Every summer, art graduates from major universities showcase their talents to alumni, teachers, and the public at graduation exhibitions with rich and colorful themes, including calligraphy and traditional Chinese painting, elegant and simple landscape design, animation and photography that record the times, avant-garde and bold art and technology. In the "graduation exhibitions" of various universities in Anyang City, Henan Province, there are always many students who coincidentally choose an "unchanging theme" - oracle bone inscriptions. In recent years, with the popularity of the cultural tourism industry, "cultural and creative products" have become even more popular. Students from art colleges such as Anyang Normal University (hereinafter referred to as "Anyang Normal University") and Anyang University have taken "Oracle Bone Script Cultural and Creative" as their graduation design topic, integrating young and vivid creativity with ancient and profound Oracle Bone Script culture, creating a series of exquisite cultural and creative works. As the source of Chinese characters and the gene of civilization, oracle bone script still has over 3000 "unsolved mysteries" among the more than 4500 existing characters. Anyang is one of the eight ancient capitals of China and the birthplace of Chinese characters - oracle bone inscriptions. Throughout the years, the discipline construction and course content of various universities in Anyang City and its surrounding areas have revolved around oracle bone inscriptions. At Anyang Normal University, oracle bone script is one of the most important research topics. The abundant research resources on oracle bone script in the school are our biggest advantage in creating oracle bone script culture. ”Wang Chenyu, a teacher at the Fine Arts College of Anyang Normal University, told reporters from China Youth Daily and China Youth Net that whether it is cultural and creative products or other art works with oracle bone inscriptions as the theme, academic rigor must be ensured during creation. Wang Chenyu introduced that when creating oracle bone inscriptions, the Academy of Fine Arts requires students to first determine the oracle bone script they need to use, and then verify each individual character based on literature. "The school library has rich first-hand 'oracle bone fragment' materials and academic classics, which can provide students with guidance on character shape, meaning, and form. When creating oracle bone script cultural and creative works, another powerful 'backing' for students is the school's expert teachers. ”Qin Zhiyu, who is also a teacher at the Fine Arts Institute of Anyang Normal University, stated that experts in archaeology and history from the School of History and Cultural Heritage, as well as experts in oracle bone inscriptions from the Oracle Bone Inscription Information Processing Laboratory, are all sought after by students. It is reported that in 2000, Anyang Normal University established the "Oracle Bone Script Information Processing Group", and in 2004 it was built as the "Oracle Bone Script Information Processing Laboratory". In 2022, it passed the acceptance inspection and became a key laboratory of the Ministry of Education. This laboratory is a core hub for digital research on oracle bone inscriptions worldwide, utilizing modern information technology to drive the transformation of global oracle bone research. Liu Yongge, Director of the Key Laboratory of Oracle Bone Script Information Processing at Anyang Normal University, stated that currently, Oracle bone script research cannot be separated from artificial intelligence. AI algorithms have enormous potential in areas such as glyph analysis, conjugation efficiency, and cultural creativity. Outside of school, many researchers from the famous Yin Ruins Museum and Chinese Character Museum are also "mentors" for students at Anyang Normal University. Wang Chenyu believes that art teachers and students have strong creative thinking and divergent abilities, but they lack expertise in decoding obscure oracle bone script and require professional guidance from experts. In addition, the staff of the museum's cultural and creative department will also provide practical guidance on the selection of cultural and creative categories, forms, and other aspects of college students' works in "product development". How many patterns can college students create using over 1000 known oracle bone inscriptions for cultural and creative purposes? In April of this year, during the 2025 China (Anyang) International Chinese Character Conference, the cultural and creative product teaching achievements exhibition of the School of Fine Arts at Anyang University Museum showcased various possibilities of oracle bone script cultural and creative to domestic and foreign guests. From earrings, bracelets, necklaces and other accessories, to daily necessities such as water bottles, pillows and fans; For many years, the Academy of Fine Arts at Anyang University has been committed to the research of "Oracle Bone Script Culture and Creativity" by relying on the unique and rich local resources of oracle bone script research, from accessories such as "ba chi" hanging chains and standing cards, to learning supplies such as pencils, letter paper, laptops, and mouse pads, and has produced thousands of unique "cultural and creative fruits". From basic courses to professional courses, we have integrated oracle bone script elements into the systematic teaching of the college. ”Xing Bo, Vice Dean of the School of Fine Arts at Anyang University, introduced to reporters from China Youth Daily and China Youth Net that the college has been exploring the topic of oracle bone script cultural and creative works since more than a decade ago, and has now formed a complete curriculum system for cultural and creative design and production. In the past three years, teachers and students at the School of Fine Arts have created four to five thousand sets of oracle bone script cultural and creative products. Xing Bo stated that after the implementation of Oracle's cultural and creative product design, the Academy of Fine Arts will also provide relevant patent application services for teachers and students. Currently, more than 100 cultural and creative works have been applied for patents by teachers and students. The college advocates' research-oriented design 'rather than a single form of design. After determining the cultural and creative theme, students' primary task is