The 2025 Global Soft Power Index report shows that China's soft power ranking has jumped from third globally in 2024 to second, achieving significant growth in six of the eight pillars and two-thirds of specific indicators. Soft power reflects the cohesion and vitality of a country based on its culture, as well as the attractiveness and influence it generates. In recent years, from "Ne Zha 2" topping the global box office chart to "Black Myth: Wukong" winning the International Game Award; From deeply exploring AI models to stunning the world, to attracting global tourists with "China tourism" and "China shopping", China not only reshapes the global landscape with its economic takeoff, but also enriches the world with its increasingly powerful soft power. The continuous improvement of gravity and the rapid enhancement of China's soft power rely on the attractiveness and innovation of Chinese culture. In recent years, China has been deeply implementing the project of inheriting and developing excellent traditional Chinese culture, promoting the creative transformation and innovative development of excellent traditional Chinese culture, and constantly polishing the Chinese cultural card. Relying on highly cultural symbolic national image symbols such as the Great Wall, Grand Canal, Long March, Yellow River, and Yangtze River, the construction of national cultural parks has moved from top-level design to in-depth practice. By integrating cultural heritage, innovating management mechanisms, and promoting the integration of culture and tourism, national cultural parks have safeguarded the roots of Chinese civilization and become an important carrier for showcasing China's image and consolidating the spirit of the Chinese nation. The "new three types" of culture, including web dramas, online literature, and online games, have gained fans among overseas consumers. As of the end of November 2024, the overseas portal of China Literature Group, WebNovel, has launched approximately 6000 translated works of Chinese online literature, with a cumulative overseas visiting user base of nearly 300 million; The number of overseas applications for micro dramas has exceeded 300, with a cumulative global download volume of over 470 million times, and products covering more than 200 countries and regions; In 2024, the sales revenue of China's self-developed games in the overseas market will reach 18.557 billion dollars, especially the popularity of mobile games represented by Genshin Impact and 3A games represented by Black Myth: Wukong, which will bring opportunities for domestic self-developed games to go abroad. The three major digital cultural carriers of online dramas, online literature, and online games have broken down cultural barriers through innovative expression, technological empowerment, and industry collaboration. They have not only achieved a leap from "going out" to "going in", but also become a key force in demonstrating the appeal, dissemination, and industrial competitiveness of Chinese culture, showcasing a Chinese image that is both profound and full of innovative vitality to the world. In recent years, Chinese culture has undergone a transformation from exporting a single product to building an ecosystem, and from showcasing traditional culture to resonating with modern values. The Chinese trendy game brand Bubble Mart opens up overseas markets with cultural resonance and product innovation; The small red book on the lifestyle platform shows the trend and consumption culture of China and is attracting more and more western users. These vivid cases not only achieved commercial success, but also promoted the three-dimensional enhancement of Chinese cultural influence, injecting new vitality into the global cultural trade pattern. The thriving vitality of the Chinese cultural and tourism market is a concrete expression of cultural attractiveness. The latest data from the Ministry of Culture and Tourism shows that in the first half of 2025, the number of domestic residents traveling reached 3.285 billion, a year-on-year increase of 20.6%, and the total consumption exceeded 3.15 trillion yuan. At the same time, the outbound tax rebate sales and tax rebates of overseas tourists in China increased by more than 90%. The number of visa free inbound foreigners reached 13.64 million, accounting for 71.2% of the total number of inbound foreigners. In recent years, China's development concept has become a widely recognized international public good. The various development training courses held in China have attracted enthusiastic applications from friends from developing countries; When visiting China, many political parties and governments of other countries have to squeeze out time from their tight schedules to "go to the countryside" and "enter villages", hoping to hear more stories of China's development. Currently, the world is facing multiple challenges such as weak growth, imbalanced distribution, social fragmentation, and environmental degradation. China's development philosophy and related practices have created two miracles of rapid economic development and long-term social stability, providing useful insights for solving these development challenges. ”Liu Yue, Deputy Director of the Institute of Foreign Economic Research of the National Development and Reform Commission, said that China has embarked on a completely different path of modernization from the West, demonstrating a new "gameplay" of "upgrading and fighting monsters" on the development path. These Chinese experiences, based on their own national conditions, have both emotional resonance and practical feasibility for countries facing similar development challenges, becoming an important reference frame for transitional economies to overcome development difficulties. Transitioning from "poverty alleviation" to "rural revitalization", all 800 million impoverished people in China have been lifted out of poverty, and by 2024, the per capita disposable income of rural residents in poverty-stricken counties will increase by 24.7% compared to 2021... This is not only a shock to the numbers, but also a possibility for more countries to see a "comeback". Uzbekistan has piloted the promotion of China's poverty reduction experience in various states and cities across the country, resulting in a gradual decrease in the number of impoverished people in the country; The fourth largest population in Thailand, Khon Kaen, has drawn inspiration from China's