At present, the summer transportation has already exceeded half, and the passenger flow in civil aviation, railway and other fields is steadily increasing. Data shows that a total of 266 tourist trains have been operated on railways nationwide. In the first two weeks of summer 2025, the number of domestic tourists increased by more than 30% compared to the same period last year. The continuously rising travel data outlines the booming development trend of the summer economy. From bustling night markets to summer home appliances, from colorful cultural and tourism activities to diverse and rich study tours, the summer economy, as a relatively mature seasonal economy, constantly presents new trends. Summer travel activities are becoming increasingly diverse. Whether it's outdoor activities such as mountain hiking, desert camping, skydiving, or atmospheric water music festivals, they are all bringing people unique summer experiences in unique ways, becoming a new growth point for the summer economy. Data shows that the search volume for "Five Lakes Crossing" has increased by nearly 90% year-on-year, and the search volume for "Sailimu Lake Parachute" in Xinjiang has surged by 600%. This trend not only drives the transformation of consumption types such as outdoor equipment, refreshing drinks, and performance peripherals, but also injects a continuous stream of development vitality into the summer economy. The speed of new products is constantly increasing. It can be seen that the release of summer cooling products on the market is accelerating, with various beverages and new sunscreen products coming one after another. The deep integration of cultural and tourism activities also transforms static cultural resources into touchable, participatory, and communicable consumer products through new gameplay such as "cultural IP+scene experience". In addition, summer is also the peak period for parent-child travel, and the resulting consumption items such as healthy meals and parent-child clothing are also indispensable forces in promoting the summer economy. The sustained hot summer economy is not accidental, and it cannot be separated from the precise implementation of policies, continuous improvement of infrastructure, and strong promotion of cultural and tourism innovation integration. In recent years, the quality of public services in urban and rural areas in China has significantly improved, and support policies for small and medium-sized enterprises have been significantly strengthened, which together promote the prosperous development of the summer economy. Nowadays, efficient and convenient transportation networks have extended to more counties and towns, and the constantly improving three-dimensional transportation system has created a prerequisite for "going to faraway places". In addition, the innovative practice of integrating culture and tourism provides people with a new consumption experience, responding to the public's expectations and demands for summer travel, giving people the opportunity to encounter cultural feasts, stimulate emotional resonance, and generate more consumption flow. As a window to observe the vitality of China's economy, the summer economy demonstrates the enormous potential of China's consumer market. How to continue to increase development measures to make it stronger and more powerful? Expanding the summer economy requires product content as the driving force, and a multi pronged approach in the industrial chain, touchpoints, and consumption forms. For example, comprehensively expanding the entire product chain of summer tourism, summer food, summer drinks, summer clothing, summer nights, etc., synchronously supporting summer health meals, cool summer homes, summer outdoor and other characteristic derivative services, and extending the summer economic industry chain. Make full use of the two "signs" of coolness and nighttime, develop some new summer consumption projects, broaden the accessibility of summer economy, enrich related consumption forms, and improve consumption quality. The development of summer economy cannot be separated from the support of strengthening infrastructure and related security policies. This requires relevant departments to accelerate facility renovation, such as installing outdoor rainproof, sun protection, and cooling facilities, deploying safety monitoring equipment on key road sections, and upgrading lighting systems. Simultaneously improve supporting service facilities, strengthen the construction of intelligent parking systems, summer dedicated buses, catering and shopping, camping, and RV points. In today's increasingly diversified communication modes, the booming economy in summer also depends on the boosting role of the Internet. As more people are willing to share their travel experiences through online media, the corresponding dissemination effects continue to accumulate, unleashing vitality in economic development. For example, a series of online live broadcasts, platform promotions, and other methods can be used to strengthen the linkage between online initial experiences and offline immersive experiences, supporting the construction of lightweight summer consumption projects by communities and surrounding parks and scenic spots. Some commercial districts can also be encouraged to transform their outdoor display areas in conjunction with summer themes, adding temporary interactive stalls and convenient service stations to improve summer economic coverage, accessibility, and so on. Looking forward to a more prosperous summer economy, constantly expanding consumption space, and injecting inexhaustible momentum into economic development. (New Society)