not to directly design, but to conduct in-depth research. ”Wang Chenyu believes that cultural and creative works "born" from oracle bone inscriptions should first understand their cultural connotations, then explore various aspects such as audience needs, and "thoroughly understand" them before entering the design stage. This concept has greatly benefited students. As a board game enthusiast, Yu Tianyu, a student at Anyang Normal University, blended oracle bone script with his favorite flying chess, and "re" understood oracle bone script during the production process. In the previous Oracle Bone Script class, we could only have a 'vague concept' of those overly abstract and complex Oracle Bone Script under the guidance of the teacher. But when we were faced with creating works, we had to delve into them again, "said Yu Tianyu. In order to conform to the gameplay characteristics of flying chess, after reading literature and classics, Yu Tianyu selected "dragon", "tiger", "turtle" and "mysterious bird" from oracle bone inscriptions to "represent" players. The mechanisms and events along the way are also represented by relevant oracle bone inscriptions. The graduation project of Liu Xuan, a graduating student of Anyang Normal University in 2025, this year focuses on "Oracle Bone Script Children's Picture Books", accompanied by various Oracle Bone Script cartoon signs and keychains, creating a "childlike paradise" in the exhibition hall. My previous homework, internship and other experiences have given me a certain understanding of children's picture books, "Liu Xuan said. This themed picture book can help more children understand the origin of Chinese characters. Liu Xuan believes that learning how to describe the facial features of animals, plants, and humans is a "leading lesson" for every child to understand society from ancient times to the present. Liu Xuan said, "These things have a fixed form, and the shape of oracle bone script is close to the shape of the things themselves. Starting from these basic and unchanging elements, it is easier for children to learn." Unlike Liu Xuan's pursuit of "making it easy for children who are learning to speak", Zhang Yizheng, who is also a graduating student of Anyang Normal University in 2025, pursues "modern beauty" in his graduation project. Zhang Yizheng positioned his work as an "experimental text design" and chose "seal carving" that is similar in temperament and aesthetics to oracle bone inscriptions: translating idioms related to the twelve zodiac animals into oracle bone inscriptions and reconstructing lines - using extremely regular straight lines and small curves to replace the original complex strokes, pursuing visual simplicity and order. A design that combines zodiac culture with oracle bone inscriptions. The design subject is the seal, which has been made in two versions. The first version is the seal of some classic idioms guided by ancient books. ”Zhang Yizheng introduced, "Then the second version is designed to cater to the public and add some puns to the fun of oracle bone inscriptions, such as the use of the rabbit to represent the path of the future." After expert review, Zhang Yizheng's work won the Excellent Graduation Design Award from Anyang Normal University. Faced with the journalist's question of "not understanding", Zhang Yizheng explained, "What I pursue is its formal beauty," Zhang Yizheng said. "Oracle bone inscriptions and seals are actually 'niche' cultures. In the future, I want to work in the design field, hoping that this set of works can become my 'door opener' for job hunting." Several university teachers have expressed that excellent cultural and creative products made by university students that contain 'Oracle bone inscriptions' elements are still difficult to enter the market. We have contacted many companies, and at first they said 'this thing is good', but when it comes to specific cooperation, there is no follow-up, "Hou Hongwu, a teacher at the Fine Arts College of Anyang Normal University, told reporters. The concerns of related companies are very practical - whether they can make profits. They have to predict whether the product can 'sell well', and without a 90% chance, they dare not invest. Hou Hongwu believes that it is precisely because of this concern that many excellent designs of college graduates have become 'works in the drawer'. The deeper dilemma stems from differences in cultural cognition. The cultural threshold for oracle bone script is relatively high, and the public lacks sufficient emotional connection to it, "said Wang Chenyu. University teachers and students who engage in oracle bone script cultural and creative work all start from academic research, focusing on the excavation of character shapes and meanings, but the preferences of the public are often different. Previously, at major tourist attractions in Anyang, a flat noodle dish (a local specialty of Anyang) refrigerator sticker that could move chopsticks became a "viral sensation" on the internet, selling sales far beyond those of oracle bone refrigerator stickers. Tourists and netizens sometimes don't need such strong academic skills, and perhaps' simple 'and' cute 'interactive cultural and creative activities are enough. This is the barrier between us and the market. ”Wang Chenyu said. But the teachers and students of Anyang Normal University maintain an optimistic attitude towards this phenomenon. Currently, they have found some ways to "open up the market". In ancient times, when creating characters, emphasis was placed on observing objects and taking images. Oracle bone inscriptions, like the natural world, animals, and human bodies we see today, are the 'basic elements' of human society. ”Wang Chenyu stated that starting from these unchanging "basic elements" is the most natural path for modern people to knock on the mysterious door of oracle bone inscriptions and establish emotional connections with them. Whether it is experimental creation or cultural and creative works such as board games that are suitable for the preferences of modern young people, we need to further conduct market research and understand the needs of the public and the market in our future creations. ”Looking ahead to the future, Hou Hongwu said, "And integrate these needs and goals into course arrangements and graduation project guidance, and then step by step enter the market, allowing the public to access novel cultural and creative works and understand beautiful oracle bone inscriptions