Economy

The real estate policy continues to optimize, and many cities are accelerating the deployment of urban renewal through the implementation of new policies

2025-08-18   

China's urbanization is shifting from a period of rapid growth to a period of stable development, and urban development is shifting from a stage of large-scale incremental expansion to a stage mainly focused on improving stock quality and efficiency. The Central Political Bureau meeting held in July called for the implementation of the spirit of the Central Urban Work Conference and high-quality urban renewal. The reporter noticed that since the beginning of this year, various regions have continuously optimized their real estate policies, vigorously promoting the real estate market to stop falling and stabilize. At the same time, we will accelerate the deployment of urban renewal and continuously promote the optimization of urban structure and the transformation of kinetic energy. Experts say that urban renewal has become an important turning point in urban development. Carrying out urban renewal can help improve the quality and efficiency of existing resources, activate domestic demand, continuously consolidate the stable situation of the real estate market, and promote the transformation and upgrading of the real estate industry. Recently, the continuous optimization of real estate policies in multiple regions has helped the real estate market to undergo a profound transformation from incremental expansion to stock revitalization, and promote the market to stop falling and stabilize. On August 15th, Hainan Province released a new policy on the real estate market, proposing to steadily and orderly promote the purchase of existing commercial housing for use as affordable housing; On August 13th, Tianjin launched a new measure to purchase existing houses and withdraw housing provident fund for down payment; On August 8th, Beijing issued a new policy on the real estate market, which no longer limits the number of properties that eligible families can purchase outside the Fifth Ring Road in Beijing; Recently, the first special policy for updating commercial buildings in Shanghai has been implemented nationwide; The guidance on independent renovation and renovation of old residential areas in Xiamen has been officially implemented... "It is not only beneficial for the real estate outside the Fifth Ring Road in Beijing, but also for the real estate inside our Fifth Ring Road. On the day of the implementation of the new policy, the number of visitors to our property increased significantly. ”Yu Yao, the sales manager of a new real estate project within the South Fifth Ring Road in Beijing, told reporters that with the help of a series of real estate policies, the sales rate of the project she is responsible for has reached nearly 50%. Liu Xiao, the sales manager of a new real estate project outside the East Fifth Ring Road in Beijing, told reporters that after the implementation of the new policies in the Beijing real estate market, the number of visiting customers has increased by more than 20% compared to before. She told reporters that the project was launched in mid to late July this year, and currently, small-sized housing has been basically sold out. Targeted support for families with multiple children, innovative breakthroughs in housing ticket placement models, accelerated circulation of old for new exchanges, from lowering the threshold for home purchases to reducing the burden of mortgage interest, from issuing standards for "good houses" to accelerating the digestion of existing commercial housing... The reporter learned through research that since the beginning of this year, innovative policies in many places have continuously lowered the threshold for home purchases, and policy support has been continuously transformed into residents' purchasing power. The continuous optimization and updating of real estate policies at all levels have enhanced market confidence. ”Chen Wenjing, Director of Policy Research at Zhongzhi Research Institute, told reporters that in early August, Beijing once again introduced new policies on the real estate market, which has a clear signal significance, and Shanghai and Shenzhen are expected to follow suit. Currently, urban renewal has become a key focus in promoting high-quality urban development, and it is expected that various supporting policies will accelerate their implementation in the second half of the year. At the same time, various regions will continue to focus on the effective implementation of policies such as the renovation of urban villages and dilapidated houses, as well as special debt support for the collection and storage of existing houses. ”Chen Wenjing believes that promoting the market to stop falling and stabilize is still the core goal of real estate policies, and real estate policies in various regions will continue to be optimized. Urban renewal makes the city more vibrant. Every shop, exhibition, and installation corresponds to the historical and cultural background of Daji Lane. Consumers can not only purchase goods here, but also feel the strong historical and cultural atmosphere. ”Fang Hongmei, the landscape manager of Daji Lane at Zhonghai Real Estate Beijing New City Company, said. The reporter learned from Zhonghai Real Estate that as the first iconic urban renewal project after Beijing's central axis was applied for World Heritage status, the total area of Daji Lane in Beijing has reached 360000 square meters. After 9 years of renovation, it has become a comprehensive complex integrating cultural preservation, commerce, commercial office, and green space. On the opening day of May 25th, Daji Lane attracted 200000 foot traffic, and the total passenger flow has exceeded 5 million to date, becoming an innovative practice sample in Beijing's urban renewal projects. Urban renewal is not only a simple renovation of physical spaces, but also a way to awaken the vitality of old cities through innovative models. ”Sun Qilin, Deputy General Manager of Zhonghai Real Estate Beijing New City Company and General Manager of Daji Urban Renewal Project, said. Zhao Xiuchi, Dean of the Beijing Tianjin Hebei Real Estate Research Institute at Capital University of Economics and Business, told reporters that urban renewal makes cities more vibrant. On the one hand, local governments are working together to promote the introduction of industries and the protection of historical and cultural heritage, giving the city a new look; On the other hand, each region should adapt to local conditions, adjust the supply of land and real estate according to changes in urban population, balance the supply and demand relationship, and promote the stable and healthy development of real estate. Yan Yuejin, Vice President of Shanghai E-house Real Estate Research Institute, told reporters that recently, urban villages and old city renovation projects in first tier cities such as Shanghai, Guangzhou, and Shenzhen have also entered a period of intensive construction and planning implementation, and urban renewal is showing a trend of accelerating. He expects that in the coming years, the pace of urban renewal in first tier cities is expected to continue to accelerate. Ni Hong, Minister of Housing and Urban Rural Development, stated in an article published in the "Qiushi" magazine on August 1st that China's cities are currently in a critical period of transitioning between old and new driving forces, and we need to accelerate the transformation of urban driving forces. We will focus on building a new model for real estate development, optimizing and improving the housing supply system, and better meeting the demand for rigid and improved housing. Accelerate the construction of a new model for real estate development, with a focus on high-quality supply that matches demand. Since the beginning of this year, policies have further shifted from short-term support to the construction of long-term mechanisms, especially the improvement and promotion of the housing supply system, which has laid the foundation for the stable and healthy development of the market. ”Chen Wenjing, Director of Policy Research at the Zhongzhi Research Institute, said. Ni Hong stated that cities have accumulated a large amount of resources such as buildings, facilities, and land. To activate the potential of existing urban resource assets, it is necessary to transform and utilize existing houses such as old factories, inefficient buildings, and traditional commercial facilities, and revitalize the use of existing inefficient land. It is expected that refined supportive policies will gradually be implemented, accelerating the promotion of urban renewal. Overall, promoting demand, reducing inventory, and preventing risks are forming a policy loop, and the long-term mechanism has shifted from single point breakthroughs to system connectivity. ”Yan Yuejin stated that looking ahead to the second half of the year, all parties will make greater efforts to promote the real estate market to stop falling and stabilize. The cumulative effect of the policy "combination punch" will continue to emerge, and the construction of a new model for real estate development is expected to accelerate. (New Society)

Edit:Yao jue Responsible editor:Xie Tunan

Source:Shanghai Securities News

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