is expected to rebound. From Beijing Midsummer Film Carnival to Shanghai's "Le Ying Shanghai" movie consumption vouchers, many places have attracted more audiences to enter cinemas through measures to benefit the people through movie consumption since the beginning of this year. At the same time, multiple cinemas are linked to key commercial districts and complexes, allowing small movie tickets to bring more spillover effects and creating a new integrated consumption ecology of "watching movies before strolling". China International Capital Corporation (CICC) stated that the demand for watching movies in August has rebounded, and it is recommended to focus on the box office performance of key films and the profit elasticity brought by the commercialization of IP derivatives. Zhongtai Securities believes that with the abundant supply of high-quality films this summer, the film summer season is expected to achieve good performance. It is optimistic about the multi-dimensional investment opportunities in film content reserve related companies, cinema online channels, online ticketing platforms, and film copyright operations during the summer season. In this summer's popular films, there are figures of listed companies. Among them, the main producer of "Nanjing Photography Studio" is Chinese cinema, while companies such as Happy Blue Ocean, Hengdian Film and Television, Wanda Film, Shanghai Film, and Beijing Culture are the producers and co producers. The movie 'Little Monsters of Langlang Mountain' is mainly produced by Shanghai Film Group, and is produced and co produced by Maoyan Entertainment, Chinese Film, Bilibili, and others. Behind the highly acclaimed and box office success of "Catch the Wind and Chase the Movie" upon its release on August 16th are companies such as iQiyi Pictures and Damai Entertainment. The research report on the film market in the first half of 2025 released by Top Data shows that the number of recorded films in the first half of this year has significantly declined year-on-year, with a shortage of popular and strong films and a serious increase in market box office concentration. However, the performance during the summer season undoubtedly boosted industry confidence, and high-quality supply is expected to bring new growth to the film and television industry. In January of this year, the General Office of the State Council issued the "Several Economic Policies on Promoting High Quality Development of Culture", proposing to improve the ability of cultural originality and focus on supporting high-quality creations in literature, art, news, publishing, film and television, animation and other fields. Huaxi Securities believes that the film and television industry is standing at the intersection of supply recovery and confidence recovery, which is expected to drive the entire content industry into a virtuous cycle of "gradual supply recovery - audience demand release - performance improvement - valuation recovery". The summer season is gradually coming to an end, and upcoming films include "Death is Coming: Bloodline Curse", "The Runaway", "Green Snake", "A Cloud Like You", "Dragon Action (Special Edition)", etc. I hope these films can achieve better results than expected, adding another flame to the heat of this summer season, "said Lai Li. (New Society)