After 21 years, the Shanghai Book Fair has presented a different look this year. Entering the exhibition hall, the carefully arranged immersive reading area attracts people to stop, the literary workshop with the aroma of coffee attracts people to experience, AR technology brings the content of books to life, and there is also a "reading world night market" that provides readers with a place for nighttime reading and communication. All of these indicate that book fairs are no longer just a place to buy and sell books, they are becoming a rich and diverse cultural activity center. These changes in book fairs stem from the combined effects of multiple factors. The changing needs of readers are the fundamental driving force. In the era of information explosion and material abundance, people have higher demands for cultural consumption. They are no longer satisfied with simple purchases and reading texts, but rather hope to gain deep experiences and emotional resonance. Readers long to feel the atmosphere of words outside of books and find solace in the interweaving of stories and reality. The carefully designed experience spaces at the book fair are precisely designed to meet this demand, making reading an immersive and firsthand experience. The application of technology has opened up new possibilities for book fairs, making them more contemporary. AR guided tours turn flat booth information into three-dimensional and perceptible images, and digital collections add a new dimension to traditional books. Here, technology is not the protagonist, but an auxiliary tool serving reading, bringing new vitality to ancient texts in the digital age. Using AI to recommend personalized book lists and activities for readers, or using VR technology to "step into" the world of books... The exploration of technology services for reading will be an ongoing topic, and only when technology truly promotes deeper connections and understanding between people and books can its value be better reflected. On a deeper level, policy support and innovative exploration by the organizers are also indispensable. Policies such as the "50 Cultural and Creative Policies" in Shanghai have provided convenient conditions for the integrated development of the cultural industry. The organizer's proactive embrace of cross-border integration has enabled the book fair to break through the limitations of simple book trading and become a comprehensive platform that integrates culture, creativity, and exchange. Standing at a new starting point, the transformation of the Shanghai Book Fair also provides us with clues for looking forward to the future. The value of paper books will be redefined. Under the irreversible trend of digital reading, the unique charm of paper books - exquisite binding, authentic touch, and emotional value of collection - will become irreplaceable advantages. The roles of book fairs and bookstores will also undergo significant changes. They will inevitably surpass their function as mere book sales points and gradually evolve into cultural spaces in cities. With books as the core, it extends to various forms such as art exhibitions, creative activities, cultural lectures, etc. Readers come here not only to find a book they have long admired, but also to attend exhibitions, author meetings, or even to create their own works. The lively literary workshop at this year's book fair is just the beginning. In the future, there may be more brand themed pop-up bookstores, in-depth reading community activities, etc., to make reading culture more naturally integrated into the daily life of the city. The transformation of Shanghai Book Fair from singularity to diversity, from static trading to dynamic experience, is a proactive choice for the future. Let reading itself constantly adjust its posture in the trend of the times, and let book fairs ignite a cultural light that continues to warm people's hearts for the city. (New Society)