Recently, media investigations have found that some absurd fake agricultural science popularization has been spread freely on short video platforms, with illegal elements using fake science popularization to create false personas and sell counterfeit and inferior agricultural products under the guise of "helping agriculture". These pseudo experts are well versed in traffic passwords: white coats, pesticide racks, and the language of "free guidance", creating an authoritative "expert image"; The gimmick products such as "peanut swelling and filling" accurately hit the psychology of farmers pursuing high yields; Beer root irrigation, salt weeding, and other seemingly plausible "little tricks" have made it easy for farmers who are not familiar with the situation to grasp them. Agricultural production is highly specialized and requires scientific guidance from real experts, while the proliferation of pseudo science popularization confuses farmers' understanding and may cause them to delay farming time and suffer losses. This kind of harm is not only economic, but also a destruction of trust. When real agricultural technicians enter the fields, they may be treated coldly because farmers are afraid of being trapped. Farmers' income from farming is already meager, and every penny is soaked with hard work and difficulty. Moreover, the farmers' ability to identify online information is already weak. Fake experts take advantage of farmers and engage in activities that deceive them for profit, which is truly unreasonable. It should be pointed out that short video platforms cannot shirk their responsibility for this chaos. Some platforms do not strictly control the verification of expert identities, allowing scammers to take advantage of it; Some platforms have inadequate content review, allowing false agricultural technology and agricultural material information to spread widely. The improper application of algorithm recommendations further promotes the spread of harmful information. It can be said that the platform's "traffic first" principle has provided a breeding ground for fake experts to cheat and profit, becoming an indirect accomplice to the practice of farming and harming farmers. Therefore, in cracking down on fake agricultural science popularization, platforms must shoulder their main responsibility. The qualification review of experts should be strict, and necessary educational verification, identity verification, etc. are indispensable. In terms of content review, all platforms should also improve their professional level, and strengthen monitoring and governance of harmful videos and live broadcasts such as fake science popularization and real sales, exaggeration of the efficacy of agricultural inputs and pesticides. At the same time, it is necessary to open up channels for complaints and reports, and promptly take measures such as banning or banning accounts when problems are discovered. Internet regulatory authorities should also "draw a sword", not only strengthen the daily supervision of agricultural information, but also strengthen special governance for prominent problems in the field of agricultural science popularization. For platforms that repeatedly encounter problems and have a negative impact, we will hold talks and impose punishments to urge them to fulfill their main responsibilities through "strong supervision". In addition, governance needs to be carried out simultaneously, not only resolutely cleaning up fake science popularization, but also opening up channels and creating conditions for true science popularization. The Internet platform should actively promote professionals from agricultural colleges and research institutions to enter the platform, set up a platform for real agricultural science popularization, and give preference to traffic. At the same time, establish authoritative channels for querying agricultural information, allowing farmers to easily distinguish the authenticity of products. Only when the platform fulfills its responsibilities and relevant departments strengthen supervision, can we return a clean land for agricultural science popularization and sow the seeds of science in the fields. This is not only a tangible help to millions of farmers, but also a practical protection of the foundation of national agriculture. (New Society)