concept of targeted poverty alleviation and achieved significant results. Local officials have stated that China has not only made the world aware of the importance of targeted poverty alleviation and the possibility of poverty alleviation, but also provided the courage and experience to solve poverty problems. Under the pressure of global climate crisis and green transformation, China's concept of "green mountains and clear waters are as valuable as mountains of gold and silver" has been highly recognized by the international community for balancing the environment and development with a green economy. Eric Solheim, former Deputy Secretary General of the United Nations and former Executive Director of the United Nations Environment Programme, particularly appreciates China's green transformation path of coordinating ecological governance and economic development, and has repeatedly quoted the "Two Mountains Theory" to introduce China's green development experience to the international community. Former Senior Minister and Special Advisor to the Prime Minister of Ethiopia, Alkabe Okebe, stated that China is doing its best to share its green development experience with African countries and provide practical support such as technology and capacity building for Africa to embark on a path of green and sustainable development. Faced with a new round of technological revolution and industrial transformation, emerging economies and developing countries urgently need to seize strategic opportunities and achieve "overtaking on the bend". China has once again set an example by continuously exploring new economic drivers through the development of new quality productive forces. From the global popularity of the "New Three Types" made in China, the emergence of DeepSeek, and the gathering of robots to refresh cognition... China's innovation vitality continues to emerge, attracting more and more international people to actively explore the "roadmap" of China's scientific and technological innovation. Last year, more than 10 foreign heads of state and government visited the innovation capital Shenzhen to visit technology companies. Providing Chinese wisdom As a responsible developing country, China has always closely linked its own destiny with the destiny of people in other countries, and has continuously contributed Chinese wisdom to global development. Its international influence, charisma and shaping power have significantly improved. At this turning point in history, facing the question of "what kind of world to build and how to build this world", China has put forward the concept of building a community with a shared future for mankind. This important concept is strategically guided by the implementation of global development initiatives, global security initiatives, and global civilization initiatives, advocating for an equal and orderly world multipolarization and inclusive economic globalization, once again demonstrating the image of a responsible major country that upholds justice in the chaos of the world and takes responsibility in major critical moments. "The concept of building a community with a shared future for mankind transcends the boundaries of nations, countries and ideologies. It implies the common well-being of people all over the world, and shows broad human feelings and a strong sense of responsibility. ”Wan Zhe, a researcher at the the Belt and Road Institute of Beijing Normal University, said. Currently, the concept of building a community with a shared future for mankind has been included in UN resolutions for 8 consecutive years, and has been repeatedly included in multilateral mechanism resolutions or declarations. Since the proposal of the three major global initiatives, they have also received positive responses and support from more than 100 countries and regional international organizations. UN Secretary General Guterres stated that the concept of building a community with a shared future for mankind and the three major global initiatives "reflect China's commitment to multilateralism and support for the United Nations". Former Ecuadorian President Lasso stated that China's concept of building a community with a shared future for mankind points the way for the world to explore the path of freedom and peace. China not only presents a beautiful vision, but also has wisdom on how to implement it. Wan Zhe said that as an important practical platform for building a community with a shared future for mankind, the "the Belt and Road" initiative, adhering to the Silk Road spirit of peace and cooperation, openness and inclusiveness, mutual learning, mutual benefit and win-win results, adheres to the principle of joint consultation, joint construction and sharing, creates a new model of global cooperation, constantly enriches the concept of international economic cooperation and the connotation of multilateralism, and provides important solutions and ways to promote world economic growth and achieve common development. From the institutional construction of the "the Belt and Road" International Cooperation Summit Forum, to the establishment of a multi field cooperation standard system covering project financing, environmental assessment, data security and other areas, to the construction of a new platform for multilateral and bilateral cooperation in emerging areas such as green and innovation... The joint construction of the "the Belt and Road" has become a road of global common prosperity, constantly providing a new paradigm for international cooperation, and taking practical action to spread the concept of a community with a shared future for mankind in the hearts of people around the world. At present, as the world enters a new period of turbulence and change, with increasing instability and uncertainty, these Chinese plans are based on the common interests of all mankind, and have won widespread international praise for China's great power responsibility. In recent years, multiple international surveys have shown that the international community's positive attention to China is continuously increasing, shifting from "optimistic about China" to "trusting China". Looking towards the future, China will continue to participate in global governance with unprecedented breadth, depth, and intensity, blending and learning from different civilizations, providing wisdom and inspiration for responding to changes in the times, and contributing to the lasting prosperity of human society. (New Society)