Li Tielin: In the first half of this year, the export value of fireworks and firecrackers in Hunan increased by 26.5% year-on-year, accounting for 59.3% of the national export share. Liuyang, known as the "hometown of Chinese fireworks", accounts for about 90% of the province's fireworks and firecrackers exports, and the "brilliant economy" has become a shining business card for the local area. Fireworks and firecracker production is a high-risk industry. How to coordinate the development and safety of the fireworks and firecracker industry in Liuyang? Zhou Zezhong: Fireworks are a traditional characteristic industry in Liuyang. We cannot simply abandon traditional industries, but should develop new quality productive forces according to local conditions. Looking at the advantages of Liuyang, there are abundant resources such as sulfur ore, Chinese fir charcoal, bamboo and wood. Liuyang's fireworks making skills have been included in the first batch of national intangible cultural heritage list, and both resources and skills are abundant. Looking at the shortcomings again, in the early years, most of the production of fireworks and firecrackers were family style workshops, constrained by the "small and scattered" nature, with weak safety production links and weak development potential. Promote strengths and compensate for weaknesses, traditional industries have great potential. The local area is orderly promoting the intensification, mechanization, standardization, informatization, and digital transformation of the fireworks and firecracker industry, accelerating the popularization of safety protection equipment, and releasing policy dividends such as export tax rebates and convenient customs clearance in free trade zones. Nowadays, Liuyang has become the world's largest production and trade base and research center for fireworks and firecrackers, gathering the most complete industrial chain in the industry. In Dayao Town, a 100000 level clean workshop, a robotic arm fills gunpowder with an accuracy of 0.1 seconds, and the entire process is closely monitored by an AI vision system. Empowered by technology, the local fireworks and firecracker industry has achieved an annual output value of over 50 billion yuan. Li Tielin: Today, the concept of green consumption is gradually becoming popular, and the traditional fireworks and firecracker industry, which is considered highly polluting, is also facing challenges from "rising stars" such as electronic fireworks. Facing the new challenges posed by green development, how to innovate and adapt to the times is a question that relevant enterprises must deeply consider. Zhou Zezhong: Environmental protection can be regarded as the "tight spell" for the development of the fireworks and firecrackers industry, but with the changing mindset, green development is a highly inclusive concept, not a "patent" for emerging or future industries. Traditional industries can also take the path of green development. In June of this year, a research and development team in Wenjia Town successfully developed the "W49" sulfur free composite reducing agent after 6 years. Using it to replace sulfur yellow, fireworks can achieve zero emissions of sulfur dioxide. In terms of safety and environmental protection technology, related enterprises in Liuyang have produced more than 300 innovative achievements, including new materials for micro smoke sulfur free gunpowder, gaseous emission fireworks, and recycled plant fiber fireworks outer tubes. In terms of product design, many companies have also begun to shift their focus to "urban fireworks" with small dosage, low noise, and controllable movement trajectory. While embracing green development, the secret to maintaining the long-term competitiveness of Liuyang fireworks is to preserve the stunning effect of traditional fireworks and firecrackers, such as "a hundred natural fire dragons holding candles and seven colorful phoenix petals spitting flowers". Li Tielin: Ultimately, at the critical juncture of transformation, finding the greatest common denominator between one's own advantages and environmental trends, actively recognizing, adapting, and seeking change, is the only way to have the opportunity to achieve higher quality development. As far as the fireworks and firecrackers industry is concerned, to fully exploit the value in the industry chain, it may not be enough to rely solely on optimizing and strengthening the manufacturing process. From the practice in various regions, it can be seen that the traditional manufacturing industry is climbing towards the middle and high end of the industrial chain value chain, and often needs to have a dazzling vision and drive towards diversified integration. Zhou Zezhong: Nowadays, fireworks and firecrackers in Liuyang are not just a commodity, but have begun the cross-border integration of "fireworks+". Fireworks+", combined with creative content. By deeply integrating drone formations, sky projection, AI programming, holographic technology, and fireworks display, popular IPs such as "Tears of the Sky Gate" turn the sky into a theater, and use storytelling to promote the brand of "China's Fireworks Town", making the urban charm of "a river of poetry and painting, fireworks throughout the city" deeply rooted in people's hearts. Fireworks+"adds scene extension. The development of fireworks industry can also promote the development of culture and tourism. Since the beginning of this year, Liuyang has held more than 20 creative fireworks displays, many of which are weekend fireworks shows that attract fans on social media platforms. They have attracted over 1.5 million tourists, of which more than 90% are from other places, driving consumption of nearly 4 billion yuan. The fireworks display is a fleeting brilliance, but the development of the fireworks industry cannot be separated from the long-term principle of accumulating and developing. Transforming and upgrading from "selling products" to "selling creativity" and "selling brands", and striving for efficiency at the front end of the industrial chain, the forefront of the technology chain, and the high-end of the value chain, Liuyang's "brilliant economy" will continue to shine even more brilliantly. (New Society)